NASMEI (North American Society for Marketing Education in India), organized by Kotler - Srinivasan Centre for Research in Marketing at Great Lakes, stands as one of India’s most prestigious international marketing conferences, drawing hundreds of distinguished scholars from top-tier institutions. Esteemed participants include experts from premier Indian institutes like IIMs, ISB, and SPJIMR, alongside global academic leaders from the University of Georgia, Texas A&M, University of Texas at Dallas, Singapore Management University, Colorado State University, and more.
Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest international conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from top International Institutes and half from the top Indian B Schools like ISB and IIMs.
Convenient Timing: Held every December, the conference aligns with holiday season, great weather, and Chennai’s music festival—perfect for combining academic and leisure travel.
Doctoral & Early Career Workshop: A dedicated platform for PhD scholars and junior faculty to engage with top global academics through interactive sessions and personalized research feedback.
Research Grant Opportunity: Participants can compete for prestigious grants from Great Lakes, supporting impactful research in marketing, consumer behavior, sustainability, and more.
Free Trip to Mahabalipuram: Enjoy a complimentary visit to Mahabalipuram. With Chennai, Kanchipuram, and Pondicherry nearby, the location offers a rich cultural getaway.
We are happy to announce that the 19 Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Friday & Saturday, 19 & 20 December 2025. We request you to send your entries for the same. We welcome entries in any area of marketing.
The conference is characterized by
We Invite Extended Abstracts In All Areas Of Marketing.
The abstract should be submitted as mentioned below:
You can email your submission to nasmei@greatlakes.edu.in.
Deadline for submission: The last date to submit an extended abstract is Friday October 31st 2025
If you wish to know more, please mail us at nasmei@greatlakes.edu.in.
To know more about NASMEI 2024, click on the button below.
We are delighted to announce that as part of the 19th Great Lakes NASMEI Marketing Conference, we would like to invite research proposals. There would be two sets of awards, one for doctoral students and the other for faculty members.
The rules/relevant details pertaining to this research grant are as follows:
Attending the conference in itself is typically an enriching experience, the research grant proposal competition would be the icing on the cake. All proposals should reach us latest by October 31st 2025 ; to be e-mailed to nasmei@greatlakes.edu.in
Dr Bala V and Vasantha Balachandran Chair Professor of Marketing
Area Chair: Marketing
Area of Expertise: Consumer Behaviour, Marketing Research
Email: bwaj@greatlakes.edu.in
Adjunct Professor - Finance
Great Lakes Institute of Management
Area of Expertise: Marketing
Email: sridhar.s@greatlakes.edu.in