Great Lakes Institute of Management, Gurgaon, hosted the Marketing segment of its Annual Management Conclave, SAPIENCE, at its Gurgaon campus. The first segment of Sapience 2017 was graced by the presence of Mr Anirban Chaudhuri, Senior Vice President and Executive Planning Director, J.W. Thompson as the keynote speaker. The theme of the Marketing Conclave was “Marketing Communications in the Digital Age”. The Conclave witnessed distinguished industry leaders discussing how the practices of Marketing Communications have undergone a massive change due to disruption caused by the digital revolution.