Doctoral Student Workshop

Great Lakes Institute of Management and North American Society for Marketing Education in India (NASMEI) are excited to announce the 5th Doctoral Workshop in Marketing from December 18-20, 2020. (Friday, Saturday & Sunday) .This will be a great opportunity for doctoral students and junior faculty to interact and learn from some of the top researchers in the world. This year, the doctoral workshop will focus on "Consumer Behaviour".

The workshop will be coordinated by

Professor Shailendra Pratap Jain (University of Washington -

Professor Aparna Labroo (Northwestern University -

Professors Lauren Block (Baruch College), Simon Botti (London Business School), Angela Lee (Northwestern University), L J Shrum (HEC, Paris), and Andrew Stephen (Oxford University).

Given the stellar faculty line-up and the amount of time and effort that has gone into developing the program, our expectations are high. We expect participants to actively engage with the sessions and to come prepared after reading all course material. A rough estimate would be about 3 to 5 hours of preparation per session and so this would indeed need strong commitment from the participants. The workshop will culminate with presentations on the last day on chosen topics by participant groups. The goal is that some of these will result in publications in major journals in the next couple of years. So, we hope that you are ready for the challenge!

The programme would be free for those that register for and attend the 14th Great Lakes NASMEI Marketing Conference. Detailed program will be shared very soon. This mail out is to give you a heads up about the upcoming workshop.

May please e-mail Professor Bharadhwaj. S at [email protected] or Professor Sridhar Samu at [email protected] latest by September 30, 2020


  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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