This MBA Level Online PGDM Program from Great Lakes is AICTE-approved and specializes in Data
Science & AI, Data Science, Operations, Marketing, and Finance.
Industry-Focused Curriculum | Industry Relevant Skills | Career Support | Campus Immersion Option |
Highly Affordable Online PGDM Program
Get the MBA expertise with AICTE-approved ONLINE PGDM*
The AICTE-approved 2-year Great Lakes Online PGDM program is designed to address today's dynamic business
landscape. It offers agility and expertise in navigating ever-changing technologies and best practices to
gain strong management skills. Recognized as one of the leading online MBA courses in India, it equips you
with future-ready concepts through a flexible and industry-aligned curriculum. The program's convenient
format allows you to seamlessly integrate your studies with your current career.
The course curriculum equivalent* to an online MBA combines the unparalleled academic rigor of Great
Lakes with a supportive learning environment. Live virtual classes and recorded lectures offer a blend of
challenging experiences and practical knowledge. You will gain valuable guidance from industry experts and
develop the skills to make impactful decisions in real-world scenarios. Unlike most online MBA programs in
India, this PGDM offers dedicated career support through Great Learning, which empowers you to explore
potential professional opportunities. This program will transform you into the modern management
professional sought after by leading organizations.
Applicant must hold a bachelor's degree or equivalent in any discipline
from a recognized university/institution and have scored a min of 50% marks (45% for SC/ST/OBC candidates).
Course Highlights
This online PGDM program is designed for working professionals and aspiring management leaders. It
comprehensively explains core concepts and focuses on specialized topics.
19 core courses.
A well-crafted sequence of 5 courses in your area of specialization.
2 integrative and practical capstone projects, 1 each year.
You will learn through a thoughtfully designed combination of:
Lecture Videos and Learning Material: The course uses short, rewatchable video
lectures for flexible learning.
Live Virtual Classes: Weekly live sessions complement pre-recorded lectures for an
interactive learning experience.
Discussion Forum: Peer discussion led to deepening your understanding of business
concepts.
Case-Based Learning: Real-world case studies and simulations from Havard Business
School and other global institutes hone your critical thinking and decision-making skills.
Assessment Structure: Regular quizzes and final assessments gauge
progress and solidify learning.
Curriculum
Year 1
Gain a deep understanding of core marketing concepts from
customer needs to campaign execution and performance measurement. Strengthen your ability to
make informed decisions through financial accounting and data analysis. Hone communication
skills to deliver impactful presentations and persuasively advocate for your marketing ideas.
This comprehensive foundation, coupled with insights into human behavior, organizational
dynamics, and production processes, prepares you to navigate the complexities of marketing.
Learn core marketing concepts, including market research, marketing strategy, and the
marketing mix. Identify customer needs, develop marketing campaigns, and measure marketing
effectiveness.
Gain a solid foundation in financial accounting principles. Read and interpret financial
statements essential for the financial health of a company and make sound marketing
decisions.
Develop your skills in public speaking, presentation delivery, and persuasive
communication.
Gain statistical skills to collect, analyze, and interpret data. Apply essential for making
informed marketing decisions tools to use data effectively.
Understand the fundamental principles of microeconomics, including supply and demand,
market structures, and pricing theory. Develop effective marketing strategies.
Gain insights into human behavior in organizations, understand group dynamics, and learn to
motivate and lead teams. Gain essential skills to work effectively with colleagues and
clients in the marketing field.
Learn how to cost products and services and use cost data to make informed marketing
decisions.
Learn about recruitment, selection, training, and development, and employee relations and
compensation.
Learn how products and services are produced, how supply chains are managed, and how to
ensure quality and efficiency. The production process can also impact marketing strategies.
Gain insights into financial planning and capital budgeting. Gain financial management
essentials to justify marketing expenditures and demonstrate the ROI of marketing campaigns.
Develop a strategic plan for a company and how to implement that plan. Understand strategic
management to align marketing activities with the overall business strategy.
Learn about data collection, analysis, and visualization. Track the performance of
marketing campaigns and identify areas for business improvement.
