CREST 12

Welcome to Crest – the Flagship Annual Management Event of Great Lakes Institute of Management, Gurgaon. CREST is an incredible platform for young, aspiring managers to develop their skills, showcase their talent and management abilities, and learn to grow as leaders and innovators in the face of challenges.

This year at CREST 12, we celebrate the theme EkaVritti - where diverse visions unite to carve out the road to triumph and achievement.

- This ancient Sanskrit saying signifies "May we stand united, share in our efforts, and reach success hand in hand." It encapsulates the essence of EkaVritti. It embodies unity, where disparate visions come together, forging the path to success.

Every event has been meticulously tailored, keeping in mind the relevance and impact of each discipline so that each participant can make the most of the time spent at CREST and go home with a plethora of knowledge to share and talk about, through the Keynote Address and insightful assessments conducted by top industry leaders.

Keynote Session

Vikas Gandhi

Vikas Gandhi
President & SBUs Leader
Usha International

Gautam Duggal

Gautam Duggal
Director, Global Talent
Management & Learning
Mastercard

Vikas Gandhi, President, and SBU Head, Usha International, alongside Gautam Duggal, Director Global Talent Management & Learning at Mastercard, graced the stage as the distinguished keynote speakers for Crest 12 – Eka Vritti.

“The measure of success is not personal achievement, but the impact you leave behind” - Vikas Gandhi, President &SBU Head, Usha International

Vikas Gandhi delivered an insightful address to the students, highlighting the critical role of resilience in navigating the challenges of leadership. He elucidated his perspective by presenting four fundamental pillars of effective management - strategic thinking, innovative mindset, collaborative spirit, and adaptability, emphasizing these qualities as indispensable attributes for contemporary leaders.

He further touched upon certain aspects that we as modern leaders should uphold, as we step out of this structural framework of management.

He stressed upon the importance of collaborative approach in building synergy and cohesion as leaders. Furthermore, he placed significant emphasis on the value of responding rather than reacting.

Further he referenced Michael Porter in elaborating the core-concept of strategy. Upgrading one's skills play a major role in mapping out business strategy and keeping up with the changing world. He encouraged the students in creating new ideas and to learn to commercialize the same.

He wrapped up the session by instigating the audience in seeking out mentors, focusing on continuous learning and prioritizing one's well being. The address encouraged the audience to chart a map for personal and professional growth.

Following Mr. Gandhi's address, Mr. Gautam Duggal took the stage to deliver his keynote speech.

Mr. Duggal structured his keynote around the importance of having the right set of skills for the right job. As the talent management head, he advised on developing soft skills and further stressed on widening one’s horizon than being a subject matter specialist.

He extended his discourse by highlighting the significance of quick wit and the reliance on one's ability to rise to the occasion. He cited examples of companies navigating the tide of Covid, where traditional tools fell short, highlighting the vitality of adaptability and spontaneous response.

He emphasized the importance of maintaining connections with three distinct groups: mentors for guidance, cheerleaders for support, and constructive critics for valuable feedback.

He concluded the keynote by discussing the challenges of employability in today's generation, offering candid feedback on the noticeable lack of confidence among the youth. He urged the audience to develop the skill of 'reading the room' and emphatically emphasized on the importance of knowing when to remain silent.

Masterclass on Marketing

“Successful companies have failed fast”- Dr. Umashankar Venkatesh

In the annual event of Great Lakes Institute of Management, Gurgaon, CREST 12, Dr. Umashankar captivated the audience with an enlightening session.

Dr. Umashankar is Professor of Marketing and the Director of PGPM program at Great Lakes Institute of Management, Gurgaon. He holds over 33 years of industry and academic experience and is one of the pillars that is holding Great Lakes Gurgaon strong.

In his enthralling session, Dr. Umashankar shared profound insights into crucial marketing concepts, emphasizing the dynamic nature of the field, the importance of marketers to keep up with contemporary trends and the challenges of replicating success by organizations. The interactive session kept the students engaged as he delved into the practical application of Maslow's Hierarchy of Needs as a strategic tool for marketers, creation of value propositions for products and the significance of Customer Perceived Value in today's competitive landscape.

