Research

Great Lakes has a proud tradition of excellence in research. Right from its inception, the role of knowledge creation in tandem with knowledge dissemination has been stressed at our institution. More than 80% of the faculty holds a doctoral degree from leading institutions across the world (e.g. Case Western University, University of Maryland, Indiana University) and India (e.g. XLRI). Great Lakes faculty are strongly encouraged to pursue their research interests. They have published in leading journals worldwide and continue to do so on a regular basis.

Ranked 2nd in Research Productivity amongst B-Schools in India by an independent survey conducted by professors from IIM-Bengaluru and XIM-Bhubaneswar.

Papers & Journal Publications

Name of faculty Topic Journal/publication Name Year of Publication
Vishwanathan P K & Muthuraj.M Factors Leading to Non - Performing Assets (NPAs) : An Empirical Study Indian Journal of Finance 2019
Nataraj B, Ashok Kumar &Rajendran R Factors influencing the choice criteria of Vehicle Finance Loans- a study with special reference to Namakkal District, India Journal of Advance Management Research 2018
Nataraj B, Rajendran & Dinesh Madhavn Classification tree analysis for mobile number portability - A study with respect to mobile customers in Tamil Nadu Journal of Marketing strategy 2018

Case Studies & Books

Name of the faculty Case Study Name
Rajan C.R & Chandrasekharan .N Sapthagiri Street Food Vending: positioning and entrepreneurial clarity” by Case Center, UK . Reference case no : 317-0118-1
Venkatesh Umashankar Mother Dairy: Creating a National Footprint. Case (Product Code - 9B14A020); Teaching Note (Product Code - 8B14A020. Richard Ivey Publications, Univ. of Ontario, Canada, 2014
Swaminathan T.N Aachi – Spicing up a Growth Trajectory’ Emerald Emerging Markets Case Studies 4(2), 1-20. http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-09-2013-0185, (ISSN – 2045-0621

Conference Proceedings

Name Designation Affiliation Year
Preeti Goyal Perceptions of the Appraisees of the Performance appraisal process accepted Workshop on Advances in Organizational Behavior and Human Resources Management Research”, Toulouse, France 2016
Nitu Singhi Role of social Capital and psychological ownership in predicting organisational effectiveness 51st National and 20th International Conference of Indian Academy of Applied Psychology, Department of Psychology, Jnana Bharathi Bangalore University, Karnataka,from 6th - 8th May , 2016 2016
Vishnu Prasanna.J Facing workplace Negativity-A case study on ICICI bank branches in Pondicherry 7th International conference on “ Transformation for business sustainability issues and strategies,Kongu Engineering College, from 26th & 27th February 2016. 2016

Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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