Creating Customer Value through Inclusive Design | Authored by Dr. Umashankar Venkatesh

New research published in Nature in 2020 based upon 50-year data from 1970-2020, clearly indicates a positive correlation between increasing global GDP and global material footprint as well as global carbon dioxide emissions. Herein comes the conceptualisation and practice of Inclusive Design (ID) as a probable or partial solution to these problems outlined above. Aimed at satisfying the needs of broader audiences, Inclusive Design of products, services or experiences, embraces the core idea that when product offerings are designed to meet the needs of underserved consumers all consumers can benefit.

Read More

Recently in Media

Immersive Commerce in India: The Leapfrog Opportunity for Retail Engagement | Authored by Dr. Harish Kumar
Read More
Impact of Generative AI on Student Learning: A Boost or Impediment | Co-authored by Dr. Harish Kumar & Swarn Zargar (Class of PGPM 2025)
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003

Global Associations

  • EDHEC Business School
  • Rutgers University - Camden
  • IESEG School of Management
  • HHL Leipzig Graduate School of Management
  • Pace University
  • University of Huddersfield
  • Bologna Business School, University of Bologna
  • Ipag
  • Universiti Utara Malaysia
  • EDHEC Business School
  • Rutgers University - Camden
  • IESEG School of Management
  • HHL Leipzig Graduate School of Management
  • Pace University
  • University of Huddersfield
  • Bologna Business School, University of Bologna
  • Ipag
  • Universiti Utara Malaysia
Back to Top