Post COVID-19: Will consumer behaviour patterns mutate? : Article by Dr. Jones Mathew

Unprecedented Preferences Shift:Covid -19 has done something which no amount of advertising by brands could do: it has made consumers change their 'preferences'. 'Preferences' have never been easy to change; they are stubborn and often impervious tomarketingcommunication pleas. But a pandemic changed the game faster than what brands could have ever imagined.

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