Faculty
Case Studies & Books
Case Studies
| Name of the faculty | Case Study Name | Year of publication | Publisher |
| Priya Chaudhry, Saurabh Dixit,Divya Baser & Rajeshwari K | Acknowledging the Significance of Informal Innovations in an Organization | 2021 | NACRA ( North American Case Research Association) |
| Suresh Srinivasan, Swati Agarwal, Sameera Sepuri | Thyrocare : Disrupting the Indian Diagnostic Industry. | 2020 | Ivey Publishing |
| Easwar Krishna Iyer & Jayanthi Ranjan | BlazeClan Technologies: Cloud Computing Adoption in India | 2015 | Ivey Publishing |
| Swaminathan T.N, & Arun, T. | Jade Magnet - Growing a Creative Crowd-sourcing Enterprise | 2013 | Ivey Publishing |
| Xavier M.J.,Arun, T & Swaminathan T.N. | Call taxi service on the Fast Track - IMT Case journal | 2010 | Journal of Emerging technologies and business management |
| Rajan C.R & Chandrasekharan .N | Sapthagiri Street Food Vending: positioning and entrepreneurial clarity” by Case Center, UK . Reference case no : 317-0118-1 |
| Venkatesh Umashankar | Mother Dairy: Creating a National Footprint. Case (Product Code - 9B14A020); Teaching Note (Product Code - 8B14A020. Richard Ivey Publications, Univ. of Ontario, Canada, 2014 |
| Swaminathan T.N | Aachi – Spicing up a Growth Trajectory’ Emerald Emerging Markets Case Studies 4(2), 1-20. http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-09-2013-0185, (ISSN – 2045-0621 |
| Swaminathan T.N | Eggscellence: SKM Egg Products Export (India) Limited : https://www.iveycases.com/ProductView.aspx?id=95546 |
| Srikant P | Ranbaxy Acquisition by Daiichi Sankyo", Ivey Case Publishing ( with Rama Seth ) Case ID: 56218. |
| Rajeswari. K | Naturo products- sales and distribution Emerald Emerging Markets Case Studies, (2018) , https://doi.org/10.1108/EEMCS-06-2017-0111 |
| Suresh Srinivasan | Disrupting the Indian Diagnostic Industry - ISB-Ivey Global case Competition 2018 |
| Rajan C.R ,Swaminathan TN & Uma Rao | Mission K-54 : Turning around the US$3 billion Indian auto major ,Ashok Leyland Emerald Emerging Markets Case Studies, Vol. 9 Issue: 1, pp.1-26 EM-EEMC190013 1..26 |
Book Publication
| Faculty name | Name of the Book | Publisher | Year |
| Swaminathan T.N. & Karthik Kumar | Digital Marketing from fundamentals to future | Cengage | 2019 |
| Rajeshwari. K | The New Plan A | Notion Press | 2018 |
| Rajeshwari. K | Social media as a marketing tool- Book chapter | IGI Global Publishing house | 2018 |
| Bala V Balachandran, Seshan T .N & Nixon Fernando | Yogyathwa | Pearson Publication | 2017 |
| Bobby Sirinivasan & Sudhakar Balachandran | Lessons for Successful Short-term Trading | Wiley India Private Limited | 2017 |
| Rajeshwari. K | New Product Development-A FMCG Perspective | Notion Press | 2017 |
| Tapan K. Panda | Product & Brand Management | Oxford publications | 2016 |
| Levine, Szabat, Stephen, P.K. Viswanathan | Business Statistics | Pearson Publication | 2016 |
| Nixon Fernando | Victory India (Chapters 7,10,19,26,34 ) | Pentagon Press Delhi | 2016 |
| Mahima Gupta | Group Decision Making in Fuzzy Environment | Springer International publishing. | 2015 |
| Swaminathan T.N. | Dare to Dream | Kavitha Publications | 2015 |
| Swaminathan T.N. | Vetri Veliye Illai | Kavitha Publications | 2015 |
| Vidya Mahambare, Patrick Minford, Sakshi Gupta, Vo Phuong Mai Le, Yongdeng Xu | Should Britain Leave the EU? An economic analysis of a troubled relationship (revised edition 2) | Edward Elgar, Cheltenham, UK | 2015 |
| Vidya Mahambare, Patrick Minford, Sakshi Gupta, Vo Phuong Mai Le, Yongdeng Xu | Should Britain Leave the EU? An economic analysis of a troubled relationship (revised edition 2) | Edward Elgar, Cheltenham, UK | 2015 |
| Badri. T.N ,Render, Stair and Hanna | Quantitative Analysis for Management | Pearson Publication | 2014 |
| Easwar Krishna Iyer | Cloud Computing @ Asia The Next 1% GDP Industry | Excel Books | 2014 |
| Nixon Fernando | A fundamental Shift that a review of NDA must cater for. Quality Military Leadership - A Key to Victory India | Pentagon Press Delhi | 2014 |
| Nixon Fernando | An open Letter to the NDA Cadet "Quality Military Leadership - A Key to Victory India | Pentagon Press Delhi | 2014 |
| Swaminathan T.N. | Global Mind Set Indian Roots - Thought Leadership and Beyond | Emerald | 2014 |
| Veeravalli R. S. | Nanayam Vikatan | Vikatan Publishers | 2014 |
| Badri T.N, Ramanujam, Rohit, Gupta, Jatinder N.D | Enhancing Competitiveness Using Decision Sciences | Macmillan India Ltd | 2012 |
| Nixon Fernando | The Tragedy of Farmers’ Suicides in Vidarbha: A Lesson and a Ray of Hope | Rupa & Co | 2009 |
| Tapan K. Panda | Sales and Distribution Management | Oxford University Press | 2008 |
| Tapan K. Panda | Tourism Marketing | ICFAI Universities Press | 2007 |
| Tapan K. Panda | Knowledge Management-Global Perspective | Excel Books | 2007 |
| Tapan K. Panda | Marketing in the New Global Order- Opportunities | Excel Books | 2006 |
| Tapan K. Panda | Business Analytics | Excel Books | 2005 |
