NASMEI

NASMEI (North American Society for Marketing Education in India) is the premier annual marketing conference held at Great Lakes Institute of Management organized by the Kotler-Srinivasan Center for Research in Marketing.

Points to NOTE about conference

Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest International conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from U.S.A. and other countries and half from India.

Convenient Timing of Conference: Every year the conference is held in December. Typically, this is a holiday period for everyone with excellent weather and the famous music season in the Chennai area. So delegates can come, present their papers, and either head back or go on a holiday in Tamil Nadu with numerous things to see nearby.

Call for Papers

We are happy to announce that the 18^th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Dec 16 & 17^th 2024 (Monday & Tuesday).

We Invite Extended Abstracts In All Areas Of Marketing.

The abstract should be submitted as mentioned below:

• In Microsoft Word; single-spaced lines with one-inch margins on all sides.
• The font should be - Times New Roman and the font size to be used is '12'.
• The submission should not exceed three pages.
• The abstract submitted should have a representative list of references.

The last date to submit an extended abstract is October 31^st, 2024. You can email your submission to [email protected].

Doctoral Symposium

The Doctoral Symposium aims to provide a helpful and stimulating forum for Ph. D. students to present and discuss their research proposals and early research results. Last year, we conducted a highly effective and well-received Quantitative Methods in Marketing. This year, the doctoral symposium will focus on “Marketing Strategy”. The content of this symposium would be unique (which we will put up shortly) and for the most part, the material covered in this programme would not be covered in the Indian B-school FPM/PhD curriculum.

Doctorate students (PhD/FPM/Exec PhD/Exec FPM or equivalent) will attend this symposium. This symposium will be from December 13^th – 15^th (Friday – Sunday). It is also open to assistant professors who have finished their PhDs or equivalent recently. If you wish to attend the doctoral symposium, please send a email to [email protected]. The last date to enroll for the programme is October 31^st, 2024.

Research Grant Proposal

We are delighted to announce that as part of the 18^th Great Lakes NASMEI Marketing Conference, we would like to invite research proposals. There would be two sets of awards, one for doctoral students and the other for faculty members.

The rules/relevant details pertaining to this research grant are as follows:

• A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1-inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project, and item-wise research budget.
• The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
• The top three research proposals from PhD/FPM students will be awarded the “NASMEI Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
• The top three research proposals from faculty members will be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.

All proposals should reach us by 31^st October 2024; to be e-mailed to [email protected]

Registration

Nasmei 2024

The conference will be held on 16^th & 17^th December 2024

• Conference Dates: 16^th & 17^th December 2024 (Monday – Tuesday); Doctoral Symposium: 13^th to 15^th December 2024 (Friday – Sunday)