Ramadan during coronavirus: Will cultural branding work now? : Article by Professor Anirban Chaudhuri

One of the key aspects of managing brands in a world that is multicultural is the emphasis on cultural branding. Identifying cultural opportunities in society and integrating that with the brand narrative has been practiced by businesses and brands to uphold their relevance in consumer’s life.  Joining in celebrations hence have become ‘must do’ in the marketing calendar of savvy practitioners.

Recently in Media

Creating Customer Value through Inclusive Design | Authored by Dr. Umashankar Venkatesh
Read More
Elevating Customer Experience: Do you Want to Try a Few New Routes? | Authored by Dr. Jones Mathew
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003


  • IIT Stuart School of Business
  • University of Bordeaux
  • UMKC
Back to Top