5th International Conference | 9th - 10th December 2026
Winter Conference on Sustainable Business
Great Lakes, Gurgaon, will host its 5th International Research Conference on Sustainable Business (WCSB) 2026 on December 9th and 10th, 2026, under the aegis of Centre of Excellence for Sustainable Development.
The central theme is: "Beyond Automation: AI, Human-Centricity, and Sustainability."
WCSB 2026 provides a global platform for academicians, policymakers, industry leaders, sustainability experts, and doctoral researchers to exchange research and insights on the intersection of AI, sustainability, and human-centric business. The conference aims to foster interdisciplinary dialogue, advance responsible innovation, and explore strategies for integrating sustainable practices into business and management. Participants will also have the opportunity to engage with editors of leading journals.
Building on the strong foundation of its previous four editions, WCSB 2026, the 5th edition continues to advance rigorous research at the intersection of business, sustainability, and artificial intelligence. Since its inception, WCSB has served as a scholarly forum for academicians, policymakers, practitioners, and doctoral researchers to engage with this defining challenge of our time.
In its fifth edition, WCSB 2026 invites research examining AI, sustainability, and human-centric business through diverse theoretical and methodological lenses, welcoming contributions that connect micro and macro perspectives and develop innovative frameworks for sustainable development, responsible innovation, and long-term value creation.
The conference brings together academicians, policymakers, industry leaders, and sustainability experts to share insights on embedding sustainable practices into business models, operations, and decision-making — while enabling participants to engage with editors of leading journals in the field.
Dr. Surya Prakash
Co-Convener, Great Lakes, Gurgaon
Dr. Kirti Sharma
Co-Convener, Great Lakes, Gurgaon
Dates to be used as per the shared tentative Brochure.
| Event | Date |
|---|---|
| Abstract Submission opens | 18th July 2026 |
| Abstract submission closes | 30th October, 2026 |
| Final communication of selected abstracts | Within 15 days after abstract submission |
| Full paper submission (for selected abstracts only) | 30th November, 2026 |
| Early bird registration with 10% fee discount opens | 9th November, 2026 |
| Last date for registration for the Conference | 30th November, 2026 |
| Days of the Conference | 9th-10th December, 2026 |
Guidelines for Extended Abstract Submission
Extended abstracts should offer a concise yet comprehensive overview of the research to be presented. Each submission must be a minimum of 1,200–1,500 words (excluding references) and clearly structured under the following sections:
- Title
- Introduction
- Methodology
- Results
- Findings and Implications
- Conclusion
- References
Formatting Requirements: All extended abstracts must be typed in Times New Roman, 12-point font, double-spaced, and submitted in PDF format only to preserve formatting. The manuscript should follow APA style for both in-text citations and the reference list. Please note that the language of submission is English.
Anonymity and Review Policy: Submissions must not contain the authors' names, affiliations, or any identifying details, as a double-blind review process will be conducted. Authors are requested to ensure that their PDF files are fully anonymized before submission.
Plagiarism and AI-Detection Policy: Authors are expected to use AI tools responsibly and transparently. All submissions must have a similarity/plagiarism score of 10% or below. The conference reserves the right to verify originality by either requiring authors to submit AI-detection and plagiarism reports or by performing these checks independently.
Download the brochure and call for paper.
Registration Fee
| Category | Paper Presenter (Indian) | Paper Presenter (International) | Attendee Only |
|---|---|---|---|
| PhD Scholars | INR 2000 | USD 50 | INR 1000 |
| Others (Academicians / Industry Professionals) | INR 3500 | USD 100 | INR 1000 |
Notes:
- Registration Fee Includes: 18% GST, Conference kit, Accommodation (in-campus shared) and Meals on conference days.
- Early Bird Discount: Register before 30th Oct 2026 to enjoy a 10% discount on the registration fee.
- Travel Reimbursement Grants: Available for one presenter per paper who is a full-time PhD or postgraduate scholar. Reimbursement covers 2-way 3rd AC railway fare by the most direct route to the conference venue. The original train/bus tickets must be submitted to claim the travel grant.
- Accommodation: In-campus shared accommodation is offered free of charge to paper presenters on a first-come, first-served basis.
National, International, Attendees to be added
| Category | Registration Fee |
| Research Scholars | Rs. 2000 (inclusive of GST) |
| Academician/Industry Practitioner | Rs. 3500 (inclusive of GST) |
| Research Scholar (International) | USD 50 |
| Academicians / Industry (International) | USD 100 |
| Attendee Only | Rs. 1000 (inclusive of GST) |
The last date for submission is 30th October, 2026.
Keynote Speaker
Professor Russell W. Belk
Professor of Marketing; Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University.
A globally recognized authority on consumer behavior, culture, materialism, and the meaning of possessions in everyday life.
Expert Speaker profiles
Professor Robert Mai
Fireside Chat Speaker, Professor of Marketing, Grenoble Ecole de Management.
An expert in consumer and buyer behavior with a strong focus on sustainability, healthcare, food decision-making, and international management.
Sudhakar V. Balachandran
Associate Professor of Accounting, University of Illinois Chicago
A thought leader in accounting, finance, and management with deep expertise in shareholder value, cost management, and performance measurement
Building on the strong foundation of its previous four editions, WCSB 2026, the 5th edition continues to advance rigorous research at the intersection of business, sustainability, and artificial intelligence. Since its inception, WCSB has served as a scholarly forum for academicians, policymakers, practitioners, and doctoral researchers to engage with this defining challenge of our time.
In its fifth edition, WCSB 2026 invites research examining AI, sustainability, and human-centric business through diverse theoretical and methodological lenses, welcoming contributions that connect micro and macro perspectives and develop innovative frameworks for sustainable development, responsible innovation, and long-term value creation.
