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Faculty
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Research
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Journal & Publications
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Centers of Excellence
- Kotler - Srinivasan Centre for Research in Marketing
- Centre for AI in Business
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Conferences
NASMEI
North American Society for Marketing Education in India (NASMEI), organized by the Kotler-Srinivasan Centre for Research in Marketing at Great Lakes Institute of Management, is recognized as one of India’s most prestigious international marketing conferences. The conference brings together hundreds of distinguished scholars and researchers from leading academic institutions across India and around the world.
Esteemed participants include experts from premier Indian institutions such as Indian Institutes of Management (IIMs), Indian School of Business, and SP Jain Institute of Management and Research, along with renowned global academicians from institutions including University of Georgia, Texas A&M University, University of Texas at Dallas, Singapore Management University, Colorado State University, Curtin University, Australia, Santa Clara University, The University of Chicago Booth School of Business, Arizona State University, University of Georgia, University of Kansas, Yale University and several other leading universities worldwide
- Doctoral Symposium - December 15th - 17th December, 2026 (Tuesday – Thursday)
- Conference - December 18th - 19th December, 2026 (Friday – Saturday)
- Last date for submission of Extended Abstract / Research Grant Proposal: 05th October 2026 (Monday)
- Extended abstract / Research Grant Proposal notification (Acceptance and Non-acceptance): 20th October 2026 (Tuesday) tentatively.
- Registration Deadline: 5th November 2026 (Thursday)
- Conference Schedule 15th November 2026 (Sunday)
Why should you attend the conference?
Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest international conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from top International Institutes and half from the top Indian B Schools like ISB and IIMs.
Convenient Timing: Held every December, the conference aligns with holiday season, great weather, and Chennai’s music festival—perfect for combining academic and leisure travel.
Doctoral & Early Career Workshop: A dedicated platform for PhD scholars and junior faculty to engage with top global academics through interactive sessions and personalized research feedback.
Research Grant Opportunity: Participants can compete for prestigious grants from Great Lakes, supporting impactful research in marketing, consumer behavior, sustainability, and more.
Free Trip to Mahabalipuram: Enjoy a complimentary visit to Mahabalipuram. With Chennai, Kanchipuram, and Pondicherry nearby, the location offers a rich cultural getaway.
Call For Papers
We are happy to announce that the 20th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Friday & Saturday, 18th & 19th December 2026. We request you to send your entries for the same. We welcome entries in any area of marketing.
The conference is characterized by
- High quality of presentations.
- Excellent networking opportunities (numerous delegates are from leading schools in USA and Europe will be present).
- Publication opportunities in very good quality ABDC listed journals (Journal of Consumer Marketing ABDC – A category & Journal of Global Marketing ABDC – B category).
- Winning research grants (for faculty and PhD students).
- Doctoral symposium by renowned, world class faculty from leading schools worldwide (open to Doctoral Students and early career researchers).
- Exceptional hospitality.
We Invite Extended Abstracts In All Areas Of Marketing.
The abstract should be submitted as mentioned below:
- In Microsoft Word; single-spaced lines with one-inch margin on all sides.
- The font should be - Times New Roman and the font size to be used is '12'.
- The submission should not exceed three pages.
- Abstract submitted should have a representative list of references.
You can email your submission to nasmei@greatlakes.edu.in.
Deadline for submission: The last date to submit an extended abstract is Monday October 05th 2026
If you wish to know more, please mail us at nasmei@greatlakes.edu.in.
Publication Opportunities
Based on the submissions, the selected papers will have the opportunity to be published in the Journal of Global Marketing (ABDC – B category); and Journal of Consumer Marketing (ABDC A category, Emerald Publishing).
Guidelines for submission Journal of Consumer Marketing (ABDC- A category)
Interested presenters may submit full papers for consideration for publication at the Journal of Consumer Marketing (ABDC A category, Emerald Publishing). The papers will be screened by the conference committee and sent to the Journal of Consumer Marketing, where it will follow a normal review process. Papers submitted to the Journal of Consumer Marketing will need to carry a footnote stating that an earlier version was presented at the Great Lakes NASMEI Marketing Conference.
Click here to know more: https://www.emeraldgrouppublishing.com/journal/jcm
Guidelines for submission Journal of Global Marketing (ABDC – B category)
We invite full papers across all areas of marketing.
Please adhere to the following guidelines when submitting your paper:
- Format: Microsoft Word, single-spaced with one-inch margins on all sides.
- Font: Times New Roman, size 12.
- Style: APA (7th Edition) guidelines.
- Length: Maximum of 25 pages, including references.
- Data and other relevant materials may be added as appendices.
Note: Authors interested in submitting full papers to one of the above journals must initially submit the extended abstract by October 31st, 2025. They can submit the full papers (as per the respective journal’s guidelines) by November 30th, 2025.
The last date to submit the full paper is October 31 2025. You can email your submission to nasmei@greatlakes.edu.in
Doctoral Symposium
Marketing is as old as business itself. At its core, marketing is about creating value — for customers, organizations, employees, governments, and society as a whole. Today, marketing can no longer be viewed through the narrow lens of a simple exchange where a customer purchases a product or service and the firm earns a profit. Instead, it is essential to adopt a more holistic perspective of marketing as a strategic function that positively influences multiple stakeholders. Effective marketing not only drives business growth and customer satisfaction, but also contributes to innovation, social impact, sustainable development, and long-term value creation for the broader community.
The theme for this year’s Doctoral Symposium will be announced shortly
Please send a mail to nasmei@greatlakes.edu.in. latest by Monday, October 05th 2026.
Research Grant
We are delighted to announce that as part of the 20th Great Lakes NASMEI Marketing Conference, we would like to invite research proposals. There would be two sets of awards, one for doctoral students and the other for faculty members.
