Call for papers

Greetings from the Great Lakes Institute of Management!

The Kotler-Srinivasan Center for Research in Marketing at the Great Lakes Institute of Management and NASMEI (North American Society for Marketing Education in India) are delighted to announce that the 14th Great Lakes-NASMEI Marketing Conference will be held in December 2020 at the Great Lakes Institute of Management campus in Manamai. This is approximately 55 kms. from Chennai, and 9 kms. from the tourist town of Mahabalipuram.

We invite extended abstracts in all areas of Marketing.

Submission Details
The abstract in MS Word, single-spaced, one-inch margin on all sides, Times New Roman 12 point font, should not exceed three pages. Abstracts should have a representative list of references.

Please email your extended abstract to : and for any queries please mail Dr. Bharadhwaj.S at or Dr. Sridhar Samu at

Last date for the extended abstract August 31, 2020 (Monday)

Note: The tradition at NASMEI has been intense engagement and interaction at different sessions. Supported by our students who manage and attend these sessions, we have seen discussions and debates and follow up studies after the conference. We also have an evening trip to Mahabalipuram which has been all done up after the PM meeting with the Chinese Premier. We do not want our delegates to miss out on all this. Hence, we plan to conduct the sessions in person in December. However, some things are not in our control. Not everyone may want to or be able to travel, given the current situation. If necessary, and as a last resort, we will move the conference to online Zoom sessions. We certainly hope that all of you will understand if this happens. Thanks.


  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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