Why All Management Students Must Learn Digital Marketing | Authored by Dr. Mohit Malhan
In addition to teaching the core principles of Marketing, it has become essential for management students from all disciplines to understand digital marketing. The interlinkages of digital marketing with nearly every firm function, from finance and operations to customer service and HR, has made it a prerequisite for any entry-level MBA job. Moreover, an understanding of digital marketing would help students in their entrepreneurial pursuits by providing them with tools to build low cost, sustainable campaigns.
Recently in Media
Philosophy Returned to Centre: Why the AI Age Demands Humanistic Education | Authored by Dr. Sanchita Kuchi & Dr. Simarjeet Singh
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003
