NASMEI

NASMEI (North American Society for Marketing Education in India), organized by Kotler - Srinivasan Centre for Research in Marketing at Great Lakes, stands as one of India’s most prestigious international marketing conferences, drawing hundreds of distinguished scholars from top-tier institutions. Esteemed participants include experts from premier Indian institutes like IIMs, ISB, and SPJIMR, alongside global academic leaders from the University of Georgia, Texas A&M, University of Texas at Dallas, Singapore Management University, Colorado State University, and more.

The 18th edition of NASMEI will center on the theme “Marketing Strategy”, providing a dynamic platform for thought leaders to explore, innovate, and shape the future of strategic marketing on a global scale.

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Presiding Faculty

Dr. Sundar Bharadwaj

Dr. Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing and Professor
Department of Marketing
Terry College of Business
University of Georgia

Doctoral Symposium

The Doctoral Symposium aims to provide a helpful and stimulating forum for Ph. D. students to present and discuss their research proposals and early research results. Last year, we conducted a highly effective and well-received Quantitative Methods in Marketing. This year, the doctoral symposium will focus on “Marketing Strategy”. The content of this symposium would be unique (which we will put up shortly) and for the most part, the material covered in this programme would not be covered in the Indian B-school FPM/PhD curriculum.

Doctorate students (PhD/FPM/Exec PhD/Exec FPM or equivalent) will attend this symposium. This symposium will be from December 13th – 15th (Friday – Sunday). It is also open to assistant professors who have finished their PhDs or equivalent recently. If you wish to attend the doctoral symposium, please click on the button below and register now. Mail us at [email protected] to raise any query. Last date to enroll for the Doctoral Symposium is 20th November, 2024.

Sundar Bharadwaj

Sundar Bharadwaj

Professor
Terry College of Business, University of Georiga

Kapil Tuli

Kapil Tuli

Professor
Singapore Management University

Rajdeep Grewal

Rajdeep Grewal

Professor
UNC Kenan-Flagler Business School, North Carolina

Ashwin Malshe

Ashwin Malshe

Associate Professor
The University of Texas, San Antonio

Deepa Chandrasekar

Deepa Chandrasekar

Associate Professor
The University of Texas, San Antonio

Nandini Nim

Nandini Nim

Assistant Professor
Colorado State University

Rajendra Srivastava

Rajendra Srivastava

Professor
ISB, Hyderabad

Day/Time Topics and Faculty
December 13th 12:15 PM - 1:00 PM Introduction to the Marketing Strategy seminar - Professor Sundar Bharadwaj
December 13th 1:00 PM - 4:00 PM IST Developing Theory in Marketing Strategy using Theory in Use Methods - Professor Kapil Tuli
December 13th 6:30 PM - 9:30 PM Methods to address Causality in Marketing Strategy - Professor Rajdeep Grewal
December 14th 9:00 AM - 9:30 AM Learnings from Previous Day - Professor Sundar Bharadwaj
December 14th 9:30 AM - 12:30 PM Research in the Marketing-Finance Interface - Professor Ashwin Malshe
December 14th 4:00 PM - 6:00 PM Discussion of Participant Research Ideas—Short Presentations - Professor Sundar Bharadwaj and GL Faculty
December 14th 6:30 PM - 9:30 PM Innovation and Marketing Strategy - Professors Deepa Chandrasekar and Nandini Nim
December 15th 9:00 AM - 9:30 AM Learnings from Previous Day - Professor Sundar Bharadwaj
December 15th 9:30 AM - 12:30 PM Emerging Topics in Marketing Strategy - Professor Sundar Bharadwaj
December 15th 1:00 PM - 4:00 PM Business Models and Marketing Strategy - Professor Raj Srivastava
December 15th 4:00 PM - 4:30 PM Wrap-up - Professor Sundar Bharadwaj

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Research Grant Proposal

We are delighted to announce that as part of the 18th Great Lakes NASMEI Marketing Conference, we have received Research Proposals in huge numbers which are being evaluated. There would be two sets of awards, one for doctoral students and the other for faculty members.

The rules/relevant details pertaining to this research grant are as follows:

  • A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1-inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project, and item-wise research budget.
  • The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
  • The top three research proposals from PhD/FPM students will be awarded the “NASMEI Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
  • The top three research proposals from faculty members will be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.

The deadline for submitting research proposal was 31st October. The proposales have been received and are being evaluated.

NASMEI + JGM Best Paper Award

Renowned for the quality of its presentations, exceptional networking opportunities, and warm hospitality, the NASMEI Conference attracts delegates from leading schools across the USA and Europe. It serves as an ideal platform to celebrate and promote groundbreaking research with strong publication potential.

As a premier venue for innovative ideas in global marketing, the conference offers scholars like you the chance to share insights, discoveries, and advances that shape the future of marketing practices. We welcome diverse perspectives that foster the growth and evolution of the field.

Publication Opportunity

Based on the submissions, the best paper selected will have the opportunity to be published in the Journal of Global Marketing (ABDC – B). Note: This is not automatic acceptance and the paper will go through the normal review process.

Registration

Type of Registration Amount INR
Indian participants INR 8000
Foreign participants INR 20000
Indian Students INR 3500
Foreign Students INR 10000
  • Conference Dates: 16th & 17th December 2024 (Monday – Tuesday)
  • Doctoral Symposium Dates: 13th to 15th December 2024 (Friday – Sunday)

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Campus Address

Great Lakes Institute of Management
Dr. Bala V. Balachandar Campus
East Coast Road, Manamai Village ThirukazhukundramTaluk
Chengalpattu District
Tamil Nadu - 603102
Phone: +91-44-27489000
Fax: +91-44-27489001

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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