Is your true response to a social media post under lockdown too? : Article by Professor Anirban Chaudhuri

It is not a news anymore that homo sapiens has imbibed the retro way of communicating through cave drawings as the coolest way of expressing emotions in current times. Emoticons or emojis are there in almost every kind of communication that we exchange on a device. It is but natural that a new language of visual words has emerged for not only the Digi-native millennials and Gen Z but has affected the older digital migrants too. In the recent past, the global obsession with the right emoji for burger debate is proof of the importance of this language in contemporary communication. So social media platforms have created an easy menu for people to react using a shortlist of emoticons much to the liking of the users.

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