Faculty

Dr. Ambika Prasad Nanda

Associate Professor

Email: ambika.m@greatlakes.edu.in

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Prof. Ambika Prasad Nanda is an Associate Professor of Marketing at Great Lakes Institute of Management, Chennai. He earned his doctorate from S P Jain Institute of Management and Research and was awarded with three competitive research grant during his doctoral studies. 

His research examines consumer behaviour across two contrasting ends of the consumption spectrum: compulsive consumption and anti-consumption. His scholarly work has been published in leading journals, including The Journal of Macromarketing, Psychology and Marketing, International Journal of Consumer Studies, and Young Consumers.

With over 5 years of academic experience, Prof. Nanda brings a rich practitioner perspective to the classroom. Prior to entering academia, he spent more than 12 years in the industry, holding diverse roles across both manufacturing and service sectors. His blend of industry expertise and research-driven insights enables him to connect marketing theory with contemporary business practice.

Journal Articles

  • Nanda, Ambika Prasad, Banerji, Diptiman, and Singh, Nihal, (2023). Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know. Journal of Macromarketing, 0(0). https://doi.org/10.1177/02761467231180091 [ABDC – A, ABS -2]
  • Nanda, Ambika Prasad, and Banerjee, Ranjan (2020), “Binge watching: An exploration of the role of technology,” Psychology & Marketing, 37(9), 1212-1230. [ABDC – A, ABS -3]
  • Nanda, Ambika Prasad, and Banerjee, Ranjan, “Consumer’s Subjective Financial Well-being: a Systematic Review and Research Agenda,” International Journal of Consumer Studies, (Published electronically on 16 Mar 2021), https://doi.org/10.1111/ijcs.12668. 
  • Malik, Anjali, Nanda, Ambika Prasad and Kumra, Rajeev, “Children in the digital world: Exploring the role of parental–child attachment features in excessive online gaming,” Young Consumers, 21(3), 335-350.[ABDC-B,ABS-1]

Other Published Works

  • Co-editor of book of abstracts of ISDSI conference, "Building sustainable businesses in the phygital world" held at JAGSoM 27-29 Dec 2022 [Edited by Prof. Vithala Rao, Prof. Supriyo Ghosh, Prof. Ambika Nanda, Prof. Pooja Gupta]
  • Children as consumers of online gaming: The role of parental attachment, Proc of the AMA Marketing and Public Policy Conference (MPPC), May 2020 [co-author]
  • Binge-watching needs: An exploration of the role of technology, Proc. of the ANZMAC Conference 2019, Wellington, NZ [sole author]

Service to the Profession

  • Conference co-chair ISDSI conference, "Building sustainable business in the phygital world" held at JAGSoM 27-29 Dec, 2022 [co-chair responsibility shared with Prof. Vithala Rao, Prof. Suraj Commuri, Prof. Supriyo Ghosh]
  • Conference track (co) chair - International Conference on Sustainable Development: Challenges, Opportunities and the Future, Organised in Rajagiri Business School in association with Western Michigan University, USA (9th and 10th April, 2021)

Media Coverage

  • Quoted in The Week article titled, "Coldplay mania shows the power of live entertainment and its business scope"
  • Opinion piece coverage in Campaign India for an article titled, "Cracking the Code of Consumer Psychology in India's Streaming Boom."

Google Scholar Link https://scholar.google.co.in/citations?user=6kKdMPAAAAAJ&hl=en&oi=ao

Associations

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