Year 2
Hone written communication for impactful marketing materials
and proposals. Explore macroeconomics to understand the bigger business picture. Sharpen
leadership and team dynamics through advanced organizational behavior studies. Master ethical
practices and research methods to build trust and inform marketing decisions. Top it off with
industry-specific electives to further specialize your marketing expertise.
Develop skills in writing business reports, proposals, and other marketing materials for
marketing success.
Understand the principles of macroeconomics. Learn about economic growth, inflation,
unemployment, and fiscal and monetary policy. Understand the broader economic context to
operate businesses.
Strategically explore leadership, motivation, and organizational culture. Cultivate skills
to work effectively with internal and external teams and build strong relationships.
Understand ethical issues in business and corporate governance principles. Develop skills
to build trust with customers and stakeholders.
Learn business optimization techniques to allocate resources efficiently and maximize the
return on investment of marketing campaigns.
Design, conduct research studies, and analyze and interpret research data. Communicate
findings through visually appealing presentations.
Choose between 5 industry-focused electives that suit your needs and enhance your current
job profile.
Specialisations Offered
Machine Learning for Business Applications
Data Visualisation
Marketing Analytics
Web & Social Media Analytics
Artificial Intelligence for Business
Digital Marketing
Marketing & Retail Analytics
Product & Brand Management
Integrated Marketing Communication
Web & Social Media Analytics
Business Excellence for Competitive Advantage
Supply Chain & Logistics Management
Service Operations Management
Project Management
Strategic Sourcing Management
Financial Statement Analysis
Financial Modeling
Financial Management for Designing Marketing Strategy
Financial Analytics
Wealth Management
Data Science & AI Foundations
SQL for Data Analytics
Python for AI & ML
Predictive Modelling for Managers
Discovering Patterns in Data with Unsupervised Learning
Art of Visual Storytelling with PowerBI
Decision Making using Advanced Supervised Learning
Deep Learning for Business
Text Analytics for Business
Generative AI: Modern Development and Ethical Issues
Campus Immersion (Optional)
Welcome Note by Program Director and Campus Tour
Program Orientation and Ice Breaker Session
Negotiations and Bargaining Course Sessions
Excel/Tableau Workshop
Fireside Chat with CXOs/Industry Experts
Peer Networking
Campus Immersion Orientation
Markstrat Simulation
Career Workshop
Industry Expert Session
Peer Networking
Campus Immersion Orientation
Capstone Project Brief, Group Work, and Final Presentations
Career Workshop
Fireside Chat with CXOs/Industry Experts
Farewell Ceremony
Note
Curriculum and course structure are indicative. They are reviewed periodically by the academic committee in
conjunction with advisory panels from industry and academia.
Some specialisations may be offered in selected terms only, and can be confirmed during admission.
Campus immersion is applicable only to the learners who opt for it.
Faculty
Dr. Suresh Ramanathan
Dean and Principal, Distinguished
Professor - Marketing and Strategy
Great Lakes institute of Management, Chennai
Dr. Suresh Srinivasan
Distinguished Professor - Strategy and Accounting
Great Lakes institute of Management, Chennai
Dr. Vidya Mahambare
Chair Professor of Economics and Director, Research
Great Lakes institute of Management, Chennai
Dr. Sanjoy Sircar
Professor and Program Director, Finance
Great Lakes institute of Management, Chennai
Dr. D Sriram
Professor and Program Director, Sales and Marketing
Great Lakes institute of Management, Chennai
Dr. Vishwanathan Iyer
Senior Associate Professor and Director of Accreditation, Finance & Accounting
Great Lakes institute of Management, Chennai
Dr. Raj Krishnan Shankar
Associate Professor and Program
Director, Entrepreneurship and Strategy
Great Lakes institute of Management, Chennai
Dr. Debashis Sanyal
Professor
Area: Financial Accounting and Strategic Cost Management (SCM)
