Winter Conference on Sustainable Business 2025

Winter Conference on Sustainable Business

Great Lakes Institute of Management, Gurgaon, India, is hosting its fourth International Research Conference ‘Winter Conference on Sustainable Business (WCSB), under the aegis of The Center of Excellence for Sustainable Development, at the Gurgaon campus on 10th & 11th December 2025.

Keynote Speaker

Professor Russell W. Belk

Professor of Marketing; Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University.

A globally recognized authority on consumer behavior, culture, materialism, and the meaning of possessions in everyday life.

Speakers
Shri. Rajesh Agrawal

Professor Robert Mai

Fireside Chat Speaker, Professor of Marketing, Grenoble Ecole de Management.

An expert in consumer and buyer behavior with a strong focus on sustainability, healthcare, food decision-making, and international management.

Philipp A. Rauschnabel

Sudhakar V. Balachandran

Associate Professor of Accounting, University of Illinois Chicago

A thought leader in accounting, finance, and management with deep expertise in shareholder value, cost management, and performance measurement

The theme for WCSB 2025 is “Sustainability Focused Growth: Redefining Business Success in a Dynamic Environment.” In today’s rapidly evolving world, sustainability encompasses environmental, social, and economic dimensions, requiring businesses to strike a balance between short-term profitability and long-term impact. While the challenges are complex, they also open doors to innovation—new products, services, business models, and cost efficiencies through energy conservation, waste reduction, and resource optimization. Strong sustainability practices further enhance brand reputation, attract conscious consumers, and reduce business risks.

The conference aims to bring together academicians, policymakers, industry leaders, and sustainability experts to share insights and strategies for embedding sustainable practices into core business models, operations, and decision-making. It will serve as a platform for addressing challenges, identifying opportunities, and advancing research across all areas of management, while also enabling participants to engage with editors of leading journals in relevant fields.

For more details, please contact us at: winterconference.ncr@greatlakes.edu.in

In Collaboration with
IBU

Knowledge Partner

IndiaDataHub

Conference Tracks

Marketing Practices and Sustainability: Exploring Green Consumer Behavior, Sustainability Branding, Technology, Generative AI, Metaverse, and Digital Innovations for Consumer Engagement

Sustainable Finance and Climate Risk: Exploring Green Investments, ESG Integration, Carbon Pricing, and the Evolving Landscape of Sustainability Disclosure

Sustainable Human Resource Management: Integrating Green Practices, Inclusive Leadership and AI-Enabled Employee Well-being

Sustainable Strategy and Entrepreneurship: Innovation, Technology, Governance, and Policy Perspectives

Sustainable Operations and Supply Chains: Integrating Lean Practices, Circular Economy, and Industry 5.0 for Resource-Efficient and Low-Carbon Systems, Responsible Manufacturing

Innovations for a Sustainable Economy: Exploring Circular Systems, Green Technologies, Financial Inclusion, and Energy Efficiency for Inclusive Development

Organising Committee

Dr. Jones Mathew

Dr. Jones Mathew

Principal, Great Lakes, Gurgaon

Dr. Sanghamitra Bhattacharyya

Dr. Sanghamitra Bhattacharyya

Director, Centre of Excellence for Sustainable Development
Great Lakes, Gurgaon

Dr. Amit Kumar

Dr. Amit Kumar

Great Lakes, Gurgaon

Dr. Jyoti Garg

Dr. Jyoti Garg

Great Lakes, Gurgaon

Dr. Swapnil Sahoo

Dr. Swapnil Sahoo

Great Lakes, Gurgaon

Dr. Harish Kumar

Dr. Harish Kumar

Great Lakes, Gurgaon

Dr. V. P. Singh

Dr. V. P. Singh

Great Lakes, Gurgaon

Dr. Poornima Gupta

Dr. Poornima Gupta

Great Lakes, Gurgaon

Dr. Bappaditya Mukhopadhyay

Dr. Bappaditya Mukhopadhyay

Managing Editor, Journal of Infrastructure and Development
Great Lakes, Gurgaon

Dr. Surya Prakash

Dr. Surya Prakash

Great Lakes, Gurgaon

Dr. Jagriti Arora

Dr. Jagriti Arora

Great Lakes, Gurgaon

Dr. Vishal Dagar

Dr. Vishal Dagar

Great Lakes, Gurgaon

Samiran Baral

Samiran Baral

Great Lakes, Gurgaon

Dr. Amit Kumar

Dr. Amit Kumar

Great Lakes, Gurgaon

Dr. Jyoti Garg

Dr. Jyoti Garg

Great Lakes, Gurgaon

Abstract Submission opens 4th August 2025
Abstract submission closes 30th October, 2025
Final communication of selected abstracts 10th November, 2025
Full paper submission (for selected abstracts only) 30th November, 2025
Early bird registration with 10% fee discount opens 15th November, 2025
Last date for registration for the Conference 25th November, 2024
Days of the Conference 10th-11th December, 2025
Registration Fee
PhD Scholars Rs. 2000 (inclusive of GST)
Academician/Industry Practitioner Rs. 3500 (inclusive of GST)

Abstract submissions must be between 500–1000 words and must be submitted via email to winterconference.ncr@greatlakes.edu.in

The last date for submission is 30th October 2025.

Keynote Speaker

Professor Russell W. Belk

Professor Russell W. Belk

Professor of Marketing; Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University.

A globally recognized authority on consumer behavior, culture, materialism, and the meaning of possessions in everyday life.

