Research

Great Lakes faculty have been known for their research interests and frequent publications. Research and publishing have always been encouraged at Great Lakes as this ultimately enhances the overall learning experience for the students. Our faculty hold a MBA and doctoral degrees from leading institutions across the world (e.g. George Washington University, University of Houston) and India (e.g. XLRI, IIM-A). Our faculty are ever cognisant of new trends in the industry and society, and their impacts therein. Their findings and articles are welcomed by prominent publications and are even presented at various international conferences.

Papers & Journal Publications

National Publications

Name of faculty Topic Publisher/Journal/Conference Year of Publication
Ravindra Ojha Circular Material Resource Consumption for Sustainability of Manufacturing Growth: A System Dynamics Analysis the International Journal of Manufacturing Technology and Management Apr-20
Jones Mathew Sab ke Liye Big Bazaar: Empowering Persons with Disabilities Confederation of Indian Industries CII Special Issue Publication Mar-20
Jones Mathew IHG: Hospitable to PwDs in the Hospitality Sector Confederation of Indian Industries CII Special Issue Publication Mar-20
Poornima Gupta Gen Y Attributes- Antecedents to Teaching Pedagogy Vison: The Journal of Business Perspective Oct-17
Preeti Goyal GEN Y Attributes – Antecedents to Teaching Pedagogy Vison: The Journal of Business Perspective Oct-17
Jones Mathew An Exploratory Research into the Antecedents of the Need for Uniqueness Motivation among Adolescents in India Regal Publications, New Delhi ISBN 978-81-8484-595-2 Feb-16

International Publications

Name of faculty Topic Publisher/Journal/Conference Year of Publication
Debashis Sanyal The march towards infinity – the impending era of deep thinking Foresight an Emerald Journal Jan-20
Bappaditya Mukhopadhyay Towards an Efficient Land Transfer Policy The Journal of Developing Areas, vol 53, No 4, Fall 2019 Mar-19
Ahindra Chakrabarti Capital Structure Puzzle –evidence from Indian energy sector International Journal of Energy Sector Management Dec-18
Preeti Goyal The stock market renaissance: the case of the clearing and settlement process Int. J. Business and Emerging Markets Apr-18
Jones Mathew A Typology of Service Organizations as a Function of Customer Participation, Intangibility and User Type Journal of Services Research Septemebr 2016
 

Case Studies

Name of faculty Topic Publisher/Journal/Conference Year of Publication
Umashankar Venkatesh Business Success through Social Responsibility: Microsign Products Champions of Change: Catalyzing Inclusion at Workplace. New Delhi: Confederation of Indian Industries Mar-20
Preeti Goyal Tata Steel: The Growth Imperative The Case Center Apr-19
Umashankar Venkatesh The Attire: Marketing Organic Apparel, Niche or Mainstream The Case Centre Apr-19
Ahindra Chakrabarti Tata Motors at Cross Roads The Case Centre Mar-19
Umashankar Venkatesh Tata Motors at Crossroads The Case Centre Mar-19
Ahindra Chakrabarti Tata Steel Growth Imperative The Case Centre Mar-19
Jones Mathew Tiktauli De Corps: A Branding Dilemma Ivey Publishing Dec-18
Jones Mathew Brand W: Strategizing for Omni-Channel Retail Ivey Publishing Jul-18
Umashankar Venkatesh Bharti Airtel: Growth Imperatives & Financial Performance The Case Centre Jan-18
Umashankar Venkatesh The Organirel Company Dilemma: To Be Niche or Mainstream Manthan-2017, Case competition of ICFAI May-17
Umashankar Venkatesh Start-up Branding – The case of a social enterprise Certatus-2017, Case Conference - Loyola Institute of Business Admn., Chennai Apr-17
Jones Mathew The Renault Kwid: Disrupting India’s Hatchback Market Ivey Publishing Apr-17
Jones Mathew The Vanca: Reworking Digital Marketing Strategy Ivey Publishing Mar-17
 

Conference Proceedings

Name of faculty Topic Conference Year of Publication
Naveen Agarwal An Analytical Study of Cross Subsidy Impact on Electricity Demand from Industries: Case of Electricity Distribution Utilities in India International Journal of Energy Economics and Policy Feb-19
Poornima Gupta Man-Machine compatibility for sustainability- Boon or a Bane? The Hindu.com Feb-19
Preeti Goyal Banking the Unbanked: The Fintech Revolution Asia Pacific Industrial Engineering and Management Society, Hong Kong Dec-18
Preeti Goyal Structural Changes and Market Liquidity: Evidence from Indian Stock Market Asia Pacific Industrial Engineering and Management Society, Hong Kong Dec-18
Preeti Goyal From Exclusion to Inclusion: Evolving of the world’s largest Biometric UID Program International Academy of Management and Business, Lisbon Oct-18
Poornima Gupta Putting fun back into learning SKEMA Busines School, France Oct-18
Jones Mathew Corporate Social Responsibility as an Antecedent of Brand Valuation 8th International Conference on Sustainability and Responsibility, organized by the Centre for Advanced Sustainability Management (CASM), Cologne Business School, (14th-16th Nov. 2018), Cologne, Germany. Oct-18
Poornima Gupta Stress in Women across different Industries British Academy of Management Sep-18
Ahindra Chakrabarti Structural Changes and Market Liquidity:Evidence from Indian Stock Market Asia Pacific Industrial Engineering and Management Society, Hong Kong Aug-18
Ahindra Chakrabarti Do Cash Dividend Announcements Influence Stock returns? Evidence from an Emerging economy, India. European Conference on Economics and Finance,London Jun-18
Preeti Goyal Generational Differences in Learning Attributes: Millennials and Gen X in Higher Education Australian New Zealand Academy of Management Dec-17
Preeti Goyal Gaps in Corporate Governance Theory: An Agenda for Future Research Australian New Zealand Academy of Management Dec-17
Preeti Goyal Financial Inclusion in India: Evidence from its Banking Sector International Academy of Management and Business Oct-17
Preeti Goyal GEN Y Attitudes and Attributes – Antecedents to Teaching Pedagogy British Academy of Management Oct-17
Jones Mathew Marketing Implications of Consumer Attitudes towards Food Additives and Behavioural Intentions for Bakery Products IIM Lucknow Jan-17
Anirban Chaudhuri Saral [Simple] Way To Bridge Digital Divide - Tech-based Innovation For Social Inclusion International Conference on Responsible Marketing, organized by XLRI, Jamshedpur and La Trobe University, Australia Jan-17
 

Book Chapters

Name of faculty Topic Publication Year of Publication
Poornima Gupta Millennials- Understanding and Attracting Them to Higher Education IGI Global Apr-19
Umashankar Venkatesh The Hegemony of Global Brands: Brands, Globalization, and Local Cultures Springer Singapore Oct-18
Umashankar Venkatesh Branding impetus for start-ups: Relevance and rhetoric IGI Global Singapore Apr-18
Bappaditya Mukhopadhyay "Resolving Land Disputes-Road to Sustainable Development" in "Paths for Sustainable Economic Development" ed by Robert Lensink, Stefan Sjorgen and Clas Wihlborg, 2017 ISBN: 978-91-639-5215-9 Nov-17

Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
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