In the culminating segment of his session, Dr. Umashankar discussed Inclusive Design, a forward-thinking approach within the realm of marketing. He stressed on the potential of Inclusive Design as a tool for marketers to cater to the needs of a frequently neglected and underserved demographic.

The event became a highlight leaving a lasting impact on attendees. Dr. Umashankar's expertise and connection to the subject made this particular session a memorable and impactful experience for everyone present at CREST 12.

Innotsav- Event by Prayaas

Innotsav, organized by Prayaas - The E-Cell of Great Lakes Management Gurgaon, was an intriguing event that spurred participants to envision and innovate, two pivotal aspects in an entrepreneur's journey. The competition challenged contenders to fuse a startup venture with an established corporation, showcasing the symbiotic potential between the entities. Participants from diverse backgrounds and institutes showcased exceptional out-of-the-box ideas, presenting seamless scenarios where the two companies appeared merged, with a palpable and realistic relationship. This event vividly underscored the entrepreneurial drive to solve challenges using available resources.

Winning Teams:

  • Winner - Victory vanguards ( Welingkar institute of management, Mumbai )
  • First runner-up - Impostors ( Great lakes institute of management, Gurgaon)
  • Second runner up - Xads (Masters Union)

Rannneeti- Event by Strategist

Rannneeti, an event organized by the Strategy and Consulting Club, centered around the theme "Where Strategy Battles Adaptability." The competition provided participants with a platform to exhibit their skills in quick decision-making and adept adaptation to pressure. Participants engaged in a dynamic showcase, highlighting their strategic acumen while navigating the challenges of adaptability, making Rannneeti a uniquely enriching experience for all involved.

Winning Teams:

  • Winner: Team Crusaders from BIMTECH
  • First Runner Up: Team Rajneeti from Masters Union
  • Second Runner Up: Team Wow from Great Lakes Institute of Management Gurgaon

Tatva Vichara- Event by Inquivista

Tatva Vichara, hosted by the Analytics Club during the annual Great Lakes Gurgaon event, centered on the theme "Principles of Analysis." This competition aimed to stimulate participants' analytical and logical thinking capabilities. It served as a platform for students to showcase their prowess in idea generation and interpretation. Through Tatva Vichara, participants were encouraged to apply analytical principles, fostering an environment that celebrated intellectual curiosity and strategic thinking within the analytics domain.

Winning Teams:

  • Winner: Team Family 4 from Great Lakes Institute of Management, Gurgaon
  • First Runner Up: Team Four of a Kind from Masters Union
  • Second Runner Up: Team Hogs of Anarchy from Great Lakes Institute of Management

EcoShetra- Event by Economia

EcoShetra "World Through Economic Lens", organized by the Economics Club, stands as the flagship event of the youngest club at Great Lakes. It served as a vibrant platform for budding economists, future policymakers, and economic enthusiasts to gather, apply their knowledge, and engage in in-depth discussions concerning pressing global economic issues. This innovative gathering featured an engaging Quiz, Case Study, and an active G7 simulation round.

Winning Teams:

  • Winner - Team - BANKAI from Great Lakes Institute of Management, Gurgaon
  • First Runner Up -Team - Unlucky Chads from SRCC Delhi
  • Second Runner Up- Team - Berserkers from Great Lakes Institute of Management, Gurgaon

Opsneeti - Event by Operations

The Opsneeti event by the Operations Club aimed for Operational Excellence through a Lean Challenge by working on a real time problem. The event celebrated the potency of thoughts and ideas, infusing enthusiasm and passion into the younger generation.It served as a platform for students to tackle real-world business challenges outside traditional textbooks.

Winning Teams:

  • Winner - Team - Trailblazers from IMT Hyderabad
  • First Runner Up -Team - Gladiators from IMI Delhi
  • Second Runner Up- Team - Mavericks from BML Munjal

Vikasmaraka - Event by Marketing

Vikasamarka, unfolded with a timed quiz on marketing fundamentals, attracting 464 participants. Nine teams advanced to Round 2, where they crafted brands from handicrafts, emphasizing positive impact. Teachnook's support added excitement, and Dr. Harish Kumar judged the presentations.

