Covid-19: The importance of brand recall in mom-and-pop retail ; Article by Dr. Jones Mathew

Brand recall creation was a challenge in pre-Covid times too because of the wide range of choices available to consumers of almost all FMCG products

Recently in Media

A Need for Upward Revision of India's GDP Forecasts | Authored by Dr. V P Singh
Read More
VSM – Driving Force to Business Process Transformation in the Pandemic Period | Authored by Dr. Ravindra Ojha
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003


  • IIT Stuart School of Business
  • University of Bordeaux
  • UMKC
Back to Top