Covid-19: How marketers can help in coping with anxiety in times of a pandemic : Article by Dr. Jones Mathew

Analysing how an individual copes with anxiety in times of a disaster like the current Covid 19 pandemic may have important implications for marketers. These are times when blatant marketing must be replaced with actions that step in to alleviate tension, fear and anxiety among people. Nike marshalled its factories to manufacture masks and other medically useful products as the pandemic gripped the globe, as an example, thereby living up to its “Just Do It” tagline once again.

Recently in Media

Women Entrepreneurs In Artificial Intelligence Domain | Authored by Dr. Akhter Mohiuddin
Read More
Pricing Liquid Medical Oxygen | Authored by Dr. V P Singh
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003


  • IIT Stuart School of Business
  • University of Bordeaux
  • UMKC
Back to Top