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Gravity is the marketing magazine published by the Great lakes institute of management. It is a bi-annual publication with focus on current trends in marketing. Each issue focuses on a particular theme in marketing, throwing light on various aspects, issues and current movements in that field. Often the themes considered are socially relevant, with an emphasis on how marketing can be used to not only to achieve profitability but engineer positive social change. In addition to informative articles, there are supplements such as Sudoku, quiz and crosswords.

Professional design and high quality presentation are the hallmarks of Gravity. The behind the scenes team publishing Gravity is a partnership between the institution and its students, a team that leverages its synergies effectively to ensure high quality publication. The editorial team consists of students who provide quality editorial services to ensure the veracity of the material and make sure the material is worthy of publication.

Gravity is an equal opportunity publisher. The articles published are by students and faculty who wish to share their knowledge. Articles are solicited from other B-schools for publication, and are published with due credit.