The Centre for Finance and Economics Research (CFER) at Great Lakes Institute of Management is dedicated to promoting research excellence and innovation in the areas of finance, economics, and public policy. By engaging with academia, industry, and regulatory bodies, the Centre provides a platform for impactful research, data-driven insights, and informed policy discourse. CFER also supports student-driven projects, faculty research, and collaborative studies that shape responsible and sustainable financial decision-making.
Upcoming Conference: SAMPLE Conference with guest. | 20th October, 2025 | Register Now
The Centre for Finance and Economics Research (CFER) at Great Lakes Institute of Management is dedicated to promoting research excellence and innovation in the areas of finance, economics, and public policy. By engaging with academia, industry, and regulatory bodies, the Centre provides a platform for impactful research, data-driven insights, and informed policy discourse. CFER also supports student-driven projects, faculty research, and collaborative studies that shape responsible and sustainable financial decision-making.
Doctoral Symposium - December 16th - 18th December, 2025 (Tuesday – Thursday )
Conference - December 19th - 20th December, 2025 (Friday – Saturday )
We are happy to announce that the 19th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Friday & Saturday, 19th & 20th December 2025. We request you to send your entries for the same. We welcome entries in any area of marketing.
The conference is characterized by
WE INVITE EXTENDED ABSTRACTS IN ALL AREAS OF MARKETING
The abstract should be submitted as mentioned below:
You can email your submission to nasmei@greatlakes.edu.in.
Deadline for submission: The last date to submit an extended abstract is Friday October 31st 2025
If you wish to know more, please mail us at nasmei@greatlakes.edu.in.
To know more about NASMEI 2024, click on the button below.
Marketing is as old as business itself. The essence of Marketing is creating value – for customers, for firms, for employees, for Governments and for society at all. Rather than seeing Marketing through a narrow prism of “customer buys from a firm, customer gets a product/service and firm earns a profit”, it has become necessary to take a holistic view of Marketing as a function; about how good Marketing affects multiple stakeholders positively.
Therefore, the theme of this year’s Doctoral Symposium is “Marketing and Creating Value”. In this symposium, an eminent panel of anchor faculty will focus on research on the above topic in a holistic fashion: about how Marketing creates value for various stakeholders. The anchor faculty will be drawn from all aspects of Marketing : Consumer Behaviour, Marketing Strategy, Modeling and Services .The content of this symposium would be unique (which we would put up shortly) and for the most part, the material covered in this programme would not be covered in Indian b-school FPM/PhD curriculum.
Please send a mail to nasmei@greatlakes.edu.in. latest by Friday, October 31st 2025.
L.J. Skaggs Distinguished Professor
Santa Clara Universit
John Curtin Distinguished Professor
Curtin University
Areas of Interest: Consumer Behaviour, Marketing Research
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
The University of Chicago Booth
Associate Professor of Global Marketing
Arizona State University
Arthur Tauck Chair and a Professor of Marketing
LEHIGH University
The Coca-Cola Company Chair of Marketing and Professor
Terry School of Business University of Georiga
Ned Fleming Professor
University of Kansas School of Business