Assistant Professor - Operations
Area of Expertise: Supply Chain Management, Operations Management, Sustainability, Manufacturing Systems.
Email: narassima.s@greatlakes.edu.in
Narassima M. S. is an Assistant Professor of Operations at the Great Lakes Institute of Management, Chennai. He completed his Ph.D. in Supply Chain, M.Tech in Manufacturing Engineering, and B.Tech in Mechanical Engineering from Amrita Vishwa Vidyapeetham, Coimbatore. He has industrial experience in data analytics, system modelling, supply chain, etc. Presently, he has 47 publications in International Journals and Conferences. He serves as a reviewer for international journals. He managed the projects for the Department of Social Defense (Govt. of Tamil Nadu) and the Department of Social Welfare (Govt. of Tamil Nadu and UNICEF). He offers evidence-based solutions to real-time industrial problems, largely using modelling and simulation. His research areas include Supply Chain Management, Simulation and Modelling, Production and Operations Management, Sustainability, Public Health, etc. He teaches courses like Operations Simulation, Sustainable Practices in Supply Chain, Logistics and Distribution Management, Unstructured Problem Solving and Management Consulting, Excel, Python, and Optimization Methods for the regular and executive MBA programs.
Google Scholar Profile:
https://scholar.google.com/citations?hl=en&user=RDFCAzYAAAAJ
Shanmugam, S., Elavarasan, E., Madhavarao Seshadri, N., Ashokkumar, D., Senthilkumar, S., & Mohanavelu, T. (2026). A Segmented Machine Learning Approach to Predicting and Mitigating Churn in the Gig Economy. Journal of Theoretical and Applied Electronic Commerce Research, 21(3), 93.
Pai, V., Thenarasu, M., Krishnaswamy, R., Seshadri, N. M., & McDermott, O. (2026). Process modelling and analysis of a new product assembly flow shop using a lean and simulation heuristic approach: a case study. The International Journal of Advanced Manufacturing Technology, 142(5), 2359-2380.
Sumesh, A., Rameshkumar, K., Nair, B. B., Thekkuden, D. T., Thenarasu, M., Narassima, M. S., & Menon, A. A. (2026). Image-based machine learning for monitoring wear stages and surface roughness in grinding wheels. Structural Health Monitoring, 14759217251414009.
Madhavarao Seshadri, N., Singanallur Palaniswamy, A., McDermott, O., Mohanavelu, T., & Arangot, S. (2026). Beyond the Buffer: A Hierarchical Blueprint for Resilient Supply Chain. Logistics, 10(2), 43.
Narassima, M. S., Swadhithya, V., Kumar, R. R., Rahul, S., & Reddy, J. K. (2026). Bottleneck to breakthrough: a cross-sectoral case study on transforming knowledge management with retrieval-augmented generation-AI. International Journal of Generative Artificial Intelligence in Business, 1(1-2), 134-154.
MS Narassima, A Gunasekaran, M Thenarasu, VV Gedam, K Karuppiah (2026). An integrated Lean-IoT-business intelligence model of iS success on the manufacturing shop floor. Production Planning & Control, 1-24, 2026.
J Curran, O McDermott, A Trubetskaya, A Zouggar Amrani, M Thenarasu, ... (2026). Redesigning an FDA-compliant medical device Corrective action & preventive action process utilizing design for Lean Six Sigma. Quality Management Journal, 1-16, 2026.
T Mohanavelu, NM Seshadri, S Vijayakumar, S Arangot, J Petru, ... (2026). Comparative Study on Thermal Behaviour, Tool Wear and Surface Roughness in Milling EN8 Steel for Sustainable Machining. Materials 19 (5), 975, 2026.
McDermott, O., Conroy, N., Foster, M., Kharub, M., Thenarasu, M., & Seshadri, N. M. (2025). Electronic validation systems to improve regulatory compliance within the medical device and pharmaceutical manufacturing industries-A survey. Quality Management Journal, 1-13.
