Article written by Dr. Bappaditya Mukhopadhyay published by Analytics India Magazine

Undoubtedly Analytics is the buzzword for India and it is here to stay. By all conservative estimates, India holds around 40% of the global analytics service. In monetary terms, the industry will cross 2 billion USD by 2018. All these comes at a fantastic annual growth rate exceeding 30%! However, at the same time one fourth of the population lies below the poverty line and almost an equal number balances precariously above it.

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