Pooja, a 16-year-old teenager, from Pune, can’t live without her smartphone. The very first thing she does in the morning, is to check the messages on WhatsApp, and interestingly, this is the last thing she does before she goes to bed. The mobile is her new digital companion which she uses to talk to her friends to discuss and decide what to buy, where to eat, and what’s trending! The online world is the new home for today’s ‘always online’ teenagers. How can marketers reach customers like Pooja in this digital age?

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