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Live Projects
Our students participate in a number of live projects, and provide innovative solutions to business problems of various renowned corporate houses. For the one year PGPM students, live projects are a mandatory component of their curriculum.
Students can approach companies for live projects in areas of their choice, or choose from among the project opportunities proposed by our corporate partners. If you wish to engage our students for live projects, please write to corporatecentre@greatlakes.edu.in
This year the students engaged in a number of live projects from various industries and domains. Apart from these, some of the students were also involved in research based empirical studies. Below are the details of the projects undertaken during the year 2019-20.
Functional Classification
Industry Classification
Others Include: Human Resources, Healthcare, etc
| Industry | Function | Problem Statement |
| Garments - Non Profit Organisation | Digital Marketing | Devise a digital marketing strategy for NGO products so that it can increase its outreach |
| Healthcare | Digital marketing | Designing digital strategy to Increase the digital traffic on healthcare website. |
| Healthcare | Marketing | Formulate a digital marketing strategy for enhancing the customer online booking and engagement for a hospital chain |
| Hospitality | Digital Marketing | Devise a digital marketing strategy to create a digital footprint of a hotel |
| Research and Consulting | Analytics | Statistical validation of a new framework |
| FMCG | Analytics | Measure in quantifiable terms marketing ROI for FMCG Product |
| FMCG | Digital marketing | Find market opportunity for a new FMCG company |
| Research | Analytics | Link the school level data to Skill India initiative for Odissa |
| Empirical Study | Analytics | Vulnerability Assessment of Sundarbans Area |
| Online Education | Digital Marketing | Expansion of an Ed-Tech company’s AI & Machine Learning Program in Tier 2 cities |
| Healthcare | Marketing | What are the key decision points/influencers for consumer to decide health care provider doctor and how can digital presence of the hospital influence the decision |
| Healthcare | Marketing | Detailed analysis to streamline the processes to improve the Emergency Services; to include best practices from across the globe. |
| Research and Technology | Analytics | Use of a proprietary tool to determine the Prosperity Index of rural areas |
| Hotel Management | Marketing | Creating a road map for the future by marketing the resort to attract new talent |
| Manufacturing | Operations | To implement a new layout design for the existing store that houses all the inventory pertaining to the manufacturing processes involved using the 5S framework in order to achieve high operational efficiency |
| Education | Marketing | Increasing the digital presence of an education firm and creating a detailed marketing plan with SEO optimisation as focus |
| NGO | Marketing | Enhancing the brand awareness of an NGO |
| Healthcare | Marketing research | Digital strategy for the reason of less usage of digital medium for booking appointments |
| Technology | Marketing | Digital marketing assessment, website revamp, Market sizing and competitive analysis |
| Infrastructure | Project finance | Best practices to fund large infrastructure projects that are revenue sustainable and mitigate risks |
| Technology | Market Research | Implementing a market research plan and devising a strategy for expansion of ERP softwares to medical colleges |
| Real-Estate | Digital Marketing | Devise a go-to-market strategy for a tool/software which is used for centralizing Real-Estate operations |
| Healthcare | Marketing | To build a market strategy for the niche service of Proton therapy |
| Healthcare | Marketing | Conduct Market Research to understand acceptance of toilet pans in villages of Haryana |
| Share Markets and Finance | Finance | Investment advisory for suggesting mutual funds based on Risk profile and age |
| Furniture | Marketing | Detailed analysis to determine the Plywood and Medium Density Fiber board market in India |
| Education | Marketing | Providing strategy to increase the visiblity of an eductation firm in Tier 2 and Tier 3 cities thereby increasing its sales |
| FMCG | Marketing | To identify the kind of influence an influencer creates and how potent they are in terms of moving the needle for the customer |
| Share Markets and Finance | Analytics and Finance | Mutual Funds Portfolio Recommendation based on Risk Assessment of customer |
| Healthcare | Analytics | Strategizing Hospital Ambulance network service and suggesting a plan for hub and spoke model |
| Education | Marketing | Digital Marketing strategy for Careers of Future |
| Manufacturing | Marketing | Segmentation for targeting customers + building marketing stratergy |
| Healthcare | Digital marketing | Formulate digital Strategy for a hospital chain with objective to enhance the digital presence globally and increase appointments from digital channels. |
| Education | Digital Marketing | Digital marketing strategy for an Ed-Tech platform |
| Share Markets and Finance | Finance | Analysis of various investment options |
| Skin Care | Marketing | Launch Strategy for a new skincare brand |
| FMCG | Marketing & Analytics | To study the consumption pattern and evolving consumer trends |
| Automobile | Analytics | Radio cab usage by millennials |
| Education | Digital Marketing and Market Research | Digital marketing strategy for Ed-Tech firm |
| Healthcare | Market research | Strategy for extreme age groups in Emergency Room (Pediatrics and geriatrics). |
| Banking | Finance and Analytics | Inactivity in Bank Accounts in India |
| FMCG | Research | Launch Strategy for a new skincare brand |
| Clothing Brand | Dgitial Marketing | Designing online marketing campaign for the brand |
| Healthcare & Femtech | Market Research & Advertising | Increasing market share and sales of packages/revenue through advertising and brand collaboration tie-ups. |
| HR | Analytics | Prediction of unplanned leaves of employees |
| Banking | Analytics | To verify whether Market Supports Financial Inclusion Through Exhaustive Data Analysis |
Associations
