Marketing and its Value Chain Partners: A Symbiotic Relation Worth Cultivating | Authored by Dr. Jones Mathew
Front end activities such as sales and marketing always had received a lot of visibility. Then things changed. Since the beginning, marketing was always supposed to be a customer-facing activity. Suddenly, it has to now become a customer-obsessed activity too. This transformation requires communication and collaboration between various stakeholders whose collective job is to deliver value to the customer. One set of key stakeholders in the value delivery activity is the supply chain, procurement and logistics departments.
Recently in Media
Immersive Commerce in India: The Leapfrog Opportunity for Retail Engagement | Authored by Dr. Harish Kumar
Read MoreImpact of Generative AI on Student Learning: A Boost or Impediment | Co-authored by Dr. Harish Kumar & Swarn Zargar (Class of PGPM 2025)
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003
