There has been an abrupt outpouring of concerns over privacy implications of customers across platforms. With emerging technologies and constant use of social media, the majority of the consumers are becoming pessimistic when it comes to tracking their customer journey. With recent privacy scams and other issues, it is proven that a product's success is not only about innovation, but also about how a brand maintains their systems in place, handles data, stays ahead of their competitors and satisfies the buyer.

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