Great Lakes Institute of Management
Area: Operations and Finance
Mr. Nataraj is an academician with avid teaching and research experience. Skilled professional in management research and business analytics.
Pursuing Doctoral Program in the field of Banking and Customer Relationship Management. He has submitted his research thesis and waiting for defense.
Qualified for “UGC-NET” with 81 percent aggregate has completed MBA from Thiyagarajar School of Management Madurai.
Has more than 15 peer reviewed research publications. His areas of research interest includes, customer relationship management, predictive analytics and behavioral finance
Peer-Reviewed Journal Articles
Nataraj and Rajendran (2018), "Impact of Relationship Quality on Customer Retention – A Study with Reference to Retail Banking in India", International Journal of Business and Information, 13(1), 93-117.
Dinesh Madhavan Nair, Rajendran R, Nataraj B, (2018), "Classification Tree Analysis for Mobile Number Portability - A Study with respect to Mobile Customers in Tamil Nadu" Journal of Marketing Strategy, 6(1), pp 17-24.
Ashok Kumar R, Rajendran R, Nataraj B, (2018), "Factors influencing the choice criteria of Vehicle Finance Loans- a study with special reference to Namakkal District, India " Journal of Advance Management Research 6(11), pp 93-105.
Vethanayaki A, Rajendran R, Nataraj B, (2017), "Impact of loan officer's human capital in predicting MSME Business Loan Decisions: A Study on Namakkal District, India" International Journal of Academic Research and Development 2(6) pp 489-494
Shyam Prasad R, Nataraj B (2017), "IMPACT OF FINANCIAL LITERACY ON FINANCIAL DECISION MAKING- A STUDY WITH REFERENCE TO RETAIL INVESTORS IN CHENNAI" International Journal Of Marketing, Financial Services & Management Research, Vol 6 (2), pp. 71-81.
Nataraj B & Rajendran R "Barriers for implementing Customer Relationship Management Strategies in Indian Banks – A Study" Research Journal of Science IT and Management, 4(6), 8-15
Nataraj B & Madhumitha T (2014). Financial Behavior Vs Personality Types- A Mechanism to improve Customer Relationship Management" International Journal of Research in Commerce, Economics and Management, 4(10), 58-65
Nataraj and Umayal,(2019), "Factors Influencing Choice of Alternative and Complementary Medicine", 10th Conference on Excellence in Research and Education (CERE,2019), IIM- Indore, 03-05 May 2019
Sriram Dorai and Nataraj B (2018), "Does relationship quality enhance customer-firm relationships in e-retail industry?: a multi-category study", Great Lakes Institute of Management Chennai, NASMEI, Dec 2018
Nataraj B and Udaya Prakash N (2018), "Measuring Sustainable Performance Of The Organizations: Conceptualization And Scale Development", SDMIMD, Mysore, International Conference on Economic Growth and Sustainable Development: Emerging Trends November 23-24 2018, pp 1-11.
Shameem & Nataraj (2018). “Factors influencing consumers’ choice on payment method- A study on organized retail shops”, Vellore, VIT- International Conference on Emerging Trends in Social, Business and Management Science Research. pp. 51-52
- Factors Influencing Choice of Alternative and Complementary Medicine
- Does relationship quality enhance customer-firm relationships in e-retail industry?: a multi-category study
- Measuring Sustainable Performance Of The Organizations: Conceptualization And Scale Development
- Factors influencing consumers’ choice on payment method- A study on organized retail shops