Mohanavelu, T., Krishnaswamy, R., Mannepu, V. R., Seshadri, N. M., & McDermott, O. (2025). Dynamic layout optimisation through simulation: enhancing machine utilisation for fluctuating demand. The International Journal of Advanced Manufacturing Technology, 138(3), 983-998.
Arangot, S., MS, N., McDermott, O., & Panicker, A. (2025). Digital Twin-Driven SimLean-TRIZ Framework in Cold Room Door Production. Modelling, 6(3), 67.
Gokulachandran, J., Sumesh, A., Narassima, M. S., Thenarasu, M., Raghu, R., Thekkuden, D. T., & Tirkolaee, E. B. (2025). Reliability assessment of friction stir welds in AA100 aluminium alloy using ANN and ANFIS predictive models. Scientific Reports, 15(1), 33297.
Shaji, A., Narassima, M. S., Pavithran, K., Vijaykumar, D. K., Verma, V., & John, D. (2025). Projection of age-standardised mortality rates for 23 cancer types in India: a nationwide projection until 2030 using autoregressive integrated moving average (ARIMA) models. BMJ open, 15(10), e095939.
Narassima, M. S., Thenarasu, M., Anbuudayasankar, S. P., & Babaee Tirkolaee, E. (2025). Integrating green and lean manufacturing: a mixed-methods framework. Management Decision, 1-28.
McDermott, O., Conroy, N., Toner, A. P., Sá, J. C., Thenarasu, M., & Narassima, M. S. (2025). Electronic validation systems as an aid to quality and regulatory compliance in the medical device and pharmaceutical industries. The TQM Journal, 1-16.
M.S. Narassima, Thenarasu Mohanavelu, Olivia McDermott, G. Harssheny, S.V. Shruthi, T. Suraj. (2025). Coupling Responsible Consumption and Sustainable Production Using Consumers’ Green Purchase Behaviour. Cleaner and Responsible Consumption.
Vandana Pai, Jacob Rousseau, M. Thenarasu, M.S. Narassima, Vidyadhar V. Gedam. (2025). Inventory Policy in Closed-Loop Supply Chain: A Simulated Case Study Analysis. International Journal of Management Science and Engineering Management.
Narassima, M.S., Anbuudayasankar, S.P., Thenarasu, M., McDermott, Olivia; Ajit, A. Boris, Karthick, K., Subramanaian, V., Hariharan, D. (2025). A Multi-staged Triple Bottom Line Framework to Improve Sustainability of Rice Supply Chains. Journal of Agribusiness in Developing and Emerging Economies.
Sumesh A., Raghuram P., Venkata Sampath Kumar, Narassima M.S., Thenarasu M., Olivia McDermott, Venkata Roshan. (2025). Data-Driven Warehouse Design: A Decision Tree Approach with Integrated Mobile Application. International Journal of Management Science and Engineering Management.
Pillai, R. N., Alex, A., MS, N., Verma, V., Shaji, A., Pavithran, K., ... & John, D. (2025). Economic burden of breast cancer in India, 2000–2021 and forecast to 2030. Scientific Reports, 15(1), 1323.
Vignesh, R. V., Sathiya, P., Manohar, A. L., Narassima, M. S., & Khalaf, T. (2025). Sacrificial anodic performance of magnesium-erbium-ytterbium alloy reinforced with lanthanum oxide through friction stir processing. Materials Letters, 388, 138293.
Gokulachandran, J., Thenarasu, M., Pothkanoori, B., Narassima, M. S., & Tirkolaee, E. B. (2025). Reliability Prediction and Process Parameter Optimization of Welded Joints: Artificial Neural Network and Fuzzy Logic. Facta Universitatis, Series: Mechanical Engineering.
MS Narassima, SP Anbuudayasankar, T Mohanvelu, O McDermott, ... (2025). A multi-staged triple bottom line framework and scenarios to improve sustainability of rice supply chains. Journal of Agribusiness in Developing and Emerging Economies, 2025.
