Brands and Consumers in Corona Times: Total Local or Focal Glocal : Article by Dr. Jones Mathew
About
-
ABOUT
-
Press Room
-
ANNUAL EVENTS
We have had a slew of successful “local” brands for a long time – Amul, Mother Dairy, Parle G, Thumsup, Ashirwad, Emami, Boroline, etc. Recently, many such brands came out all guns blazing to emphasize their Indian roots, though we didn’t forget that they were indeed Indian brands. Further, there are thousands of regional brands specific to select geographies in the country. Consumers up north would have never heard of Double Horse rice powder or Nirapara spices. ‘Local’ has been alive and thriving for decades.
Recently in Media
Budget 2025 Expectations LIVE: Steel industry seeks protectionist measures & incentives | Quote by Prof. Swapnil Sahoo
Read MoreBudget 2025 Expectations: What relief can India's middle class expect from Union Budget 2025? - Pre Budget | Quote by Dr. Jones Mathew
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003