Retail and Shopper Behaviour expert
V Rajesh is a widely acknowledged Retail and Shopper Behaviour expert who has been an integral part of the transformation of Indian Retail. He has successfully introduced several modern retail formats in India starting with supermarkets in the mid 90’s and various other mass merchandise, lifestyle and specialty stores. His expertise comes from having handled varied functional roles, especially in the marketing and customer service function at a CXO level. Rajesh has been involved with strategy formulation before the roll-out of several retail start-ups like Foodworld, Musicworld, Metro Cash & Carry India, Future Group; Home Solutions and Reliance Retail. Apart from this, he also has international retail exposure with MAKRO - UK and Walmart’s UK subsidiary – ASDA.
He is a prolific writer, having written several hundred articles and case studies for leading publications. As part of his knowledge sharing initiatives, he has also authored these bestselling books - "The INDIAN reTALEs", "Out Of Syllabus", "BREAK FREE" and "The Ultimate Guide to SMART Shopping"
He shares his expertise through consulting assignments and training programs. He is also a guest faculty of Retail Management at various business schools. His twitter handle is - @retailrajesh