Madhavarao Seshadri, N., Singanallur Palanisamy, A., Mohanavelu, T., & McDermott, O. (2024). Minimization of losses in postharvest of fresh produce supply chain. Journal of Agribusiness in Developing and Emerging Economies.
M.S. Narassima, S.P. Anbuudayasankar, Vidyadhar V. Gedam, Prashant R. Nair, M. Dwarakanath. (2024). Simulating the effects of repurposing to combat the COVID-19 pandemic – A case of an Automobile Component Manufacturer. Operations Management Research.
Kiruthiga, S., Sridharan, B.K., Balaji, K.S., Karthick, K., Narassima, M.S., & Anbuudayasankar, S.P. (2024). Sustainable Urban Planning using Green Logistics and Effective Garbage Disposal. International Journal of Logistics Systems and Management.
Thenarasu, M., Sakthi Balaji, S., Sumesh, A., Narassima, M. S., Rameshkumar, K., & Babaee Tirkolaee, E. (2024). Enhancing the productivity of mould shop using continuous improvement tools and simulation. International Journal of Systems Science: Operations & Logistics, 11(1), 2425014.
Muralidharan K., Vignesh V., Vignesh R.V., Govindaraju M., Baghad A., Narassima M.S., Suyambulingam I., Siengchin S. (2024). Comprehensive Overview of Nano, Micro, and Macro Tribometers in Practice. Journal of Bio-and Tribo-Corrosion. 10(3), 44.
M.S. Narassima, Paramita Bhattacharya, Denny John, Nirmalya Mukherjee. (2024). Development of a web-based calculator to estimate DALY and Productivity Losses due to COVID-19. Clinical Epidemiology and Global Health.
Nirmal, K. R., Rangasami, P., Priya, V., Narassima, M. S. (2024). Effect of Socio Dynamic Aspects of Peer Influences amongst Day Scholars and Boarders of Senior Secondary Schools in Tamil Nadu. Onomázein, (63 (2024): March), 136-148.
M Dwarakanath, V Gedam, K Krishna, N MS, P Prabhu, V Nandi (2024). Climate change management in manufacturing industry: a greenhouse gas inventorisation and mitigation approach. Journal of Indian Business Research 16 (1), 8-22, 2024.
MS Narassima, SP Anbuudayasankar, VV Gedam, PR Nair, ... (2024). Repurposing as a response to combat the COVID-19 pandemic–a case of an automobile component manufacturer. Operations Management Research 17 (3), 1140-1156, 2024.
Dwarakanath Madhava Rao, Vidyadhar V. Gedam, Kadirvelu Krishna, M.S. Narassima, P. Prabhu, Nandi Varman. (2023). Climate Change management in Manufacturing Industry- A Greenhouse Gas Incentivization and Mitigation Approach. Journal of Indian Business Research.
Paramita Bhattacharya, Denny John, Nirmalya Mukherjee, M.S. Narassima, Jaideep Menon, Amitava Banerjee. (2023). Non-Health Gross Domestic Product (NHGDP) Loss Due To Covid-19 Deaths in West Bengal, India. BMJ Open.
Arjun Krishna, Mithun Suresh, Rohith Sankar, Mohit V. Shah, M.S. Narassima, S.P. Anbuudayasankar, M. Thenarasu. (2023). An Analysis of the Factors Influencing Sustainable Online Food Delivery. Journal of Foodservice Business Research.
M. S., Narassima; V, Aashrith; C, Aldo Ronald ; SP , Anbuudayasankar; M, Thenarasu. (2023). Implementation of lean principles in the Yarn Manufacturing Industry: A System Dynamics Approach. Benchmarking.
M.S. Narassima, Vidyadhar Gedam, Angappa Gunasekaran, S.P. Anbuudayasankar, M. Dwarakanath. (2023). A novel Coexistent Resilience Index to evaluate the Supply Chain Resilience of Industries using Fuzzy Logic. Supply Chain Management.
Balkumar, K., Himateja, M., Gedam, V., Narassima, M.S., Anbuudayasankar, S.P., Ganesh, K., & Pazhani, S. (2023). Prevalence and future trend in green supply chain management (GSCM): a systematic literature review. Benchmarking.
