Brands Put a Spotlight on Mental Health in India | Authored by Ms. Chitrakshi Bhutani
In order to combat mental health stigma in India, a host of brands provide healing services through specially curated mobile apps. Take for example, Headspace, an app-based solution to practice mindfulness through meditation, sleep exercises, on-demand psychiatric counseling sessions and therapies. Tele-consultation through mobile apps is gaining traction among doctors and patients for reasons other than 'stigma'. ITC brand Fiama's recent initiative 'Feel Good with Fiama' is taking mental health conversations forward via virtual clinics with access to sessions, therapies, advice on mental health from top-notch professionals at a nominal price, claims the manufacturer of noodles, biscuits, and cigarettes.
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