Post COVID-19: Will consumer behaviour patterns mutate? : Article by Dr. Jones Mathew
Unprecedented Preferences Shift:Covid -19 has done something which no amount of advertising by brands could do: it has made consumers change their 'preferences'. 'Preferences' have never been easy to change; they are stubborn and often impervious tomarketingcommunication pleas. But a pandemic changed the game faster than what brands could have ever imagined.
Recently in Media
Gen-AI Investing: Smart Moves or Just Too Risky? | Co-authored by Dr. Simarjeet Singh
Read MoreDiscounted to Death: The Silent Slide of India’s Kirana Shops | Quote by Dr. Simarjeet Singh
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003