D.R. Harish, Gowtham T, Amirthan Arunachalam, M.S.Narassima, D. Lamy, M. Thenarasu. (2023). Productivity and Process Improvement in a Multimodel Assembly Line using Lean Principles and Simulation. Journal of Engineering Manufacture.
Narassima, M.S., Anbuudayasankar, S.P., & Vineesh, D. (2023). Dairy Industry in India – Impact Assessment, Simulation, and Empirical study. International Journal of Logistics Systems and Management.
Aathira, T., Rangasami, P., & Narassima, M.S. (2023). Situational Analysis and Conceptual Model development of Crimes against Women and Children. International Journal of Sustainable Society, 15(1), 75-95.
Denny John, M.S. Narassima, Paramita Bhattacharya, Nirmalya Mukherjee, Amitava Banerjee, Jaideep Menon. (2023). Model-based estimation of burden of COVID-19 with disability-adjusted life years and value of statistical life in West Bengal, India. BMJ Open. 13:e065729.
Narassima, M.S. & Shriram, K.V. (2023). A Novel Statistical Approach to an Event Management A study and analysis of a Techfest with suggestions for improvements. International Journal of Advanced Intelligence Paradigms, 24(1-2), 49-69.
SK Vasudevan, TS Murugesh, MS Narassima, NV Dantu, S Pulari, ... (2023). A deep learning approach for the sales prediction in retail stores: an End-to-End analysis and implementation. Internet of Everything for Smart City and Smart Healthcare Applications, 17-34, 2023.
P Bhattacharya, D John, N Mukherjee, N Ms, J Menon, A Banerjee (2023). Estimation of non-health gross domestic product (NHGDP) loss due to COVID-19 deaths in West Bengal, India. BMJ open 13 (10), e072559, 2023.
Sreekumar, S., Narayan S.R., Devnath, E.S., Ganesh, K., Anbuudayasankar, S.P., Sathish Kumar, V.R., & Narassima, M.S. (2022). Green GAS Heuristics for the Routing Problem. International Journal of Logistics Systems and Management, 43(3), 317-335.
Narassima, M.S., Prashant R.N., Anbuudayasankar, S.P., & Ganesh, K. (2022). Information and Communication Technology application in Supply Chain Management: A Literature Review. International Journal of Enterprise Network Management. 13(3). 265-285.
Karthick, K., Ajit A.B., Subramanian, V., Narassima, M.S., Anbuudayasankar, S.P., & Hariharan, D. (2022). Maximising profit by waste reduction in postharvest Supply Chain of Tomato. British Food Journal.
Narassima, M.S., Shriram, K.V., & Anbuudayasankar, S.P. (2022). Development of a priority dispatching rule and novel production scheduling algorithm for a job shop. International Journal of Computer Aided Engineering and Technology, 16(4), 417-449.
Narassima, M.S., Anbuudayasankar, S.P., Jammy, G.R., Sankarshana, A., Pant, R., Choudhury, L., Yeldandi, V., Singh, S., & John, D. (2022). An Agent-Based Model to Assess COVID-19 Spread and Health Systems Burden. International Journal of Electrical and Computer Engineering, 12(4), 4118-4128.
Narassima, M.S., Balaji, K.S., Ramasubramanian, B., & Anbuudayasankar, S.P. (2022). Modeling and Simulation of vaccine distribution: A COVID-19 situation. International Journal of Simulation and Process Modelling. 17(4), 303-318.
Narassima, M.S., Anbuudayasankar, S.P., Mathiyazhagan, K., Ganesh, K., & Lee, T.R. (2022). Supply Chain Resilience: Conceptual Model Building and Validation. International Journal of Logistics Research and Applications.
Narassima, M.S., Shriram, K.V., Vimalkumar, K., & Anbuudayasankar, S.P. (2022). Blockchain based Seamless end-to-end Shipping with Android Application. International Journal of Internet Technology and Secured Transactions, 12(3), 265-285.
