P. George Alex Johan

Assistant Professor
Great Lakes Institute of Management

Area: Marketing

Began my career as a Trainee in 1995 in a MNC Company. A person with passion towards Sales and Marketing entered the financial Industry and has over 10 years of experience in the Banking and financial sector. Have successfully worked as a Branch Manager in a leading Insurance Company for the past 5 years. My passion for teaching drew to Great Lakes Institute of Management to work in some of the challenging areas such as Marketing Management, Service Marketing and Customer Relationship Management.

Conference proceedings/Publications

“A Study of Growth in Health Care in India” National Conference in SCSVMV University 2017,

“Growth and Prospects for Medical Tourism in India” 9th Nasmi Conference 2015,

“Influence and Impact of Opinion Leaders for the Growth of Medical Tourism in India”International Conference on Management Economics and Social Sciences in Dubai  2015,

“Global Slowdown in Dubai Tourism” Confluence 2014 in ITM Business School

Academic conference

“3rd  Nasmi Doctoral Workshop” in Dec 2018,

“2nd Nasmi Doctoral Workshop” in Dec 2017,

“Multivariate Analysis and Model Construction” in SCSVMV university  March 2017,

“FDP on Structural Equation Modeling & Preparation of Project Proposal for Funding” in Vels University  Feb 2017,

“Data Analysis and Advanced Statistical Techniques using SPSS AMOS” in VIT University  Jan 2017

“FDP on Research Methodology and Data Analysis” in Crescent Business School May 2015

Working papers

A Role Of Employee Loyalty in Medical Tourism