Why All Management Students Must Learn Digital Marketing | Authored by Dr. Mohit Malhan

In addition to teaching the core principles of Marketing, it has become essential for management students from all disciplines to understand digital marketing. The interlinkages of digital marketing with nearly every firm function, from finance and operations to customer service and HR, has made it a prerequisite for any entry-level MBA job. Moreover, an understanding of digital marketing would help students in their entrepreneurial pursuits by providing them with tools to build low cost, sustainable campaigns.

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