Impulse Buying: Will it Thrive in a Digital, Pandemic World? : Article by PGDM 2019-21 students' Shakshi Agarwal & Aayush Goel

The ongoing Pandemic has impacted not only the health of millions but also the retail sector resulting in a drastic change in consumer behavior. People are cautiously stepping into supermarkets and malls only to buy essentials under constant fear of getting infected by the virus. Technology has come to our rescue by not just being the hands and legs but the backbone of businesses thereby largely displacing conventional retail sector practices and consequently, consumer behavior.

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