What role can a brand play during a global crisis of pandemic nature? Display a mix of reflex actions with a conscientious mind that goes beyond the business-as-usual processes and means. It is more than activism; it is volunteerism.
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Brands Must Rely on Real Actions, not just Advts, to Regain Customers' Trust: Marketing Experts at GLIM's Management Conclave : Press Release | Sapience 2020-21 | Marketing Conclave