Doctoral Student Workshop

Dear Research Scholars

Last year, as part of the 14th Great Lakes NASMEI Marketing Conference, we conducted a highly useful and well-received research methods workshop. Last year, the focus was on Digital marketing and Services Marketing. This year, the key research issue covered would be concerning on "Behavioral Research in Marketing". This would be a workshop for doctoral students (PhD/FPM/Exec PhD/Exec FPM or equivalent). It is also open to assistant professors who have finished their PhDs or equivalent recently. This workshop would be from December 18th - 20th, 2020(Friday, Saturday and Sunday).

The programme would be free for those that register for and attend the 14th Great Lakes NASMEI Marketing Conference with subsidized boarding and lodging on campus. Those that are interested in attending this high quality, unique and useful workshop may please e-mail Professor Bharadhwaj. S at or Professor Sridhar Samu at latest by August 15, 2020


  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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