Dr. Umashankar Venkatesh
Professor - Marketing
Great Lakes institute of Management, Gurgaon
Dr. Poornima Gupta
Director - PGDM Professor - Organisational Behavior
Great Lakes institute of Management, Gurgaon
Dr. Jones Mathew
Principal & Head of Institution
Professor - Marketing
Great Lakes institute of Management, Gurgaon
Dr. Shalini Virmani
Director - Center for Online Learning
Great Lakes Institute of Management, Gurgaon
Dr. Ravindra Ojha
Faculty - Operations
Great Lakes institute of Management, Gurgaon
Prof. S K Palhan
Associate Professor, Operations Management
Great Lakes institute of Management, Gurgaon
Dr. Kirti Sharma
Associate Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Dr. Akhter Mohiuddin Rather
Associate Professor, Analytics
Great Lakes institute of Management, Gurgaon
Dr. Surya Prakash
Associate Professor, Operations
Great Lakes institute of Management, Gurgaon
Dr. Vibhav Singh
Associate Professor, Human Resource Management
Great Lakes institute of Management, Gurgaon
Dr. Sanghamitra Bhattacharyya
Organisational Behavior, and Director - Centre of Excellence for Sustainable Development,
Organisational Behavior
Great Lakes institute of Management, Gurgaon
Dr. Vikas Prakash
Director - PGPM & Professor, Economics & Finance
Great Lakes institute of Management, Gurgaon
Dr. Amit Kumar
Associate Professor, Marketing
Great Lakes institute of Management, Gurgaon
Dr. Bappaditya Mukhopadhyay
Professor, Analytics & Finance
Great Lakes institute of Management, Gurgaon
Dr. Simarjeet Singh
Assistant Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Dr. Sanchita Kuchi
Associate Professor in Data Analytics, Data Analytics
Great Lakes institute of Management, Gurgaon
Dr. Harish Kumar
Chairperson - Research, Assistant Professor, Marketing
Great Lakes institute of Management, Gurgaon
Dr. Jayatu Sen Chaudhury
Professor, Financial Analytics
Great Lakes institute of Management, Gurgaon
Dr. Parveen Ahluwalia
Adjunct Professor, Marketing
Great Lakes institute of Management, Gurgaon
Dr. Jyoti Garg
Assistant Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Dr. Smita Mazumdar
Director - PGDM & Professor, Accounting and Finance
Great Lakes institute of Management, Gurgaon
Prof. Jaya Priyadarshni
Assistant Professor, Operations Management
Great Lakes institute of Management, Gurgaon
Prof. Chhavi Taneja
Associate Professor, Marketing
Great Lakes institute of Management, Gurgaon
Prof. Kiran Kumar
Associate Professor, Finance
Great Lakes institute of Management, Gurgaon
Prof. Suneel Sharma
Professor, Data Science & Analytics
Great Lakes institute of Management, Gurgaon
Mr. Venugopal Rao V Bagadhi
Professor of Practice, Strategy and Operations
Great Lakes Institute of Management, Gurgaon
Program Fees
Tuition fee for the Online PGDM is INR 3,70,000.
Tuition fee for an Online PGDM with a Campus Immersion option is INR 6,00,000, much affordable compared to
traditional MBA fees in India.
Financial assistance to understand flexible payment options.
Payment
Program fee payment options – Net Banking, Credit Cards, or Debit Cards.
The vast alumni network of Great Lakes Institute of Management includes professionals from
various backgrounds, industries and domains. Our 10,500+ alumni work in numerous reputed and highly aspirational
companies across 30+ countries. Here's what some of our learners have to say about their experience:
Sanath Hosur Ramesh
Project Manager, Software AG
For an engineering graduate like me, Economics was all greek and Latin. The topic needed a very good
introduction. The faculty was able to convey the concepts in a way that I could understand and relate to
relevant examples. The study materials in the class- it was a Great Experience.
Priya Sharma
Guest Relation Manager, Intercontinental Hotels
Tools of marketing like segmentation, targeting, and positioning are keys to an organisation but the true
meaning of the same has been taught by professor Jones Mathew.
Sandeep Naryan Kulkarni
Project Manager, Cognizant
I choose Great Lakes because of the brand name. I have pursued a similar program in the past but it
didn’t really add any value to my career. The faculty at Great Lakes was extremely knowledgeable and
explained the concepts really well.
