Call for papers

Greetings from the Great Lakes Institute of Management!

The Kotler-Srinivasan Center for Research in Marketing at the Great Lakes Institute of Management and NASMEI (North American Society for Marketing Education in India) are delighted to announce that the 15th Great Lakes-NASMEI Marketing Conference will be held in December 2021. This year we plan to hold the conference in an electronic mode (Zoom or Equivalent). If the Situation improves we shall have the conference offline.

We invite extended abstracts in all areas of Marketing.

Submission Details
The abstract in MS Word, single-spaced, one-inch margin on all sides, Times New Roman 12 point font, and should not exceed three pages. Abstracts should have a representative list of references.

Please email your extended abstract to: [email protected] and for any queries please mail Dr. Bharadhwaj.S at [email protected] or Dr. Sridhar Samu at [email protected]

Last date for submission of extended abstract October 01st (Friday) 2021.


  • Chicago Booth
  • Hkust
  • Babson
  • Universite De Bordeaux
  • IIT Stuart School of Business
  • Bauer
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