Call for papers

Greetings from the Great Lakes Institute of Management!

The Kotler-Srinivasan Center for Research in Marketing at the Great Lakes Institute of Management and NASMEI (North American Society for Marketing Education in India) are delighted to announce that the 14th Great Lakes-NASMEI Marketing Conference will be held in December 2020 at the Great Lakes Institute of Management campus in Manamai. This is approximately 55 kms. from Chennai, and 9 kms. from the tourist town of Mahabalipuram.

We invite extended abstracts in all areas of Marketing.

Submission Details
The abstract in MS Word, single-spaced, one-inch margin on all sides, Times New Roman 12 point font, should not exceed three pages. Abstracts should have a representative list of references.

Please email your extended abstract to : and for any queries please mail Dr. Bharadhwaj.S at or Dr. Sridhar Samu at

Last date for the extended abstract August 15, 2020 (Saturday)


  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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