Angeline Gauthami Fernando

Assistant Professor
Great Lakes Institute of Management

Area of Expertise: Digital and Social Media Marketing, Business Analytics

Dr. Angeline Gautami Fernando obtained her B.E. (Bachelor of Engineering) in Electronics and Instrumentation Engineering from Annamalai University, Chidambaram, MBA from College of Engineering Guindy, Anna University, and PhD in the area of Marketing from College of Engineering Guindy, Anna University. She was a recipient of the DST-PURSE fellowship (Department of Science and Technology (DST), New Delhi, India and Anna University) during the course of her Ph.D. Currently, she is an Assistant Professor with Great Lakes Institute of Management. She has around 8 years of experience in the IT industry and 5 years in academics. Her teaching interests include Marketing Analytics, Digital and Social Media Marketing, Web Analytics and Business Analytics. Her major research interests are consumer behaviour and marketing analytics. She received the ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship for the year 2017. Most of her work has been published in reputed international journals including the European Journal of Marketing, Journal of Advertising and Marketing Intelligence and Planning.  

Research Interests

Green marketing, Digital Marketing

Peer-Reviewed Journal Articles

  • 2018 - Fernando, A. G., Sivakumaran, B., & Suganthi, L. "Comparison of perceived acquisition value sought by online second-hand and new goods shoppers", European Journal of Marketing, 52 (7/8), 1412–1438. (Ranked A* in the ABDC Journal Quality List)
  • 2018 - Haridasan.AC., & Fernando, A. G., Online or In-Store: Unravelling Consumer's Channel Choice Motives, Journal of Research in Interactive Marketing, 12 (2), 215–230. (Ranked C in the ABDC Journal Quality List)
  • 2016 - Fernando, A. G., Sivakumaran, B.,& Suganthi, L. Message Involvement and Attitude towards Green Advertisements in Marketing Intelligence and Planning, 34(6), 863-882. (Ranked A in the ABDC Journal Quality List)
  • 2014 - Fernando, A. G., Suganthi, L., & Sivakumaran, B. If you blog, will they follow? Using online media to set the agenda for consumer concerns on "greenwashed" environmental claims. Journal of Advertising, 43/2: 167-180. (Ranked A in the ABDC Journal Quality List)
  • 2014 - Fernando, A. G., Sivakumaran, B., & Suganthi, L. Nature of green advertisements in India: Are they greenwashed?. Asian Journal of Communication, 24/3: 222-241.

Conference proceedings/Publications

  • 2017 - Fernando, A. G., "Deriving competitive brand salience from online discussions", Australian and New Zealand Marketing Academy -ANZMAC 2017, Melbourne, Australia, December 4-6.

Competitive research awards received

  • 2010 - DST-PURSE fellowship from Department of Science and Technology (DST), New Delhi, India and Anna University
  • 2017 - ANZMAC Low and Middle Income Early Career Asia/Asia-Pacific Country Scholarship, Australian and New Zealand Academy of Marketing

Academic conference

  • 2018 - Anu,CH., & Fernando, A. G., "Segmentation of online and in-store teen shoppers based on shopping motives", ATHENAEUM 2018: VIII International Conference on Contemporary Management Research IC&SR, IIT Madras Campus, Chennai, India, February 9-10, 2018
  • 2017 - Anu,CH., & Fernando, A. G., "Comparing online and in store motivational factors for hedonic and utilitarian products, Eleventh Great Lakes-NASMEI (North American Society For Marketing Education In India) Marketing Conference, Chennai, India, December 23-24.
  • 2016 - Fernando, A. G., Sivakumaran, B., & Suganthi, L. "The Attenuating effect of frugality in online second hand purchases", Tenth Great Lakes-NASMEI (North American Society For Marketing Education In India) Marketing Conference, Chennai, India, December 22-23.
  • 2013 - Fernando, A. G., Suganthi, L., & Sivakumaran, B., "Analysing Online Conversations about Advertisements – Comparison of Two Approaches", 3rd International Business Analytics Conference, Great Lakes, Chennai, India, Dec 24th.
  • 2013 - Fernando, A. G., Suganthi, L., & Sivakumaran, B., Greenwashing in Indian green advertisements,Seventh Great Lakes-NASMEI (North American Society For Marketing Education In India) Marketing Conference, Chennai, India, December 27-28.
  • 2012 - Fernando, A. G., Suganthi, L., & Sivakumaran, B., (2013), "Do multiple stakeholders have similar greenwashing concerns: A thematic analysis of online content" , Sixth Great Lakes-NASMEI (North American Society For Marketing Education In India) Marketing Conference, Chennai, India ,Dec 29-30.

Reviewer for conference/Journal

  • Ad hoc reviewer for Journal of Indian Business Research (ISSN: 1755-4195).
  • Ad hoc reviewer for Journal of Consumer Behaviour (ISSN: 1479-1838).
  • Ad hoc reviewer for European Journal of Marketing (ISSN: 0309-0566).
  • Ad hoc reviewer for Marketing Intelligence and Planning (ISSN: 0263-4503).

Session chair/Program chair for conference

  • Session Chair , TAPMI International Marketing Conference - 26th – 28th April 2019

Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
Back to Top