Prof. Mahambare's feature on BBC is to the second wave of COVID-19 affecting India and how the situation is specifically affecting Indian households. The response is backed by research conducted last month by Professors Vidya Mahambare, Trichy Krishnan, Ranjitha A, Udaya N and Suresh Ramanathan. This research was also featured in ET BrandEquity on 11th May and can be accessed here.

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