Easwar Krishna Iyer

Professor of Practice and Program Director, PGXPM

Area of Expertise: Marketing

Email: [email protected]

LinkedIn Profile Link: https://www.linkedin.com/in/dr-easwar-krishna-iyer/

Easwar Krishna Iyer is a PhD in the area of Cloud Computing [Centurion University of Technology and Management] and a triple Post Graduate from Indian Institute of Technology Kharagpur [M-Tech], Great Lakes Institute of Management Chennai [MBA] and University of Houston [Global Energy MBA]. Currently, he is Associate Professor in the stream of Marketing. As an institution builder, Dr. Easwar gives equal importance to the four pillars of academic excellence – Teaching, Research, Academic Administration and Consultancy. A professor with high student ratings, the teaching part pans over courses like Marketing Management (1&2), Strategic Marketing, Marketing and CRM (MCRM), Digital Marketing and Markstrat (the INSEAD simulation game). The current Research focus is on areas like Technology Adoption, Green Computing, Cloud Computing and Internet of Things. He also has an extensive research background in the core Technology area with several international publications in journals as varied as Electronics Letters, Microwave & Optical Technology Letters and Applied Superconductivity. Dr. Easwar has been the Director of Admissions for over a decade now with his experience spread across two Business Schools (Amrita School of Business 2006 -2010; Great Lakes Institute of Management 2010 - current). As Director Admissions, Dr. Easwar is well versed with functions like Budgeting, Media Mix Management, Creative Development, Online and Print Media reach out, Evaluation Criteria Creation, Setting up entire admissions function in cloud space and finally Target / Revenue Management. In the last decade, he has admitted over 3000 students into different programs in Management.

Dr. Easwar is an empanelled Subject Matter Expert in Marketing and Allied Streams with M/s Tata Consultancy Services since 2017. The current contract runs for three years. He is also an empanelled training vendor for M/s Coca Cola India offering sessions on Consumer Marketing for their Leadership Development Program – LEAP. In addition, Dr. Easwar has conducted corporate MDP sessions in Marketing and Pricing for various companies like TVS, HCL, Ashok Leyland, RAMCO, Eppendorf, Amara raja and the likes. Widely travelled (over 20 countries), Dr. Easwar is a regular GMAC annual conference attendee in USA for the last seven years.

