How Brands Can Survive the Pandemic's Second Wave | Authored by Dr. Jones Mathew

Handling complexities brought on by the new wave will require a calm frame of corporate confidence. Employees must be co-opted into the complex details of living the brand promise in the new world. Customers need to be co-opted into how value can be generated collaboratively.

Read More

Recently in Media

Can Green Credit Programme Change Behaviors Towards A Sustainable Future? | Co-authored by Dr. Bappaditya Mukhopadhyay & Dr. Sanghamitra Bhattacharyya
Read More
Gautam Lakhamraju quoted in 'MBA Education in Tumultuous Economic Conditions' by Edex (The New Indian Express)
Read More
Contact Us
  • Great Lakes Institute of Management,
    2nd Floor, Orchid Centre,
    Golf Course Road, Sector 53,
    Gurugram, Haryana 122003

Associations

  • IIT Stuart School of Business
  • BABSON
  • BAUER
  • University of Bordeaux
  • HKUST
  • UMKC
Back to Top