A Monthly Seminar Series designed to benefit PhD Scholars, faculty and researchers by bringing in renowned scholars from around the globe. This initiative aims to serve as a melting pot of innovative ideas, groundbreaking methodologies, and state-of-the-art knowledge in the management domain.
Topic: Creating and Managing Your Academic Brand
The seminar aims to enable participants to learn essential tools and create their Academic Brand as researchers.
Dr. Emmanuel Mogaji is an associate professor at Keele business school (UK) and academic researcher interested in ABCDE of Marketing – Advertising, Branding, Communication, Digital and Ethics with a specific interest in Transportation, Education and Financial (TEF) Services.. His publications have appeared in Industrial Marketing Management, Technological Forecasting & Social Change, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Services Marketing, International Journal of Bank Marketing and Telematics and Informatics. His research on financial services marketing has won the Emerald Literati Award. He is the author of many textbooks, including Brand Management, published by Palgrave, and Introduction to Advertising and Digital Consumer Management, both published by Routledge.
Topic of Seminar:Creating and Managing Your Academic Brand Date: 4th Dec, 2023 Time: 6:00 PM Venue/Mode: Online
What will you learn?
Essential tools as a researcher
How to build your academic network
Word Limit: 1000 Words
Font Style: Times New Roman
Font Size: 12
Document Type: MS Word Docx
Must Include: Research Objective, & Brief Literature Review Summary with Research Gap, Methodology, Expected Results & Key References
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