NASMEI (North American Society for Marketing Education in India), organized by Kotler - Srinivasan Centre for Research in Marketing at Great Lakes, stands as one of India’s most prestigious international marketing conferences, drawing hundreds of distinguished scholars from top-tier institutions. Esteemed participants include experts from premier Indian institutes like IIMs, ISB, and SPJIMR, alongside global academic leaders from the University of Georgia, Texas A&M, University of Texas at Dallas, Singapore Management University, Colorado State University, and more.
The 18th edition of NASMEI will center on the theme “Marketing Strategy”, providing a dynamic platform for thought leaders to explore, innovate, and shape the future of strategic marketing on a global scale.
The Coca-Cola Company Chair of Marketing and Professor
Department of Marketing
Terry College of Business
University of Georgia
The Doctoral Symposium aims to provide a helpful and stimulating forum for Ph. D. students to present and discuss their research proposals and early research results. Last year, we conducted a highly effective and well-received Quantitative Methods in Marketing. This year, the doctoral symposium will focus on “Marketing Strategy”. The content of this symposium would be unique (which we will put up shortly) and for the most part, the material covered in this programme would not be covered in the Indian B-school FPM/PhD curriculum.
Doctorate students (PhD/FPM/Exec PhD/Exec FPM or equivalent) will attend this symposium. This symposium will be from December 13th – 15th (Friday – Sunday). It is also open to assistant professors who have finished their PhDs or equivalent recently. If you wish to attend the doctoral symposium, please click on the button below and register now. Mail us at [email protected] to raise any query. Last date to enroll for the Doctoral Symposium is 20th November, 2024.
Professor
Terry College of Business, University of Georiga
Professor
Singapore Management University
Professor
UNC Kenan-Flagler Business School, North Carolina
Associate Professor
The University of Texas, San Antonio
Associate Professor
The University of Texas, San Antonio
Assistant Professor
Colorado State University
Professor
ISB, Hyderabad
Day/Time | Topics and Faculty |
December 13th 12:15 PM - 1:00 PM | Introduction to the Marketing Strategy seminar - Professor Sundar Bharadwaj |
December 13th 1:00 PM - 4:00 PM IST | Developing Theory in Marketing Strategy using Theory in Use Methods - Professor Kapil Tuli |
December 13th 6:30 PM - 9:30 PM | Methods to address Causality in Marketing Strategy - Professor Rajdeep Grewal |
December 14th 9:00 AM - 9:30 AM | Learnings from Previous Day - Professor Sundar Bharadwaj |
December 14th 9:30 AM - 12:30 PM | Research in the Marketing-Finance Interface - Professor Ashwin Malshe |
December 14th 4:00 PM - 6:00 PM | Discussion of Participant Research Ideas—Short Presentations - Professor Sundar Bharadwaj and GL Faculty |
December 14th 6:30 PM - 9:30 PM | Innovation and Marketing Strategy - Professors Deepa Chandrasekar and Nandini Nim |
December 15th 9:00 AM - 9:30 AM | Learnings from Previous Day - Professor Sundar Bharadwaj |
December 15th 9:30 AM - 12:30 PM | Emerging Topics in Marketing Strategy - Professor Sundar Bharadwaj |
December 15th 1:00 PM - 4:00 PM | Business Models and Marketing Strategy - Professor Raj Srivastava |
December 15th 4:00 PM - 4:30 PM | Wrap-up - Professor Sundar Bharadwaj |
We are delighted to announce that as part of the 18th Great Lakes NASMEI Marketing Conference, we have received Research Proposals in huge numbers which are being evaluated. There would be two sets of awards, one for doctoral students and the other for faculty members.
The rules/relevant details pertaining to this research grant are as follows:
The deadline for submitting research proposal was 31st October. The proposales have been received and are being evaluated.
Renowned for the quality of its presentations, exceptional networking opportunities, and warm hospitality, the NASMEI Conference attracts delegates from leading schools across the USA and Europe. It serves as an ideal platform to celebrate and promote groundbreaking research with strong publication potential.
As a premier venue for innovative ideas in global marketing, the conference offers scholars like you the chance to share insights, discoveries, and advances that shape the future of marketing practices. We welcome diverse perspectives that foster the growth and evolution of the field.
Based on the submissions, the best paper selected will have the opportunity to be published in the Journal of Global Marketing (ABDC – B). Note: This is not automatic acceptance and the paper will go through the normal review process.
Type of Registration | Amount INR |
Indian participants | INR 8000 |
Foreign participants | INR 20000 |
Indian Students | INR 3500 |
Foreign Students | INR 10000 |
Great Lakes Institute of Management
Dr. Bala V. Balachandar Campus
East Coast Road, Manamai Village ThirukazhukundramTaluk
Chengalpattu District
Tamil Nadu - 603102
Phone: +91-44-27489000
Fax: +91-44-27489001