Angeline Gautami Fernando

Associate Professor

Area of Expertise: Digital and Social Media Marketing, Business Analytics

Email: [email protected]


Dr. Angeline Gautami Fernando obtained her B.E. (Bachelor of Engineering) in Electronics and Instrumentation Engineering from Annamalai University, Chidambaram, MBA from College of Engineering Guindy, Anna University, and PhD in the area of Marketing from College of Engineering Guindy, Anna University. She was a recipient of the DST-PURSE fellowship (Department of Science and Technology (DST), New Delhi, India and Anna University) during the course of her Ph.D. She has around 8 years of experience in the IT industry and 7 years in academics. Her teaching interests include Marketing Analytics, Digital and Social Media Marketing, Web Analytics and Business Analytics. Her major research interests are digital marketing and consumer behaviour. She received the ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship for the year 2017. Most of her work has been published in reputed international journals including the European Journal of Marketing, Journal of Advertising and Marketing Intelligence and Planning.

Research Interests

Digital and Social Media Marketing , Marketing Intelligence and Green Advertising

Research Grants

2010 - DST-PURSE fellowship from Department of Science and Technology (DST), New Delhi, India and Anna University

2017 - ANZMAC Low and Middle Income Early Career Asia/Asia-Pacific Country Scholarship, Australian and New Zealand Academy of Marketing

Peer - reviewed Journal Articles

Book Chapter(s)

Jain M., Fernando A.G., Rajeshwari K. (2020) How Do Consumers Perceive Brand Campaigns on Twitter?. In: Sharma S.K., Dwivedi Y.K., Metri B., Rana N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 618. Springer, Cham.

Invited speech/Panel discussions

Session Chair , TAPMI International Marketing Conference - 26th – 28th April 2019

Media Articles


  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • Frankfurt School of Finance and Management
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