John, D., Panchal, S., Menon, G.R., Shaw, T., & Narassima, M.S. (2022). Mathematical Models on COVID-19 in India: A Systematic Review protocol. F1000 Research.
Narassima, M.S., Anbuudayasankar, S.P., Shriram, K.V., & Thenarasu, M. (2022). Performance improvement in Cardiology department of a hospital by Simulation. International Journal of Advanced Intelligence Paradigms, 22(1/2), 1-20.
MS Narassima (2022). An agent-based model to assess coronavirus disease 19 spread and health systems burden. International Journal of Electrical and Computer Engineering (IJECE), 2022.
MS Narassima, SK Vasudevan, SP Anbuudayasankar (2022). Performance evaluation of a job shop by discrete event simulation approach using TOPSIS and a novel production scheduling algorithm. International Journal of Computer-Aided Engineering and Technology 16 (4 …, 2022.
Narassima, M.S., Jammy, G.R., Pant, R., Choudhury, L., Aadharsh, R., Anbuudayasankar, S.P., & John, D. (2021). An Agent Based Model for assessing transmission dynamics and health systems burden for COVID-19. Indonesian Journal of Electrical Engineering and Computer Science. 24(3), 1735-1743.
John, D., Narassima, M. S., Menon, J., Rajesh, J. G., & Banerjee, A. (2021). Estimation of the economic burden of COVID-19 using disability-adjusted life years (DALYs) and productivity losses in Kerala, India: a model-based analysis. BMJ Open, 11(8), e049619.
MS Narassima, SP Anbuudayasankar, KS Balaji, B Ramasubramanian (2021). Modelling and simulation of vaccine distribution: a COVID-19 situation. International Journal of Simulation and Process Modelling 17 (4), 303-318, 2021.
Rangasami, P., Khumar, A. R. S., Narassima, M. S., & Anbuudayasankar, S. P. (2020). Analysing the process of Social Reintegration of Children in India. Journal of Critical Reviews, 7(5), 2081-2096.
Narenthiran, N., Prasanna, P., Poongkundran, T., Anbuudayasankar, S. P., Narassima, M. S., & Aravind, P. (2020). An analysis of various factors influencing postharvest losses of the fruit and vegetable supply chain. International Journal of Postharvest Technology and Innovation, 7(4), 295-318.
Narassima, M. S., Ilangovan, S., Anbuudayasankar, S. P., & Pavithran, P. (2019). Effect of reinforcement and aging time on wear behavior and mechanical properties of Aluminium LM4. International Journal of Engineering and Advanced Technology, 8(5), 2426-2433.
Kaka, H. K., Srujan, P. K. S., Narassima, M. S., & Anbuudayasankar, S. P. (2019). Productivity Improvement of An Assembly Line using MOST and Heuristic. International Journal of Innovative Technology and Exploring Engineering, 8(9), 2278-3075.
Sathish, N., Anbuudayasankar, S.P., Deepan, M., & Narassima, M.S. (2019). Procurement Methodologies to Optimize the Inventory Levels of Spare Parts. International Journal of Recent Technology and Engineering, 8(3), 2277-3878.
Saravanan, A. M., Anbuudayasankar, S. P., David, P. A. W. & Narassima, M.S. (2019). Forecasting Techniques for Sales of Spare Parts. International Journal of Recent Technology and Engineering, 8(3), 27-30.
M Venkatramanan, SP Anbuudayasankar, MS Narassima (2019). Enhancement of Operational Performance of a Foundry. International Journal of Engineering and Advanced Technology 8 (5), 2325-2333, 2019.
Narassima, M. S., Anbuudayasankar, S. P., Vasudevan, S. K., & Abhinavaram, J. (2017). Physicians’ and users’ perceptions towards wearable health devices. Indonesian Journal of electrical engineering and computer science, 5, 234-242.
Title: Mastering Design Thinking and Problem-solving Techniques
Authors:
Note: Accepted by Prentice Hall India Learning for publication under initial review.