Alum Sijo Kuruvilla George appointed to Centre’s committee on science and tech policy

  • Jul 07, 2020 | The Hindu Business Line

The founding CEO of Startup Village and founder of Re-think Foundation, Sijo Kuruvilla George, has been selected as member of Central Government’s Expert Committee on Science and Technology Policy.

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Great Lakes Institute of Management to augment digital transformation with AI, AR and VR - Dr Suresh Ramanathan

  • Jun 22, 2020 | Express Computer

The Covid-19 crisis has acted as a catalyst for digital transformation initiatives in the higher education sector. In an interview with Express Computer, Dr. Suresh Ramanathan, Dean, Great Lakes Institute of Management, Chennai, shares more about the IT infrastructure at the institution and what are the new digital focus areas

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Role of data science in a post COVID-19 world - Dr Angeline Fernando

  • Jun 17, 2020 | Express Computer

In the tumultuous times we face, data science has been at the forefront of detecting and predicting COVID-19. Organisations like Tableau offer trackers and community-based visualisations that provide intuitive and insightful information about the pandemic. Data scientists at John Hopkins have been leveraging machine learning to predict risk scores for the disease based on clinical data. However, the impact ofthe pandemic indicates that uncertainty would be a significant hallmark of a post-COVID world. Consequently, data science would consider the ambiguous nature of the environment to play a key role in the coming times. A look at how the world has altered hints at the changes to come.

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Here’s how employees’ experience can be enhanced during lockdown - Dr Shameem S

  • Jun 06, 2020 | India Today

Now, what can organizations do to enhance the work-from-home employee experience? Here are a few suggestions by the expert

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Can anything be experiential anymore? - Dr K Rajeshwari

  • May 20, 2020 | Everything Experiential - Business World

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined. Experiential

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Experiential Marketing in the age of the Coronavirus - Dr K Rajeshwari

  • May 16, 2020 | Pitch

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined

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How is Covid-19 affecting outdoor media? - Dr K Rajeshwari

  • May 13, 2020 | Indian Television

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15%. Driven by IPL, elections, and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry itself has been seeing radical positive transformation over the years. From the rather primitive static format, it has now become a dynamic audiovisual one, with all kinds of creativity made possible by technology. Global giants like Google Maps and LinkedIn have used OOH to create an impact, in addition to Netflix, Amazon Prime, and Hotstar.

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How Can Privacy Be Ensured With E-Learning? - Dr Sriram Rajagopalan

  • May 11, 2020 | Express Computers

The current pandemic has paved the way for online education to be continued on a massive scale. However, there have been controversies encircling online modes of learning. Where is the privacy then?

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Great Lakes Chennai announces unique “Term Zero” with Global Thought Leaders for incoming students

  • May 11, 2020 | Media Coverages

Great Lakes Institute of Management, Chennai has announced a high-impact initiative to support the incoming students during the COVID-19 pandemic. The initiative will help the students gain insights and perspectives from some of the world’s leading management gurus and CXOs apart from masterclasses and workshops which would help them build leadership and business skills, says a press release from the B-school.

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Associations

  • IIT Stuart School of Business
  • Babson
  • Bauer
  • Universite De Bordeaux
  • Hkust
  • UMKC
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