NASMEI (North American Society for Marketing Education in India) marketing conference is an annual conference held at Great Lakes Institute of Management organized by the Kotler-Srinivasan Center for Research in Marketing.

Points to NOTE about conference

Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest International conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from U.S.A. and other countries and half from India.

Free Trip to Mahabalipuram: The conference will be held at the Great Lakes Institute of Management campus in Manamai, just 9 kms. from the tourist town of Mahabalipuram. This year, like the last time, we will organize a free trip to Mahabalipuram for interested delegates. Manamai is also just 55 kms. from the city of Chennai, 50 kms from the temple town of Kanchipuram, and 85 kms from Pondicherry. Interested delegates can visit these places also on their own.

Convenient Accommodation: The on-campus accommodation for single occupancy would cost approximately Rs. 2832 per person per day and for double occupancy it would be Rs 1888 per person per day Rates in Mahabalipuram and Chennai would vary from Rs. 1500 a day to Rs. 6000 a day. For those who wish to commute from Chennai.

Convenient Timing of Conference: Every year the conference is held in December. Typically this is a holiday period for everyone with excellent weather and the famous music season in the Chennai area. So delegates can come, present their papers, and either head back, or go on a holiday in Tamil Nadu with numerous things to see nearby.


  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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