Impulse Buying: Will it Thrive in a Digital, Pandemic World? : Article by PGDM 2019-21 students' Shakshi Agarwal & Aayush Goel

The ongoing Pandemic has impacted not only the health of millions but also the retail sector resulting in a drastic change in consumer behavior. People are cautiously stepping into supermarkets and malls only to buy essentials under constant fear of getting infected by the virus. Technology has come to our rescue by not just being the hands and legs but the backbone of businesses thereby largely displacing conventional retail sector practices and consequently, consumer behavior.

Recently in Media

How Equal Participation of Women can help achieve SDGs | Authored by Prof. Madhurima Mishra
Read More
Is Industry-4.0 the New Accelerator to Lean Manufacturing? | Authored by Dr. Ravindra Ojha
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003


  • IIT Stuart School of Business
  • University of Bordeaux
  • UMKC
Back to Top