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North American Society for Marketing Education in India (NASMEI), organized by the Kotler-Srinivasan Centre for Research in Marketing at Great Lakes Institute of Management, is recognized as one of India’s most prestigious international marketing conferences. The conference brings together hundreds of distinguished scholars and researchers from leading academic institutions across India and around the world.
Esteemed participants include experts from premier Indian institutions such as Indian Institutes of Management (IIMs), Indian School of Business, and SP Jain Institute of Management and Research, along with renowned global academicians from institutions including University of Georgia, Texas A&M University, University of Texas at Dallas, Singapore Management University, Colorado State University, Curtin University, Australia, Santa Clara University, The University of Chicago Booth School of Business, Arizona State University, University of Georgia, University of Kansas, Yale University and several other leading universities worldwide.
Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest international conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from top International Institutes and half from the top Indian B Schools like ISB and IIMs.
Convenient Timing: Held every December, the conference aligns with holiday season, great weather, and Chennai’s music festival—perfect for combining academic and leisure travel.
Doctoral & Early Career Workshop: A dedicated platform for PhD scholars and junior faculty to engage with top global academics through interactive sessions and personalized research feedback.
Research Grant Opportunity: Participants can compete for prestigious grants from Great Lakes, supporting impactful research in marketing, consumer behavior, sustainability, and more.
Free Trip to Mahabalipuram: Enjoy a complimentary visit to Mahabalipuram. With Chennai, Kanchipuram, and Pondicherry nearby, the location offers a rich cultural getaway.
Publication Opportunities: Every year, we give publication opportunities in ABDC A and B category journals and this year too we are confident of giving these opportunities, details will be shared shortly.
We are happy to announce that the 20th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Friday & Saturday, 18th & 19th December 2026. We request you to send your entries for the same. We welcome entries in any area of marketing.
The conference is characterized by 
We Invite Extended Abstracts In All Areas Of Marketing.
The abstract should be submitted as mentioned below:
You can email your submission to nasmei@greatlakes.edu.in.
Deadline for submission: The last date to submit an extended abstract is Monday October 05th 2026
If you wish to know more, please mail us at nasmei@greatlakes.edu.in.
Marketing is as old as business itself. At its core, marketing is about creating value — for customers, organizations, employees, governments, and society as a whole. Today, marketing can no longer be viewed through the narrow lens of a simple exchange where a customer purchases a product or service and the firm earns a profit. Instead, it is essential to adopt a more holistic perspective of marketing as a strategic function that positively influences multiple stakeholders.
The theme for this year’s symposium is “Reimagining Marketing in the AI Age.”
We look forward to bringing together leading academics and emerging researchers for insightful discussions, engaging sessions, and meaningful academic exchange. If you register for the conference, the symposium is free.
Please click to register: 11th GL-NASMEI - DOCTORAL SYMPOSIUM - 2026
We are delighted to announce that as part of the 20th Great Lakes NASMEI Marketing Conference, we would like to invite research proposals. There would be two sets of awards, one for doctoral students and the other for faculty members.
The rules/relevant details pertaining to this research grant are as follows:
All proposals should reach us latest by Monday 05th October 2026; to be e-mailed to nasmei@greatlakes.edu.in
| Type of Registration | Registration Fee |
|---|---|
| Indian Participants | INR 10,000/- |
| Foreign Participants | INR 22,500/- |
| Indian Students | INR 4500/- |
| Foreign Students | INR 12,000/- |
Note: The registration fee includes the event kit, food, and the Mahabalipuram trip.
Please fill in the following details
This year's Doctoral Symposium features an exceptional lineup of distinguished faculty and scholars from around the world.
Professor of Marketing and the GlaxoSmithKline Chaired Professor of Corporate Innovation
INSEAD, Fontainebleau, France
Area of Expertise: Marketing and the Internet, Creativity and Innovation, Ethics and Product Design, Marketing in Emerging Economies
Petsmart, Inc. Distinguished Professor in Marketing Chair
Kelley School of Business, Indiana University, USA
Area of Expertise: Open Innovation, Social Networks, Marketing Strategy, and Technology Management
J.B. Hoskins Professor of Marketing
Rawls College of Business, Texas Tech University, USA
Area of Expertise: B2B Relations and B2B Sales Strategy, New Product Branding and Innovation Strategy
Robert W. Glock Endowed Chair and Professor of Marketing
Graduate School of Management, University of California, Davis
Area of Expertise: Marketing Dynamics, Dynamic Market Response Models, Preparing for Product-Harm Crises
Professor of Marketing and Associate Dean for Research and Strategic Initiatives
Graduate School of Management, University of California, Davis
Area of Expertise: Marketing Dynamics, Dynamic Market Response Models, Preparing for Product-Harm Crises
Associate Professor, Marketing, Associate Dean for Admissions and Financial Aid, Career Advancement Services, Research Director – ISB Institute of Data Science (IIDS)
Indian School of Business, Hyderabad, India
Area of Expertise: Quantitative Marketing & Marketing Analytics, Pricing and Price Negotiations, Consumer beliefs and inter-temporal preferences
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Dr Bala V and Vasantha Balachandran Chair Professor of Marketing
Area Chair: Marketing
Area of Expertise: Consumer Behaviour, Marketing Research
Email: bwaj@greatlakes.edu.in
Assistant Professor - Marketing
Area of Expertise: Consumer Behavior, Marketing Management, Services Marketing, and Social Marketing
Email: artisrivastava.a@greatlakes.edu.in
Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest international conferences in the marketing area in India.
Convenient Timing: Held every December, the conference aligns with holiday season, great weather, and Chennai’s music festival—perfect for combining academic and leisure travel.
Doctoral & Early Career Workshop: A dedicated platform for PhD scholars and junior faculty to engage with top global academics.
Research Grant Opportunity: Participants can compete for prestigious grants from Great Lakes.
Free Trip to Mahabalipuram: Enjoy a complimentary visit to Mahabalipuram.
Publication Opportunities: Publication opportunities in ABDC A and B category journals.
| Type of Registration | Registration Fee |
|---|---|
| Indian Participants | INR 10,000/- |
| Foreign Participants | INR 22,500/- |
| Indian Students | INR 4500/- |
| Foreign Students | INR 12,000/- |
Please use the desktop view to register.
