
Area Chair for Marketing, Senior Associate Professor
Area of Expertise: Marketing
Email: [email protected]
Dr. Rajeshwari Krishnamurthy is the Area Chair (Marketing) at Great Lakes Institute of Management, Chennai. She is also a Senior Associate Professor in the Marketing area. Prior to this, she completed her Ph.D. from IIT Madras and served as a faculty member at XLRI, Jamshedpur. She completed her post-graduation from IIM Ahmedabad in 1994 and is a visiting faculty at various IIMs in the country.
A consistent academic topper, Rajeshwari has a total professional experience of 27 years - of which 16 years was in the industry in sales and Marketing ( Unilever, Nippon Paint etc.) and 11 years in academia. She won the Chairman Award for sales management in her Unilever stint at a very early age; her last corporate position was Vice President Marketing and Branding. She has been responsible for managing both the topline and bottom line results of many organizations and has travelled extensively - both domestic and International- while dealing with many cross cultural teams. She was nominated for the Distinguished Young Alumni Achiever Award at IIM Ahmedabad, in 2016.
Rajeshwari's teaching interests include Marketing Management, Sales and Distribution, New Product development and Integrated Marketing communications. She has conducted several management and leadership programs for top corporates in India (L&T, Michelin, India Cements, Grundfos, Amararaja, Hinduja Finance, Exeltis Pharma, Eenadu, to name a few).
Rajeshwari is an invited member of the International PDMA Editorial Board- the World's leading Knowledge body in New product development. Rajeshwari has won several awards during her career- some prominent ones being- Women Achiever Award 2011/ 2012; Distinguished Woman In Management 2016/2017; Best Professor-Marketing Studies-by DNA Innovative Education 2018 and Leading Educationalist of India 2019. She has also won Best International Research Paper Award in 2018 in addition to winning accolades for her International case study in 2012. She has been serving as 'Subject Expert-Marketing' by Tata Consultancy Services, India, since 2018.
Rajeshwari has authored three books (two-solo) - the first one was titled 'My Life My Choice'-published by Macmillan in 2011 and was about mid-life career choices. The second one was a reference text book for B Schools and was titled 'New Product development-a FMCG Perspective', released in 2017. The third one is a recently launched one titled 'The New Plan A' (2018)- and focuses on the various mid-life career challenges faced by working women and the stakeholder interventions required for them to resume their careers. Rajeshwari is a regular columnist in the Hindu Business Line and has published several articles and case studies in International as well as domestic journals. She has also authored over 30 articles in The Hindu Business Line between 2016 and 2018 and in other leading business dailies in India. She also conducts webinars on various management topics.
Rajeshwari has been a part of several professional organizations such as CII Task Force for Entrepreneurship, American Marketing Association, Institute of Research Bureau, Product Development Management Association, IIM Ahmedabad Executive Committee, Empowering Women in IT industry, etc.
Rajeshwari 's research interests include- Innovations and new product development, Informal Innovations, Augmented Reality as a Marketing tool, Work from home, Sales management and assessing training effectiveness.
Rajeshwari heads the 'Centre for Women's Leadership' at Great Lakes, Chennai. Through this, the Institution plans a series of initiatives to enable the success of Women in the workplace. Rajeshwari is actively involved in mentoring women in research fields and women in corporate. She is a part of mentorW- An International mentoring organization for corporate women. She has served on the selection panel of IIMs for both students and faculty. Her other passions include spending time with her son as well as practicing yoga/listening to music.
Krishnamurthy, Rajeshwari, Shameem Shagirbasha, and Geeta Ramanathan. "New Normal Work: Through the Lens of Working Women." Stakeholder Strategies for Reducing the Impact of Global Health Crises. IGI Global, 2021. 85-98.