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Gender diversity can be a key to business success and growth and is often a source of competitive advantage for organizations. The jewel in the crown is that diversity can increase the market value of companies. Investors often value firms that imbibe the best practice of gender diversity and can penalise firms that don’t. Other benefits from gender diversity range from improved employee relationships which are more cordial, more collaborative decision-making, improved company image and access to innovative ideas and talented workforce.