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About

NASMEI (North American Society for Marketing Education in India) marketing conference is an annual conference held at Great Lakes Institute of Management organized by the Kotler-Srinivasan Center for Research in Marketing.

Few Pointers about conference

    Doctoral Colloquium: The evening before the conference, we will have a free doctoral colloquium. Doctoral students would be divided into groups of 4-6 and they would be assigned to a mentor. They can get valuable feedback from their mentors.

    Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest International conferences in the marketing area in India. During the past four years we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, and Hong Kong; approximately half from U.S.A. and other countries and half from India.

    Free Trip to Mahabalipuram: The conference will be held at the Great Lakes Institute of Management campus in Manamai, just 9 kms. from the tourist town of Mahabalipuram. This year, like the last time, we will organize a free trip to Mahabalipuram for interested delegates. Manamai is also just 55 kms. from the city of Chennai, 50 kms. from the temple town of Kanchipuram, and 85 kms. from Pondicherry. Interested delegates can visit these places also on their own.

    Convenient Accommodation: We will organize accommodation for delegates on the campus itself, in Mahabalipuram and in Chennai.

    The on-campus accommodation would cost roughly Rs. 1600 per day (one per room) and Rs. 900 a day (two per room). Rates in Mahabalipuram and Chennai would vary from Rs. 1500 a day to Rs. 6000 a day. For those who wish to commute from Chennai, we will provide pick-up and drop-off from a centralized location in Chennai. The trip will take approximately one hour each way. We recommend that you stay on campus since Great Lakes offers very good accommodation at reasonable prices.

    Convenient Timing of Conference: The conference will be held on December 29th and 30th (Saturday and Sunday). Typically this is a holiday period for everyone with excellent weather and the music season in the Chennai area. So delegates can come, present their papers, and either head back, or go on a holiday in Tamil Nadu with numerous things to see nearby.