The conference brings together academicians, policymakers, industry leaders, and sustainability experts to share insights on embedding sustainable practices into business models, operations, and decision-making — while enabling participants to engage with editors of leading journals in the field.
Conference Tracks
The conference features six domain tracks: Marketing, Economics, Operations and Supply Chain Management, HR and Organisational Behaviour, Finance, and Strategy and Entrepreneurship. It is committed to fostering scholarship that moves the conversation forward: research that explains emerging phenomena, challenges prevailing assumptions, and carries meaningful implications for managerial practice, organisational strategy, and public policy.
- AI and green consumer behaviour
- Generative AI in marketing, data ethics, and responsible marketing.
- Sustainable branding, digital and social media marketing
- AI-enabled sustainability metrics
- AI, green growth, and the low-carbon transition
- Digital inequality and inclusive sustainable development
- AI's role in reimagining sustainable economic progress
- AI-driven process optimisation
- Circular economy and resource optimisation
- Supply chain resilience
- Managing operations in the era of AI
- Sustainable manufacturing under Industry 5.0
- Human-AI collaboration
- Environmental footprint of AI-enabled work
- Ethical AI in HR
- Green HRM
- Workforce transformation and reskilling
- Green FinTech and sustainable capital flows
- AI in credit markets and financial inclusion
- Sustainable banking and AI-driven reporting
- ESG integration
- Behavioural finance
- Algorithmic trading governance
- Sustainable entrepreneurship and AI-enabled green ventures
- AI-driven business model innovation
- Digital transformation and ESG outcomes
- Responsible innovation for sustainable competitive advantage
Selected papers would get a chance to be published in ABDC/SCOPUS/others journals listed below:
Organizing Team
Dr. Sanghamitra Bhattacharyya
Great Lakes, Gurgaon
Dr. Bappaditya Mukhopadhyay
Managing Editor, Journal of Infrastructure Development, Great Lakes, Gurgaon
Dr. V. P. Singh
Great Lakes, Gurgaon
Dr. Poornima Gupta
Great Lakes, Gurgaon
Dr. Smita Mazumdar
Great Lakes, Gurgaon
Dr. Amit Kumar
Great Lakes, Gurgaon
Dr. Harish Kumar
Great Lakes, Gurgaon
Dr. Jaya Priyadarshini
Great Lakes, Gurgaon
Dr. Vishal Dagar
Great Lakes, Gurgaon
.png "DDr. Hitesh Sharma")
Dr. Hitesh Sharma
Great Lakes, Gurgaon
Mr. Samiran Baral
Great Lakes, Gurgaon
Dr. Surya Prakash
Co-Convener, Great Lakes, Gurgaon
Dr. Kirti Sharma
Co-Convener, Great Lakes, Gurgaon
Dates to be used as per the shared tentative Brochure.
| Event | Date |
|---|---|
| Abstract Submission opens | 18th July 2026 |
| Abstract submission closes | 30th October, 2026 |
| Final communication of selected abstracts | Within 15 days after abstract submission |
| Full paper submission (for selected abstracts only) | 30th November, 2026 |
| Early bird registration with 10% fee discount opens | 9th November, 2026 |
| Last date for registration for the Conference | 30th November, 2026 |
| Days of the Conference | 9th-10th December, 2026 |
Guidelines for Extended Abstract Submission
Extended abstracts should offer a concise yet comprehensive overview of the research to be presented. Each submission must be a minimum of 1,200–1,500 words (excluding references) and clearly structured under the following sections:
- Title
- Introduction
- Methodology
- Results
- Findings and Implications
- Conclusion
- References
Formatting Requirements: All extended abstracts must be typed in Times New Roman, 12-point font, double-spaced, and submitted in PDF format only to preserve formatting. The manuscript should follow APA style for both in-text citations and the reference list. Please note that the language of submission is English.
Anonymity and Review Policy: Submissions must not contain the authors' names, affiliations, or any identifying details, as a double-blind review process will be conducted. Authors are requested to ensure that their PDF files are fully anonymized before submission.
Plagiarism and AI-Detection Policy: Authors are expected to use AI tools responsibly and transparently. All submissions must have a similarity/plagiarism score of 10% or below. The conference reserves the right to verify originality by either requiring authors to submit AI-detection and plagiarism reports or by performing these checks independently.
Download the brochure and call for paper.
Registration Fee
| Category | Paper Presenter (Indian) | Paper Presenter (International) | Attendee Only |
|---|---|---|---|
| PhD Scholars | INR 2000 | USD 50 | INR 1000 |
| Others (Academicians / Industry Professionals) | INR 3500 | USD 100 | INR 1000 |
Notes:
- Registration Fee Includes: 18% GST, Conference kit, Accommodation (in-campus shared) and Meals on conference days.
- Early Bird Discount: Register before 30th Oct 2026 to enjoy a 10% discount on the registration fee.
- Travel Reimbursement Grants: Available for one presenter per paper who is a full-time PhD or postgraduate scholar. Reimbursement covers 2-way 3rd AC railway fare by the most direct route to the conference venue. The original train/bus tickets must be submitted to claim the travel grant.
- Accommodation: In-campus shared accommodation is offered free of charge to paper presenters on a first-come, first-served basis.
National, International, Attendees to be added
| Category | Registration Fee |
| Research Scholars | Rs. 2000 (inclusive of GST) |
| Academician/Industry Practitioner | Rs. 3500 (inclusive of GST) |
| Research Scholar (International) | USD 50 |
| Academicians / Industry (International) | USD 100 |
| Attendee Only | Rs. 1000 (inclusive of GST) |
Abstract submissions must be between 500–1000 words and must be submitted via email to winterconference.ncr@greatlakes.edu.in
The last date for submission is 30th October 2026.
