Cross-cultural connections | Gaurav Chopra, PGPM Class of 2018

  • Oct 08, 2018 | The Hindu

An extremely fast-paced, fun-filled and unforgettable year at Great Lakes had almost come to an end, when 25 of us were packing our bags to head to Bordeaux, France, to pursue our second MBA degree, as part of the Advance Management Programme (AMP) by Great Lakes at IAE, University de Bordeaux.

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Career In Marketing: Going Digital Traditionally | Dr T N Swaminathan

  • Oct 05, 2018 | Business World - BW Education

The fact marketing has a high rate of interest with multiple prospects, it is also laden with risks while making managerial decisions, especially to those who skip the basics and begin with Digital Marketing directly

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Indian duty increases on imports divide a nation grappling with a weak rupee | Dr Vidya Mahambare

  • Sep 30, 2018 | The National

Employees work on the outdoor units of split system air conditioners on an assembly line at the Daikin Air Conditioning India Pvt. factory in Neemrana, Rajasthan, India.

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Selfie, Emoji And Smartphone, Live In The Moment! The New Mantra Of Young Generation | Dr Sridhar Samu

  • Sep 22, 2018 | Business World

What is common among ‘Padmavat’, `Fukrey Returns’, ‘Jagga Jasoos’ and ‘Baahubali 2’? Do you categorize these as hit or flop movies?

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Emerging flavour in Retail business | Tushar Manchanda, PGDM 2019

  • Sep 22, 2018 | The Pioneer

In a world of intense competition, the Indian economy has been accelerating growth better than most economies across the globe. This makes India a lucrative zone for top global firms to invest in the wake of generating economic rents.

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Design Thinking Provides An Extra Edge In Relating To The Customer | Mr. Rahul Ramachandran

  • Sep 11, 2018 | Exchange4Media.com

There has been an abrupt outpouring of concerns over privacy implications of customers across platforms.

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Opinion: The online teens and what it means for marketers | Dr. Sridhar Samu

  • Aug 01, 2018 | Campaign India

Pooja, a 16-year-old teenager, from Pune, can’t live without her smartphone. The very first thing she does in the morning, is to check the messages on WhatsApp, and interestingly, this is the last thing she does before she goes to bed.

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Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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