Curriculum
The PGPM Family Business & Entrepreneurship (MBA in Family Business) curriculum is designed specifically to cater to the requirements of next-generation business leaders, allowing you to harness your experience and knowledge during the course. It empowers you with key skills required to manage a business, take decisions across verticals and departments, and explore the best opportunities to expand or scale your business. The course has 7 terms, with terms 1 to 3 covering core courses and terms 4 to 7 covering electives. The curriculum also includes impact skill labs that provide hands-on practice in innovating, formulating strategies, networking with VCs and CXOs, working with data, storytelling through data, and communicating strategies and business value.
Course Architecture
TERM 1
- Micro Economics
- Statistical Methods in Decision-making I
- Financial Accounting
- Strategic Marketing & Customer Focus I
EXPERIENTIAL LEARNING LABS
- Succesful Family Businesses' strategies
- Communication Lab
- Making Sense of Data
TERM 2
- Principles of Operations Management I
- Statistical Methods in Decision-making II
- Managerial Accounting
- Strategic Marketing & Customer Focus II
EXPERIENTIAL LEARNING LABS
- Networking with Entrepreneurs, VCs and Business Leaders
- Storytelling with Data
TERM 3
- Business Analytics
- Corporate Finance
- Strategic Management
- Managing Self and People
- Principles of Operations Management II
EXPERIENTIAL LEARNING LABS
- Innovation Sandbox
TERM 4
- Professionalizing the Family Business
- Family Business Succession
- Innovation Strategies for Family Business
- Internationalizing Family Business
EXPERIENTIAL LEARNING LABS
- Knowing Self, Family and Business
- Assessing & Setting Business Goals
- Developing the Business Plan
TERM 5
- Managing Intergenerational Conflicts
- Designing and Managing Family Offices
- Scaling the Family Business
EXPERIENTIAL LEARNING LABS
- Networking with Industry and Government Stakeholders
- Developing the Business Plan
- Business Launch
- Karma Yoga/Social Impact Project
TERM 6
- International Immersion
EXPERIENTIAL LEARNING LABS
- Growth Hacking
- Karma Yoga/Social Impact Project
TERM 7
- Negotiation & Influencing
- Law and Taxation
- General Elective 1
- General Elective 2
EXPERIENTIAL LEARNING LABS
- The Great Pitch - Business Pitch to Investors
- Karma Yoga/Social Impact Project
List of Electives
| ELECTIVE COURSES | DOMAIN | TERM |
| Tech led Business Expansion* | Marketing | 4 |
| Digital Marketing | Marketing | 4 |
| Project Planning & Implementation | Operations | 4 |
| Supply Chain Management | Operations | 4 |
| Cross cultural management | Organizational Behavior | 4 |
| Entrepreneurial Marketing # | Marketing | 5 |
| Digital Enterprise (Business Models & GTM Strategy) # | Strategy | 5 |
| Internationalizing Business - Doing Business Abroad # | Strategy | 5 |
| Driving Creativity & Innovation in Business # | General | 5 |
| Generative AI for Business Applications | Analytics | 6 |
| Sourcing of Finance (Private Equity & Venture Capital) | Finance | 6 |
| Business Taxation | Finance | 6 |
| Turnaround Strategies: Design & Implementation | Strategy | 6 |
| Big Data & Web Analytics | Analytics | 7 |
| Financial Planning & Wealth Management | Finance | 7 |
| Enhancing Personal Effectiveness and Nurturing Leadership | Organizational Behavior | 7 |
| Negotiation Skills | Organizational Behavior | 7 |
Note:
- The Curriculum is subject to revision periodically with approval from the Curriculum committee. Courses may be added, substitude or removed as may be deemed necessary for enhancemnt of the learning experience in line with the program objectives
- In case of international immersion, the courses listed in the term will be subsituted by courses offered at the partner school during the immersion for equivalent credits.
Capstone Project
The Business Plan Development module is a mandatory and pivotal component designed to equip students with the essential skills and knowledge needed to create comprehensive and viable business plans. Through hands-on exercises, case studies, and expert guidance, students learn to identify market opportunities, conduct thorough market research, develop realistic financial projections, and craft persuasive business strategies. This module emphasizes practical application and critical thinking, preparing students to excel in entrepreneurship or strategic management roles in their own ventures.
The Great Pitch
The Great Pitch is a distinctive module within the PGPM-FBE curriculum designed to foster entrepreneurial spirit and innovation among students. It offers participants a platform to develop and pitch their business ideas, receive feedback from industry experts, and compete for resources and funding to kickstart their ventures. Through hands-on experience and guidance, students gain valuable insights into the intricacies of launching and scaling new ventures.
Dr Umashankar, Professor, Marketing talks about the PGPM - FBE curriculum
