Call for papers
Greetings from the Great Lakes Institute of Management!
The Kotler-Srinivasan Center for Research in Marketing at the Great Lakes Institute of Management and NASMEI (North American Society for Marketing Education in India) are delighted to announce that the 15th Great Lakes-NASMEI Marketing Conference will be held in December 2021. This year we plan to hold the conference in an electronic mode (Zoom or Equivalent). If the Situation improves we shall have the conference offline.
We invite extended abstracts in all areas of Marketing.
The abstract in MS Word, single-spaced, one-inch margin on all sides, Times New Roman 12 point font, and should not exceed three pages. Abstracts should have a representative list of references.