NASMEI

NASMEI (North American Society for Marketing Education in India), organized by Kotler - Srinivasan Centre for Research in Marketing at Great Lakes, stands as one of India’s most prestigious international marketing conferences, drawing hundreds of distinguished scholars from top-tier institutions. Esteemed participants include experts from premier Indian institutes like IIMs, ISB, and SPJIMR, alongside global academic leaders from the University of Georgia, Texas A&M, University of Texas at Dallas, Singapore Management University, Colorado State University, and more.

Why should you attend the conference?

Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest international conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from top International Institutes and half from the top Indian B Schools like ISB and IIMs.

Convenient Timing: Held every December, the conference aligns with holiday season, great weather, and Chennai’s music festival—perfect for combining academic and leisure travel.

Doctoral & Early Career Workshop: A dedicated platform for PhD scholars and junior faculty to engage with top global academics through interactive sessions and personalized research feedback.

Research Grant Opportunity: Participants can compete for prestigious grants from Great Lakes, supporting impactful research in marketing, consumer behavior, sustainability, and more.

Free Trip to Mahabalipuram: Enjoy a complimentary visit to Mahabalipuram. With Chennai, Kanchipuram, and Pondicherry nearby, the location offers a rich cultural getaway.

Call For Papers

We are happy to announce that the 19^th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Friday & Saturday, 19^th & 20^th December 2025. We request you to send your entries for the same. We welcome entries in any area of marketing.

The conference is characterized by

• High quality of presentations.
• Excellent networking opportunities (numerous delegates are from leading schools in USA and Europe will be present),
• Publication opportunities in very good quality ABDC listed journals (details will be announced shortly),
• Winning research grants (for faculty and PhD students)
• Doctoral symposium by renowned, world class faculty from leading schools worldwide (open to Doctoral Students and early career researchers)
• Exceptional hospitality.

We Invite Extended Abstracts In All Areas Of Marketing.

The abstract should be submitted as mentioned below:

• In Microsoft Word; single-spaced lines with one-inch margin on all sides.
• The font should be - Times New Roman and the font size to be used is '12'.
• The submission should not exceed three pages.
• Abstract submitted should have a representative list of references.

You can email your submission to nasmei@greatlakes.edu.in.

Deadline for submission: The last date to submit an extended abstract is Friday October 31^st 2025

If you wish to know more, please mail us at nasmei@greatlakes.edu.in.

Doctoral Symposium

19^th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference- Doctoral symposium would be held on December 16^th – 18^th 2025 (Tuesday – Thursday). It is also open to assistant professors who have finished their PhDs or equivalent recently.

The content of this symposium would be unique (which we would put up shortly) and for the most part, the material covered in this programme would not be covered in Indian b-school FPM/PhD curriculum.

Please send a mail to nasmei@greatlakes.edu.in. latest by Friday, October 31^st 2025.

Research Grant

We are delighted to announce that as part of the 19th Great Lakes NASMEI Marketing Conference, we would like to invite research proposals. There would be two sets of awards, one for doctoral students and the other for faculty members.

The rules/relevant details pertaining to this research grant are as follows:

• In Microsoft Word; single-spaced lines with one-inch margin on all sides.
• A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1 inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project and item-wise research budget.
• The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
• The top three research proposals from PhD/FPM students would be awarded the “NASMEI Research Grant Award” of Rs. 1 Lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
• The top three research proposals from faculty members would be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 Lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.

Attending the conference in itself is typically an enriching experience, the research grant proposal competition would be the icing on the cake. All proposals should reach us latest by October 31st 2025 ; to be e-mailed to nasmei@greatlakes.edu.in

Co - chairs

Dr. (Prof.) S. Bharadhwaj

Dr Bala V and Vasantha Balachandran Chair Professor of Marketing
Area Chair: Marketing

Area of Expertise: Consumer Behaviour, Marketing Research

Email: bwaj@greatlakes.edu.in

Dr. (Prof.) Sridhar Samu

Adjunct Professor - Marketing
Great Lakes Institute of Management

Area of Expertise: Consumer Behaviour and Brand Management

Email: sridhar.s@greatlakes.edu.in