Expert Speaker profiles

Professor Robert Mai

Professor Robert Mai

Fireside Chat Speaker, Professor of Marketing, Grenoble Ecole de Management.

An expert in consumer and buyer behavior with a strong focus on sustainability, healthcare, food decision-making, and international management.

Sudhakar V. Balachandran

Sudhakar V. Balachandran

Associate Professor of Accounting, University of Illinois Chicago

A thought leader in accounting, finance, and management with deep expertise in shareholder value, cost management, and performance measurement

The theme for WCSB 2025 is “Sustainability Focused Growth: Redefining Business Success in a Dynamic Environment.” In today’s rapidly evolving world, sustainability encompasses environmental, social, and economic dimensions, requiring businesses to strike a balance between short-term profitability and long-term impact. While the challenges are complex, they also open doors to innovation—new products, services, business models, and cost efficiencies through energy conservation, waste reduction, and resource optimization. Strong sustainability practices further enhance brand reputation, attract conscious consumers, and reduce business risks.

The conference aims to bring together academicians, policymakers, industry leaders, and sustainability experts to share insights and strategies for embedding sustainable practices into core business models, operations, and decision-making. It will serve as a platform for addressing challenges, identifying opportunities, and advancing research across all areas of management, while also enabling participants to engage with editors of leading journals in relevant fields.

In Collaboration with
IBU

Knowledge Partner

IndiaDataHub

Conference Tracks

Marketing Practices and Sustainability: Exploring Green Consumer Behavior, Sustainability Branding, Technology, Generative AI, Metaverse, and Digital Innovations for Consumer Engagement

Sustainable Finance and Climate Risk: Exploring Green Investments, ESG Integration, Carbon Pricing, and the Evolving Landscape of Sustainability Disclosure

Sustainable Human Resource Management: Integrating Green Practices, Inclusive Leadership and AI-Enabled Employee Well-being

Sustainable Strategy and Entrepreneurship: Innovation, Technology, Governance, and Policy Perspectives

Sustainable Operations and Supply Chains: Integrating Lean Practices, Circular Economy, and Industry 5.0 for Resource-Efficient and Low-Carbon Systems, Responsible Manufacturing

Innovations for a Sustainable Economy: Exploring Circular Systems, Green Technologies, Financial Inclusion, and Energy Efficiency for Inclusive Development

Organizing Team

Dr. Jones Mathew

Dr. Jones Mathew

Principal, Great Lakes, Gurgaon

Dr. Sanghamitra Bhattacharyya

Dr. Sanghamitra Bhattacharyya

Director, Centre of Excellence for Sustainable Development
Great Lakes, Gurgaon

Dr. Amit Kumar

Dr. Amit Kumar

Great Lakes, Gurgaon

Dr. Jyoti Garg

Dr. Jyoti Garg

Great Lakes, Gurgaon

Dr. Swapnil Sahoo

Dr. Swapnil Sahoo

Great Lakes, Gurgaon

Dr. Harish Kumar

Dr. Harish Kumar

Great Lakes, Gurgaon

Dr. V. P. Singh

Dr. V. P. Singh

Great Lakes, Gurgaon

Dr. Poornima Gupta

Dr. Poornima Gupta

Great Lakes, Gurgaon

Dr. Bappaditya Mukhopadhyay

Dr. Bappaditya Mukhopadhyay

Managing Editor, Journal of Infrastructure and Development
Great Lakes, Gurgaon

Dr. Surya Prakash

Dr. Surya Prakash

Great Lakes, Gurgaon

Dr. Jagriti Arora

Dr. Jagriti Arora

Great Lakes, Gurgaon

Dr. Vishal Dagar

Dr. Vishal Dagar

Great Lakes, Gurgaon

Samiran Baral

Samiran Baral

Great Lakes, Gurgaon

Dr. Amit Kumar

Dr. Amit Kumar

Great Lakes, Gurgaon

Dr. Jyoti Garg

Dr. Jyoti Garg

Great Lakes, Gurgaon

Abstract Submission opens 4th August 2025
Abstract submission closes 30th October, 2025
Final communication of selected abstracts 10th November, 2025
Full paper submission (for selected abstracts only) 30th November, 2025
Early bird registration with 10% fee discount opens 15th November, 2025
Last date for registration for the Conference 25th November, 2024
Days of the Conference 10th-11th December, 2025
Registration Fee
PhD Scholars Rs. 2000 (inclusive of GST)
Academician/Industry Practitioner Rs. 3500 (inclusive of GST)

Abstract submissions must be between 500–1000 words and must be submitted via email to winterconference.ncr@greatlakes.edu.in

The last date for submission is 30th October 2025.

Attendee/Presenter Registration
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Upload Extended Abstract (.docx, .doc or pdf accepted)
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Would you like to be considered for submission of Full Papers for our Associated Journals?
Participant Category
Indian PhD Student (INR 2000)
Indian Non-Student (INR 5000)
International PhD Student ($50)
International Non-Student ($100)
WCSB through the years

Global Associations

  • EDHEC Business School
  • Rutgers University - Camden
  • IESEG School of Management
  • HHL Leipzig Graduate School of Management
  • Pace University
  • University of Huddersfield
  • Bologna Business School, University of Bologna
  • Ipag
  • Universiti Utara Malaysia
  • EDHEC Business School
  • Rutgers University - Camden
  • IESEG School of Management
  • HHL Leipzig Graduate School of Management
  • Pace University
  • University of Huddersfield
  • Bologna Business School, University of Bologna
  • Ipag
  • Universiti Utara Malaysia
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