Case Studies & Books

Case Studies
Name of the faculty Case Study Name
Rajan C.R & Chandrasekharan .N Sapthagiri Street Food Vending: positioning and entrepreneurial clarity” by Case Center, UK . Reference case no : 317-0118-1
Venkatesh Umashankar Mother Dairy: Creating a National Footprint. Case (Product Code - 9B14A020); Teaching Note (Product Code - 8B14A020. Richard Ivey Publications, Univ. of Ontario, Canada, 2014
Swaminathan T.N Aachi – Spicing up a Growth Trajectory’ Emerald Emerging Markets Case Studies 4(2), 1-20. http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-09-2013-0185, (ISSN – 2045-0621
Swaminathan T.N Eggscellence: SKM Egg Products Export (India) Limited : https://www.iveycases.com/ProductView.aspx?id=95546
Srikant P Ranbaxy Acquisition by Daiichi Sankyo", Ivey Case Publishing ( with Rama Seth ) Case ID: 56218.
Rajeswari. K Naturo products- sales and distribution Emerald Emerging Markets Case Studies, (2018) , https://doi.org/10.1108/EEMCS-06-2017-0111
Suresh Srinivasan Disrupting the Indian Diagnostic Industry - ISB-Ivey Global case Competition 2018
Rajan C.R ,Swaminathan TN & Uma Rao Mission K-54 : Turning around the US$3 billion Indian auto major ,Ashok Leyland Emerald Emerging Markets Case Studies, Vol. 9 Issue: 1, pp.1-26 EM-EEMC190013 1..26
Book Publication
Faculty name Name of the Book Publisher Year
Swaminathan T.N. & Karthik Kumar Digital Marketing from fundamentals to future Cengage 2019
Rajeshwari. K The New Plan A Notion Press 2018
Rajeshwari. K Social media as a marketing tool- Book chapter IGI Global Publishing house 2018
Bala V Balachandran, Seshan T .N & Nixon Fernando Yogyathwa Pearson Publication 2017
Bobby Sirinivasan & Sudhakar Balachandran Lessons for Successful Short-term Trading Wiley India Private Limited 2017
Rajeshwari. K New Product Development-A FMCG Perspective Notion Press 2017
Tapan K. Panda Product & Brand Management Oxford publications 2016
Levine, Szabat, Stephen, P.K. Viswanathan Business Statistics Pearson Publication 2016
Nixon Fernando Victory India (Chapters 7,10,19,26,34 ) Pentagon Press Delhi 2016
Mahima Gupta Group Decision Making in Fuzzy Environment Springer International publishing. 2015
Swaminathan T.N. Dare to Dream Kavitha Publications 2015
Swaminathan T.N. Vetri Veliye Illai Kavitha Publications 2015
Vidya Mahambare, Patrick Minford, Sakshi Gupta, Vo Phuong Mai Le, Yongdeng Xu Should Britain Leave the EU? An economic analysis of a troubled relationship (revised edition 2)  Edward Elgar, Cheltenham, UK 2015
Vidya Mahambare, Patrick Minford, Sakshi Gupta, Vo Phuong Mai Le, Yongdeng Xu Should Britain Leave the EU? An economic analysis of a troubled relationship (revised edition 2)  Edward Elgar, Cheltenham, UK 2015
Badri. T.N ,Render, Stair and Hanna Quantitative Analysis for Management Pearson Publication 2014
Easwar Krishna Iyer Cloud Computing @ Asia The Next 1% GDP Industry Excel Books 2014
Nixon Fernando A fundamental Shift that a review of NDA must cater for. Quality Military Leadership - A Key to Victory India Pentagon Press Delhi 2014
Nixon Fernando An open Letter to the NDA Cadet "Quality Military Leadership - A Key to Victory India Pentagon Press Delhi 2014
Swaminathan T.N. Global Mind Set Indian Roots - Thought Leadership and Beyond Emerald 2014
Veeravalli R. S. Nanayam Vikatan Vikatan Publishers 2014
Badri T.N, Ramanujam, Rohit, Gupta, Jatinder N.D Enhancing Competitiveness Using Decision Sciences Macmillan India Ltd 2012
Nixon Fernando The Tragedy of Farmers’ Suicides in Vidarbha: A Lesson and a Ray of Hope Rupa & Co 2009
Tapan K. Panda Sales and Distribution Management Oxford University Press 2008
Tapan K. Panda Tourism Marketing ICFAI Universities Press 2007
Tapan K. Panda Knowledge Management-Global Perspective Excel Books 2007
Tapan K. Panda Marketing in the New Global Order- Opportunities Excel Books 2006
Tapan K. Panda Business Analytics Excel Books 2005

Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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