The rules/relevant details pertaining to this research grant are as follows:
- In Microsoft Word; single-spaced lines with one-inch margin on all sides.
- A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1 inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project and item-wise research budget.
- The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
- The top three research proposals from PhD/FPM students would be awarded the “NASMEI Research Grant Award” of Rs. 1 Lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
- The top three research proposals from faculty members would be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 Lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
All proposals should reach us latest by Monday 05th October 2026; to be e-mailed to nasmei@greatlakes.edu.in
Why should you attend the conference?
Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest international conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from top International Institutes and half from the top Indian B Schools like ISB and IIMs.
Convenient Timing: Held every December, the conference aligns with holiday season, great weather, and Chennai’s music festival—perfect for combining academic and leisure travel.
Doctoral & Early Career Workshop: A dedicated platform for PhD scholars and junior faculty to engage with top global academics through interactive sessions and personalized research feedback.
Research Grant Opportunity: Participants can compete for prestigious grants from Great Lakes, supporting impactful research in marketing, consumer behavior, sustainability, and more.
Free Trip to Mahabalipuram: Enjoy a complimentary visit to Mahabalipuram. With Chennai, Kanchipuram, and Pondicherry nearby, the location offers a rich cultural getaway.
Call For Papers
We are happy to announce that the 20th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Friday & Saturday, 18th & 19th December 2026. We request you to send your entries for the same. We welcome entries in any area of marketing.
The conference is characterized by
- High quality of presentations.
- Excellent networking opportunities (numerous delegates are from leading schools in USA and Europe will be present).
- Publication opportunities in very good quality ABDC listed journals (Journal of Consumer Marketing ABDC – A category & Journal of Global Marketing ABDC – B category).
- Winning research grants (for faculty and PhD students).
- Doctoral symposium by renowned, world class faculty from leading schools worldwide (open to Doctoral Students and early career researchers).
- Exceptional hospitality.
We Invite Extended Abstracts In All Areas Of Marketing.
The abstract should be submitted as mentioned below:
- In Microsoft Word; single-spaced lines with one-inch margin on all sides.
- The font should be - Times New Roman and the font size to be used is '12'.
- The submission should not exceed three pages.
- Abstract submitted should have a representative list of references.
You can email your submission to nasmei@greatlakes.edu.in.
Deadline for submission: The last date to submit an extended abstract is Monday October 05th 2026
If you wish to know more, please mail us at nasmei@greatlakes.edu.in.
Publication Opportunities
Based on the submissions, the selected papers will have the opportunity to be published in the Journal of Global Marketing (ABDC – B category); and Journal of Consumer Marketing (ABDC A category, Emerald Publishing).
Guidelines for submission Journal of Consumer Marketing (ABDC- A category)
Interested presenters may submit full papers for consideration for publication at the Journal of Consumer Marketing (ABDC A category, Emerald Publishing). The papers will be screened by the conference committee and sent to the Journal of Consumer Marketing, where it will follow a normal review process. Papers submitted to the Journal of Consumer Marketing will need to carry a footnote stating that an earlier version was presented at the Great Lakes NASMEI Marketing Conference.
Click here to know more: https://www.emeraldgrouppublishing.com/journal/jcm
Guidelines for submission Journal of Global Marketing (ABDC – B category)
We invite full papers across all areas of marketing.
Please adhere to the following guidelines when submitting your paper:
- Format: Microsoft Word, single-spaced with one-inch margins on all sides.
- Font: Times New Roman, size 12.
- Style: APA (7th Edition) guidelines.
- Length: Maximum of 25 pages, including references.
- Data and other relevant materials may be added as appendices.
Note: Authors interested in submitting full papers to one of the above journals must initially submit the extended abstract by October 31st, 2025. They can submit the full papers (as per the respective journal’s guidelines) by November 30th, 2025.
The last date to submit the full paper is October 31 2025. You can email your submission to nasmei@greatlakes.edu.in
Doctoral Symposium
Marketing is as old as business itself. At its core, marketing is about creating value — for customers, organizations, employees, governments, and society as a whole. Today, marketing can no longer be viewed through the narrow lens of a simple exchange where a customer purchases a product or service and the firm earns a profit. Instead, it is essential to adopt a more holistic perspective of marketing as a strategic function that positively influences multiple stakeholders. Effective marketing not only drives business growth and customer satisfaction, but also contributes to innovation, social impact, sustainable development, and long-term value creation for the broader community.
The theme for this year’s Doctoral Symposium will be announced shortly
Please send a mail to nasmei@greatlakes.edu.in. latest by Monday, October 05th 2026.
Research Grant
We are delighted to announce that as part of the 20th Great Lakes NASMEI Marketing Conference, we would like to invite research proposals. There would be two sets of awards, one for doctoral students and the other for faculty members.
The rules/relevant details pertaining to this research grant are as follows:
- In Microsoft Word; single-spaced lines with one-inch margin on all sides.
- A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1 inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project and item-wise research budget.
- The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
- The top three research proposals from PhD/FPM students would be awarded the “NASMEI Research Grant Award” of Rs. 1 Lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
- The top three research proposals from faculty members would be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 Lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
All proposals should reach us latest by Monday 05th October 2026; to be e-mailed to nasmei@greatlakes.edu.in
Co - chairs
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Dr. (Prof.) S. Bharadhwaj
Dr Bala V and Vasantha Balachandran Chair Professor of Marketing
Area Chair: Marketing
Area of Expertise: Consumer Behaviour, Marketing Research
Email: bwaj@greatlakes.edu.in
Dr. Arti Srivastava
Adjunct Professor - Marketing
Area of Expertise: Consumer Behavior, Marketing Management, Services Marketing, and Social Marketing
Email: artisrivastava.a@greatlakes.edu.in
