Faculty

Dr. Manoj Das

Associate Professor- Marketing

Area of Expertise: Marketing Management - 1&2, Retail Management, Integrated Marketing Communication, Strategic Marketing and Services Marketing

Email: manoj.h@greatlakes.edu.in

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Dr. Manoj Das is a Ph.D. (FPM) in Marketing from the Indian Institute of Management Indore, with over a decade of rich academic experience. He has been associated with leading institutions such as the Institute of Management Technology, Hyderabad, and Jaipuria Institute of Management, Indore, where he has also contributed in various administrative roles.

He holds an MBA in Marketing and an M.Sc. in Organic Chemistry from Rashtrasant Tukadoji Maharaj Nagpur University, bringing a unique interdisciplinary perspective to his teaching and research.

Dr. Das has an extensive publication record in reputed international journals and has presented his research at several prestigious global marketing conferences. His teaching philosophy emphasizes creating an immersive and holistic learning environment, enabling students to develop critical thinking and practical skills required to excel in today’s dynamic marketing landscape.

Research Interest

Services Marketing, Green Marketing, and Human-Computer Interaction

List of Publications

Das, M., & Goyal, K. (2026). “Made with Pride: Ethnocentric Emotions and Consumer Decision-Making”, Journal of International Consumer Marketing, (B Category - ABDC Classification), Scopus indexed, Q2
Das, M., & Goyal, K. (2026). “From natural cues to brand trust: The role of green values and pride”, Spanish Journal of Marketing-ESIC, (B Category - ABDC Classification), Scopus indexed, Q2
Bashir, A., & Das, M (2025). “Does Advertising Strengthen the ESG–Firm Performance Relationship? Insights from the Tourism Industry," Current Issues in Tourism (A Category - ABDC Classification), Scopus indexed, Q1.
Das, M., Ramalingam, M., Priyadarshini, S., Agrawal, M., & Goyal, K. (2025). “Thriving in Disruption: Enhancing Satisfaction Through Collaborative Engagement” Global Business and Organizational Excellence,1-16. (C Category - ABDC Classification), Scopus indexed, Q1.
Das, M., Ramalingam, M., & Goyal, K. (2024).” Fear-Driven Surge: Food Delivery Apps in a Changing World”. Journal of Global Marketing, 37(5), 417–439. (B Category - ABDC Classification), Scopus indexed, Q1.
Ramalingam M and Das, M (2024), “From Clicks to Cuisine: Unveiling the Impact of Attitude and Positive Word of Mouth in Food Delivery App Usage.” Journal of International Food & Agribusiness Marketing (B Category - ABDC Classification), Scopus indexed, Q2.
Das, M and Ramalingam M (2023), “To praise or not to praise- Role of word of mouth in food delivery apps.” Journal of Retailing and Consumer Services, 74, 103408. (A Category – ABDC Classification), Scopus indexed, Q1.
Das, M and Ramalingam M (2022), “Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering." International Journal of Bank Marketing, 40(7), 1654-1679. (A Category - ABDC Classification), Scopus indexed, Q2.
Das, M., & Ramalingam, M. (2022), “What drives product involvement and satisfaction with OFDs amid COVID-19?” Journal of Retailing and Consumer Services, 68, 103063. (A Category - ABDC Classification), Scopus indexed, Q1.
Das, M (2022), “It's too much to handle: Effect of Advertisement overload and its impact on satisfaction.” Empirical Economics Letters, 20(4), 69-80. (C Category -ABDC Classification)
Das, M & Ramalingam M (2019), “How effective are your actions impact of perceived environmental effectiveness on green purchasing behavior” Academy of Marketing Studies Journal, 23(2), 1-8. (B Category- ABDC Classification)
Gupta, Musarrat & Das (2018)," Engaging employees for quality of life: mediation by psychological capital." The Service Industries Journal, 39(5-6), 403-419. (B Category-ABDC Classification), Scopus indexed, Q1.