List of Representative Publications

• "Sectorial Adoption Analysis of Cloud Computing by Examining the Dissatisfier Landscape", Easwar et al, Electronic Journal of Information System Evaluations [www.ejise.com], Volume 16 Issue 3, 2013, pp. 211-219
• "Cash Flow Modeling and Risk Mapping in Public Cloud Computing- An Evolutionary Approach", Easwar et al, International Journal of Consumer and Business Analytics, Vol. 01, No. 1, Feb 2013, Page 83-94
• "Cloud Computing and its Leveling Impact between Developed and Emerging Economies", Easwar et al, International Journal of Computer Communications and Networks (IJCCN), Vol. 03, Issue 03, August 2013
• "What drives Big Data Analytics to Cloud", Easwar et al, International Journal of Consumer and Business Analytics, Vol. 02, No. 1, December 2013
• "A 360 degree Carbon Audit of the ICT Industry", Easwar et al, International Journal of Intercultural Information Management [IJIIM], Vol. 4, Nos. 2/3, 2014, pp. 158-182
• "Cloud Computing and Modelling of Cash Flows for Full vs. Fractional Adoption of Cloud", Easwar et al, Proceedings of International Conference on Business Management & Information Systems, Singapore, 2012, Page 112-117
• "Analysis of Cloud Adoption Trends in Emerging Economies using Tetra-Threat Framework", Easwar et al, 2nd International Conference on IT and Business Application, Palembang, Indonesia, February 2013, Page 11-22
• "Analysis of Dissatisfiers that Inhibit Cloud Computing Adoption across Multiple Customer Segments", Easwar et al, 4th International Conference on Information Management and Evaluation, Vietnam, 2013, Page 145-151
• "Analysis of Datacenter Ecosystems for Green IT implementation using Cloud Computing", Easwar et al, Proc. of International Conference on Business Management & Information Systems, Dubai, 2013 Page 102-109
• "Positioning Cloud Computing as a strategic tool to bridge Product Service Continuum", Easwar et al, Proc. of International Conference on Business Management & Information Systems, Dubai, 2013 Page 127-134
• "Analysis of the Convergence of Buyer and Seller Interests in e-Commerce Space", Easwar et al, Proc. of International Conference on Business Management & Information Systems, Dubai, 2013 Page 145-152
• "Segmentation of Risk Factors associated with Cloud Computing Adoption", Easwar Krishna Iyer, International Conference on Cloud Security Management [ICCSM?2014], University of Reading, London, UK, October 2014
• "Extending Technology Adoption Model by addition of Cognitive Inhibitors", Easwar et al, Proceedings of the International Conference on Business Management & Information Systems, Singapore, Nov 2015, pp. 89-95
• "Decision variables influencing Cloud adoption by SME Sector: A Conjoint Analysis Mapping" Easwar et al, National Conference on Business Analytics & Business Intelligence, Hyderabad, January 2013
• "Mindshare influencing Market share – A Study of the Premium Mid-size Car Segment in India", Easwar et al, National Conference on Business Analytics & Business Intelligence, Hyderabad, January 2013
• "Uniqueness of SOCIAL in the Overall SMAC Stack", Easwar Krishna Iyer, International Conference on Social Media Marketing in Emerging Markets [ICSMM 2014], Bangalore, July 2014
• "Microstrip Resonator using sputtered YBaCuO film on MgO", K. Easwar et all, Superconductor Science & Technology, Vol. 01, No. 4, p 577-578, An Institute of Physics, Bristol, UK Publication, 1991
• "High-Q-Factor Low Dielectric Loss Inverted Microstrip YBaCuO Resonator for accurate Rs Characterization", K. Easwar et all, Microwave and Optical Technology Letters, Vol. 06, No. 05, p 281-283 [A first author paper], A John Wiley & Sons, Texas Publication, 1993
• "Power and Temperature Dependence of Q Factor of a Double-sided thin film YBaCuO Microstrip Resonator", K. Easwar et all, Applied Superconductivity, Vol. 1, No. 2, p 1-6, A Pergamon Press, UK Publication, 1993
• "Unique Multi-parameter Dependence Considerations for Passive HTSC Microstrip Devices", K. Easwar et all, IETE Technical Review, Vol. 10, No. 04, p 355-357,An IETE, New Delhi Publication, 1993
• "High-Q, Ag-doped 123 resonator on unbuffered sapphire substrate", K. Easwar et all, Electronics Letters, Vol.31, No.5, p 374-375, An IEE, London Publication, 1995
• "Thermal Loading Analysis Of HTSC Microstrip Resonator", K. Easwar et all, Proceedings of the Solid State Physics Symposium, BHU, Varanasi, December 1991
• "Weak link dependent microwave power limiting action in YBaCuO films on MgO", K. Easwar et al, 4th International Symposium on Recent Advances in Microwave Technology [ISRAMT 1993], New Delhi, India, pages 61-64
• "Effect of Ag-doping on microwave transmission in YBaCuO thin films" K. Easwar et al, 4th International Symposium on Recent Advances in Microwave Technology [ISRAMT 1993], New Delhi, India, pages 53-56
• "Cloud Computing @ Asia The Next 1% GDP Industry" [1st Edition], by Easwar Krishna Iyer, published by Excel Books, New Delhi [ISBN No: 978-93-5062-335-0]
• "Do Millennials Balk at Admission Tests?", by Easwar Krishna Iyer, Indian Management [A Journal of All India Management Association], Volume 53, Issue 05, May 2014, pages 42-48
• "Data: the New Driver for Competitive Advantage", by Easwar Krishna Iyer, People Matters [An L&D Monthly], August 2014, Issue V
• "Admissions Diversity - Bringing a Diverse Participant Profile into the MBA Classroom", by Easwar Krishna Iyer, Enhancing B-School Competitiveness [A Pearson Publication], pp. 55-58
• "Difference between one year MBA programme and Executive MBA programme" by Easwar Krishna Iyer, [http://indiatoday.intoday.in/education/story/mba/1/1052695.html], India Today Education, September 21 2017
• "CAT 2017: Last Minute preparation tips by an expert" by Easwar Krishna Iyer, [https://www.ndtv.com/education/cat-2017-in-2-days-last-minute-preparation-tips-1779431], NDTV.com, November 26 2017
• "Editorial", by Easwar Krishna Iyer and Jayanthi Ranjan, Special Issue of International Journal of Intercultural Information Management [IJIIM] on SMAC: Social, Mobility, Analytics and Cloud Computing, Vol. 4, Nos. 2/3, 2014, pp. 87-88
• "BlazeClan Technologies: Cloud Computing Adoption in India", by Easwar Krishna Iyer and Jayanthi Ranjan, A Richard Ivey Case Study (Publication Date – 30th January 2015), Product Number - 9B14E025

Awards and Recognitions

• Gold Medalist in PGPM from Great Lakes Institute of Management [2006]
• Speaker in prestigious forums like CII and FICCI
• International Advisory Committee Member for GMAC 2017 Conference in San Francisco
• Invited Keynote Speaker on Smart Cities and Sustainability in Bina Darma University, Indonesia [2017]
• Empaneled Trainer on Consumer Marketing with M/s Coca Cola India
• Empaneled Subject Matter Expert in Marketing and Allied Streams with M/s Tata Consultancy Services