Arun Vasu Sriranga
Associate, Cognizant
The flexibility and the quality of the program are the two things that stand model (blended) and schedule
of the program made me choose Great Lakes over others, and I was assured that the quality of education is
on par with other premier institutes.
A Diverse Learning Community
The learner profiles for other online programs offered by Great Lakes Institute of Management
tend to comprise of professionals from a variety of backgrounds and levels of experience. Most of our candidates
are from the IT and technology sector, followed by manufacturing.
Work Experience
Industry Sector Distribution
Educational Background
Our Learners Come from Leading Organizations
FAQs
The online Post Graduate Diploma in Management (PGDM) program is intended for working professionals
aspiring for growth in managerial careers as well as fresh graduates. An Applicant must hold a
bachelor's degree or equivalent in any discipline from a recognized university/institution and have
scored a min of 50% marks (45% for SC/ST/OBC candidates).
The online PGDM from Great Lakes Institute of Management comprises of Core Management foundations along
with a capstone project and in demand Specialisations. The program involves learning spread across Live
virtual classes, online self- study videos, assessments and project work. Candidates would need to
dedicate about 3-5 hours on a weekly basis.
The online PGDM program from Great Lakes Institute of Management is based on the learnings and
achievements of other full time Great Lakes management programs. Great Lakes Institute of Management has
consistently ranked within the top B schools in the India for Management programs.
The online PGDM is designed specifically for professionals keeping in mind their learning needs and
career requirements. Some of the salient features that distinguish the online PGDM in Management program
include:
In Demand Specialisations: online PGDM program enables candidates to skill
themselves in industry relevant and high growth advanced competencies, which are crucial skills needed
to succeed in today’s rapidly evolving digital economy.
World class faculty and Industry Experts: The courses are taught by distinguished
faculty from Great Lakes and industry experts.
Career Assistance: The online PGDM program enables candidates to acquire skills
that can accelerate their career progression. Candidates in the program get to benefit from our
extensive career support services which includes Job Boards, resume and interview workshops,
interacting with industry guests.
Learn from anywhere online: The Live virtual classes delivery model of the program
makes it convenient for learners to attend live online sessions from the anywhere and without having
to quit their job.
The academic modules will be taught by Renowned Great Lakes faculty who also teach on-campus programs
at Great Lakes Institute of Management. In addition to Great Lakes faculty, senior leaders from the
industry would also participate in delivering certain topics/modules.
The online PGDM is designed to be a holistic and rigorous program and follows a continuous evaluation
process. All courses in the program get evaluated through graded discussions, quizzes, case studies,
assignments and projects.
The evaluations follow an application oriented approach rather than being purely theoretical. The
capstone projects form a crucial part of the overall evaluation of a candidate's performance and
understanding of the program.
2. Application Shortlist
Your application is shortlisted based on the information provided by you or any additional information
sought by the admissions team.
3. Screening Round
Go through a screening call with the Admission Director’s office.
4. Offer rollout
Offer will be rolled out to selected candidates. Pay admission fee to secure your seat.
If you are interested in the Program, you can apply through the online application form. If you need
assistance from our team, write to us at pgdmonline@greatlakes.edu.in or call us at 08069484677
and we shall guide you through the process.
The total Program fee for the Online PGDM is Rs. 3,70,000. For the Online PGDM with Campus Immersion,
Tuition Fee is Rs. 6,00,000. Financial assistance is also available for the course, please ask for EMI
options when signing up for the program.
In a future governed by ever changing technologies, online PGDM from Great Lakes equips learners with
relevant skills to best navigate this ever changing landscape. With an industry relevant curriculum and
future oriented specializations the online PGDM caters to the needs of young professionals who are
looking for managerial roles as well as senior professionals who are looking to upskill themselves in
modern business management practises.
Yes, successful candidates will be considered alumni of Great Lakes Institute of Management.
Successful candidates receive a Post Graduate Diploma in Management from Great Lakes Institute of
Management
Yes, this program is AICTE approved. You can read the official document here
Yes the UGC has explicitly mentioned that online degrees/diplomas to be treated at par with
conventional ones. You can read the official statement here