L’Attitude 13°05’ is Great Lakes' annual inter B-School festival. The festival features a potpourri of events and competitions that encompasses various spheres of management education in the field of marketing, finance, operations, strategy and Human Resources.

From its humble beginnings in 2007, L’Attitude 13°05’ has made a mark in the annual B-School festival arena. It has now become one of the most anticipated events in the B-School calendar’s in the country. It provides a platform for the brightest of the minds across the world's best Business schools to showcase their unique talents and compete against each other in various events spread across different functions; it keeps getting bigger and better with each passing year! The festival centers on a different theme every year on which distinguished guests from various walks of life share their experiences and insights with the students.

The competitions in the events include:

iHuman is an event focussed on developing innovative HR strategies that lead to desired transition in an organization.

Finovate, a popular event by the Finance Committee of Great Lakes tests how a manager comes up with financial solutions to adapt to the constant changes.

Invader, a flagship event of Great Lakes tests the marketing and analytical acumen of participants in the form of case studies and presentations.

Solveda is one of the most sought after event of the L'Attitude that judges the participant's problem solving and creative skills in the form of a simulation approach.

B-Spark, a business quiz for Undergrads would give a platform for students who have the right zeal and passion to be future managers.

Nirnay, an Operations Club event, focuses on use of upcoming technologies to deal with the ever changing business environment from an operations perspective

Arthayuga is a unique competition that gives the participants an opportunity to step into the shoes of the government in this era of ever changing economies and be a leader in the truest sense.

Spandan, a social entrepreneurship based event, allows you to develop innovative strategies for reaching out to the unique and dynamic problems of rural India.

The 2 day event is one-of-its-kind and would include cultural event including range of performances, non-stop action and entertainment. Stalwarts from the industry and eminent faculty would be present to interact with the bright minds and judge the various events. Participants from esteemed B-schools from all over the country participate and present their ideas in this prestigious event making it a grand success every coming year.


  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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