Round 3, chaired by Dr. Harish Kumar and Mr. Avi Shrivastav, involved teams addressing brand controversies. Teams like XYZ and Vision tackled issues like Zomato Kachra ad and Mobikwik Data Leak. Phase 1 allowed an hour for strategy development, and Phase 2 saw teams present in 5 minutes, with 2 minutes for questions. The presentations focused on restoring trust post-controversy, showcasing critical thinking and innovation.

Vikasamarka, provided a platform for insightful marketing discussions. It concluded with an engaging press conference, testing participants' abilities in technology, strategy, and critical thinking. The judges, actively involved, demonstrated a commitment to evaluating practical understanding. The event showcased collaborative efforts, with sponsors like Teachnook, and proved to be a catalyst for growth and innovation in marketing.

Winning Teams:

  • Winner - Team XYZ (Great Lakes Institute of Management, Gurgaon)
  • First Runner Up -Team Victory Vanguards ( Welingkar institute of management, Mumbai )
  • Second Runner Up- Team Wizards (Asian Business School)

Samridhisync - Event by HR

The case presentation event effectively addressed topics like "Bad Behavior, Great Worker," "Performance Management," and "Appraisal System," impressing judges Dr. Sanghamitra Bhattacharyya, Dr. Poornima Gupta, and Muskan Chawla. The judges appreciated the practical application of idealistic concepts while suggesting some clarifications on HR concepts and recommending more specificity in answers to subjective questions. They encouraged a deeper exploration of the implementation factor and expressed enthusiasm for the potential improvement in clearer explanations, specific techniques, and a thorough understanding of practical implementations.

Winning Teams:

  • Winner - Team The Trailblazers (IMT Hyderabad)
  • First Runner Up -Team Eklavya (IMI)
  • Second Runner Up- Team A2KM (IMI Delhi)

Arthasadhana- Event by finance

Crest-12, a 3-round financial competition, began with an online quiz testing business acumen. Successful teams proceeded to round two, crafting innovative solutions to a real-world financial case. The top teams convened at the Great Lakes Institute of Management Gurgaon for an on-ground finale. Day 1 featured activities like "Spin the Wheel" and "Split or Steal" to earn virtual money, which teams strategically invested in stocks on Day 2. The climax involved final presentations, evaluating portfolios, analysis depth, presentation clarity, and team communication. Judges identified the team showcasing exceptional financial acumen and strategic thinking as the winner.

Winning Teams:

  • Winner - Team Fintech (Indian Institute of Management, Kanpur)
  • First Runner Up -Team Manifestors (Jaipuriya Institute of Management)
  • Second Runner Up- Team Big Bulls (IFMR)

Endnote Session

Dr. Sanyal, director , great lakes institute of management gurgaon, alongside Vibhav, graced the stage and awarded the winners of Crest12.

Ms. Komal Trihan and Mr. Sulabh Jain, Bank of Baroda were the guests for the session.

Winning competitions is good, participating is what matters. Take advantage of the opportunities that are given to you and any opportunity to compete is fantastic; it helps build character. - Dr. Debashish Sanyal

Following the awarding ceremony, Ms komal Trihan delivered a speech. She is the Head of Bank of Baroda, gurgaon region and has been in the industry for 15 years. Ms. Komal appreciated the way students come up with brilliant ideas, categories for the events and commendable execution of the fest. She highlighted the importance of how participation hones skills and talents and takes you towards perfection.

Following this, Mr. Sulabh Jain, Bank of Baroda congratulated students for a successful event and pointed how one event had a lot of events integrated in it. He highlighted how these events give students an opportunity to learn and adapt themselves for the corporate world as these are the same things that will be dealt with in the corporate world. He admired the way students had pitched for the event sponsorship to Bank of Baroda. To show their appreciation, the team (mayank, vaibhav and megha) were awarded with 31000/- each by the bank.

In the end Dr. Surya Prakash closed the event- CREST12

Sponsors

Title Sponsor

Bank of Baroda

Personal Banking, NetBanking,
Corporate Banking,
NRI Banking Services Online

Associate Sponsor

JK

Travel Partner

Moksha

Co-Sponsors

Safexpress
Proton Plus
Clean Queen

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Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
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