Book Chapter

Published a book chapter for a book titled "New Age Admissions Strategies in Business Schools" on the theme “Future of Business Education and admission challenges” published by IGI Global (https://www.igi- global.com/book/new-age- admissions-strategies-business/218589)

Conferences

Dinesh Jaisinghani, Manoj Das, Mahesh Ramalingam. (2020), "Persistence of financial efficiency for Automobile Industry in China" 4th International conference on "Marketing Challenges in Emerging Markets" at IMT Hyderabad, January 17 & 18, 2020.
Das Manoj (2016),"We are on the same team-Let me help you- Role of employee customer identification in adapting the service offering" presented at 10th NASMEI conference, Great lakes institute of Management, Chennai, December 22-24, 2016.
Das Manoj (2015), "Customer Experience -A Stewardship Paradigm "presented at ANZMAC Doctoral Colloquium, Sydney, Australia, November 28-29th, 2015.
Das Manoj & Jayasimha K.R. (2015), "Winning Customers - The Stewardship Way" presented at ANZAM 2015 Conference themed "Managing for Peak Performance", Queenstown, New Zealand, December 2 - 4, 2015.
Das Manoj (2015), "Workplace spirituality: A spiritual mentoring approach" presented at International Conference on "Research and Business Sustainability? -IIT Roorkee (Greater Noida Campus), December 4-6 2015.
Das Manoj (2014), "Digital Extended self-unleashed: Beyond the realm of Virtual world ", presented at First International Conference on Information Systems Research and Teaching (ICISRT) - 2014, IIM Indore, December 22- 23, 2014.
Das Manoj (2013), "Destination marketing - A conceptual framework", presented at Fifth International Conference on excellence in Research and Education (CERE-2013) IIM Indore, May 9-12, 2013.

Case Studies and Presentation

Dr. Manoj Das, Dr. Surajit Ghosh Dastidar, Dr. Shabnam Priyadarshini, “SHEARLING: Tackling Competition” (Emerald Emerging Markets Case Studies)
Das Manoj (2015), " Agent or Steward -The case of Pratham Insurance" case study presented at Global Summit on Management Cases 2015, IIM Raipur, February 5 -6, 2015.It was subsequently published in the conference proceedings in collaboration with ET Cases.

Workshops Attended

Participated in a 3-day Faculty Development Program in Marketing organized by IMT Dubai from December 15-17, 2022.
Completed all three modules of the Faculty Development Program on Data Analysis & Reporting for Research and Publication at IIM Kozhikode.
Attended the Research Approaches and Methods in Management and Social Sciences program at SJSOM, IIT Bombay, from June 3 – 7, 2019.
Participated in a case writing workshop organized by IMT Nagpur from January 2-4, 2019, facilitated by Dr. V. G. Narayanan.
Engaged in a paper development workshop organized by IMT Ghaziabad from December 18-19, 2018, facilitated by Dr. Ajai Gaur.
Attended the Case Method Teaching seminar offered by HBP and IIM A Case Center from December 1-2, 2017, at IIM Ahmedabad.
Participated in the Teaching with Simulation workshop from October 27-28, 2017, hosted by SPJIMR, with content support from Harvard Business Publishing.
Attended the Doctoral Consortium on Teaching from August 28-30, 2015, held at the Indian School of Business, Hyderabad Campus.
Enrolled in Summer School 4.0 at IIM Ahmedabad from April 4 - 11, 2015, focusing on the Quantitative Track.
Participated in a two-day workshop on PLS-SEM conducted by Prof. Joseph Hair at ITM University from January 15-16, 2015.
Completed the Faculty Development Program on Entrepreneurship held at IMT Nagpur from December 28, 2009, to January 9, 2010.
Engaged in a 1-day Faculty Development Program on "Case Methodology for Teaching Business Management" at the Department of Management Technology, SRKNEC, Nagpur, on December 20, 2010.

Article Published

Published an article on "How IMT Hyderabad adds value to a student and transforms him/her."

MDP Conducted

Conducted a 21-day training program (from 21 January - 14 February 2019) for 26 employees of Apollo Tyres Limited who would be joining as customer service associates.
Conducted 2 sessions on Personal Branding and Storytelling in Post Graduate Certification in Leadership (6 months) for 35 employees of Aurobindo Pharma (2nd December,2022) for their mid-level managers.
Conducted 1 session on Essential Leadership Communication in Leadership and Personal Effectiveness Program (2- day program) for 23 employees of Aurobindo Realty (9th December, 2022) for their mid-level managers.
Conducted 1 session on Personal Branding and Storytelling in Leadership and Personal Effectiveness Program (2-day program) for 27 employees of Bharat Financial Inclusion Ltd (14th February, 2023) for their mid-level managers.