About

The Father of Modern Day Marketing

A recap on the Father of Modern Day Marketing - Dr. Philip Kotler's address to our students. Dr. Kotler is an American marketing author, consultant, and professor; he is also the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known for popularizing the definition of marketing mix.

Associations

  • EDHEC Business School
  • Chicago Booth
  • Manchester Metropolitan University
  • NUCB Business School
  • IESEG
  • Frankfurt School of Finance and Management
  • BOLOGNA BUSINESS SCHOOL
  • Skema Business School
  • HHL Leipzig Graduate School of Management
  • Pace University
  • Universite Bordeaux
  • Ipag
  • University of HUDDERSFIELD
  • AJMAN UNIVERSITY
  • EDHEC Business School
  • Chicago Booth
  • Manchester Metropolitan University
  • NUCB Business School
  • IESEG
  • Frankfurt School of Finance and Management
  • BOLOGNA BUSINESS SCHOOL
  • Skema Business School
  • HHL Leipzig Graduate School of Management
  • Pace University
  • Universite Bordeaux
  • Ipag
  • University of HUDDERSFIELD
  • AJMAN UNIVERSITY
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